KBB by Kahlana, the Goal Corp.-exclusive attire model from editor and creator Kahlana Barfield Brown, is getting into its subsequent chapter.
Coming weeks after the model’s debut in September, it’s gearing up for its second drop of launches.
“The primary drop was actually about core wardrobe necessities,” Barfield Brown mentioned, nodding to the knits and denim she launched with. “This subsequent assortment is rather more dressy, it’s elevated. You’ll see herringbone blazers which might be tapered and tailor-made to intensify a waist, some superb vacation attire, black attire and there’s a lace maxiskirt. That is an elevation by way of silhouettes and kinds, in addition to the textures and supplies we’re utilizing, it’s heavier materials.”
Barfield Brown beforehand had collaborated with Goal on a set referred to as Future Collective, and it gave her the boldness to strike out on her personal with KBB by Kahlana, she mentioned. When the model debuted, its touchdown web page on Goal’s web site bought north of 167,000 visits, and over 12,000 purchases have been made, usually containing a number of objects. There are presently 75,000 visitors which have signed up for notifications on restocks, and the model’s slouchy cardigan bought out in lower than two minutes, the model mentioned.
And although Barfield Brown has shifted from collaborator to founder, her philosophy stays the identical. “Once I did Future Collective, I used to be my very own mannequin for my assortment. With KBB, I wished to strategy it from a model founder perspective — I wished others to deliver it to life,” she mentioned. “I take advantage of fashions, however to attach with my viewers and present individuals that is mine, after I’m sporting one thing, that resonates.”
On Instagram alone, she has 361,000 followers, and her content material for the model is concentrated on democratizing her styling suggestions from her previous life. (Barfield Brown was beforehand the style and sweetness editor at giant at InStyle). “Individuals need concepts on how one can put on one thing, however typically simply don’t know the way,” she mentioned. “Once I’m capable of fashion it and present individuals ‘there are 3 ways to put on this blazer,’ you’re giving them the playbook. That’s been key.”
The concept for the model first got here to her throughout her time working as an editor, “and feeling like there was a niche out there and there have been girls who have been being underserved,” Barfield Brown mentioned. “There simply weren’t choices for curvy girls. They wish to look fly, they wish to costume cute. They wish to have choices like everybody else, and I noticed this hole by way of dimension inclusivity; I felt like there must be trendy items of elevated necessities which might be high quality made at an attainable value level.”
She has smaller drops scheduled for December and January, and the subsequent bigger assortment will are available for spring. “There are these small capsule collections that can come out by way of newness,” mentioned Barfield Brown. “It’s undoubtedly thrilling to promote out, however persons are on the lookout for us and we wish to give them one thing. The a number of drops are going to give the chance for individuals who haven’t caught product in earlier drops.”
