Transfer over, Depraved and Hamilton. There’s a brand new, sudden, musical on the town: “Too Straightforward,” from Jordan Model.
The Nike model’s two-and-a-half-minute Broadway-worthy ensemble, developed by Wieden+Kennedy, debuts one week after the launch of its hotly anticipated Air Jordan 40 in ‘The Basic’ colorway.
The advert transforms the basketball court docket right into a musical set, that includes a reimagined model of “It’s the Onerous-Knock Life” from the traditional musical Annie (“As an alternative of shootin’. We obtained benched. Empty stats we received’t—Play once more! It’s the hard-knock life!”).
The spot stars NBA and WNBA stars together with Bam Adebayo, Trae Younger, Chris Paul, Paolo Banchero, Jayson Tatum, Luka Doncic, Napheesa Collier, Dominique Malonga, Gabby Williams, Jared McCain, and Kiki Rice.
Set to the rhythmic beat of dribbles, squeaking soles, and bouncing balls, the movie explores how Jordan athletes make the extraordinary look easy. Or “Too Straightforward.”
Every participant lends their very own aptitude with their actions flowing in good sync, as in the event that they’re a part of a choreographed routine. WNBA stars, together with Collier, command their very own solos, underscoring the sneaker large’s dedication to celebrating the complete spectrum of the sport.
Naturally, the smooth advert reveals Jordan Model’s Air Jordan 40 as “a barrier-breaking silhouette created for the subsequent technology of greats” in motion on the court docket.
2025 marks 40 years since Michael Jordan donned his signature Air Jordan sneakers. All year long, the model has marked the 1985 anniversary via its “40 Years of Greatness” marketing campaign.
The push kicked off forward of the Grammys with “You Can’t Ban Greatness,” a cinematic nod to when Jordan was fined by the NBA for carrying his namesake sneakers throughout play.
