CITY THAT DOESN’T SLEEP: Kenzo decoupled its newest style exhibits, however unites its males’s and girls’s assortment in its fall 2025 marketing campaign, lensed by acclaimed road photographer Bruce Gilden.
Gilden’s flash-lit, spontaneous photos heighten the quirkiness of the French model’s newest collections, which embrace bunny graphics, balloon trousers and mohair HotPants alongside extra soigné types like kimono and tuxedo jackets with satin trim.
Kenzo artistic director Nigo had been impressed by the Japanese-influence tailoring and a 1979 rabbit drawing from the archives of founder Kenzo Takada.
“Uncooked city vitality” is how Kenzo describes the temper of the student marketing campaign, which “follows two contrasting archetypes: a preppy uptown man and a free-spirited Decrease East Aspect lady.”
Regardless of glimpses of cloud-speckled blue skies amid the concrete jungle backdrop, a few of the photos recommend the fashions pictured could be coming house at daybreak after an all-nighter.
Gilden spoke to WWD in 2020 about his knack for style images:
“Look, I’ve been married 3 times. I’ve a aptitude for textiles,” he stated on the time. “It’s simply one thing innate, when you’ve got a watch for one thing. I don’t know why. I’m a visible individual, and I learn lots. I’m additionally, if I could say so myself, road good. However I suppose the visible aspect of my mind is rather more developed than the opposite aspect.”
Kenzo conscripted Los Angeles-based artistic collective Little Legs for the video content material, which “echoes this vitality by means of fast-paced sequences that comply with the characters as they navigate the town,” in accordance with the home.
