LOAFING AROUND: It’s all change at JW Anderson, which has a brand new angle and is specializing in life-style, equipment and high-end objects for the house. The model’s new web site options celebrities — together with Ben Whishaw and Luca Guadagnino — displaying off the style or taking part in round with the furnishings and objects.
That superstar lineup simply bought larger with John Malkovich starring within the new JW Anderson Idler Bag marketing campaign, the primary because the model relaunched earlier this yr. The marketing campaign showcases items from the JW Anderson resort and spring 2026 assortment, and the most recent Idler types, that are made in Italy from suede and leather-based.
John Makovich within the new JW Anderson Idler Bag marketing campaign.
The marketing campaign marks the primary time that Jonathan Anderson and Malkovich have labored collectively. Anderson is a longtime fan of the actor and star of movies together with “Harmful Liaisons,” “Being John Malkovich” and “Within the Hand of Dante,” which was directed by Julian Schnabel and launched earlier this yr.
The marketing campaign was photographed by Heikki Kaski, with styling by Benjamin Bruno and artistic path by Anderson. The backdrop was Stepney Townhouse in East London, an early Georgian property that’s been restored by its non-public house owners.
The gathering is on cabinets now at JW Anderson shops in London and Milan and on jwanderson.com. As reported, JW Anderson is about to open a 3rd retailer — a flagship — on London’s Pimlico Highway later this yr.
John Malkovich within the new JW Anderson marketing campaign.
Anderson mentioned in an interview in September the model’s pivot to life-style has thus far been a hit.
“Now we have been promoting every thing from chairs to cashmere to jugs to ceramics. Now we have by no means carried out higher — ever — within the historical past of the model,” Anderson mentioned. “It’s an thrilling second, issues are altering, and residential has change into extra essential than ever.”
The main target is on one-off objects, limited-edition items and — within the designer’s phrases — a “slow-moving feast” of creativity and concepts. “It’s all my obsessions” in a single place, Anderson mentioned, including, “If we promote one thing, I need it to be superbly executed by the correct craftsman, by the correct particular person.”
John Malkovich within the new JW Anderson Idler Bag marketing campaign.
