Alo and Jisoo are taking their partnership to the following stage.
Subsequent week, the Ok-pop star and Blackpink member will launch an unique tackle the athletic model’s Sundown sneaker in Jisoo’s signature “Bloom Pink” shade.
The Sundown sneaker, which launched in July, attracts inspiration from Los Angeles’ Sundown Boulevard and options the stylish low-profile silhouette, premium suede higher, a restoration foam insole, extensive laces and a padded collar.
For this collaboration, Alo mentioned the type was “utterly personalised” by the South Korean actress and singer herself and options particulars like star charms on the laces, representing Jisoo’s hand drawn character Shumon, and a hidden nod to her followers – the quantity 103, for her birthday – on the tongue.
“It’s tremendous cozy, too. Yow will discover Shumon on this assortment,” Jisoo mentioned in a press release.
To rejoice the launch, Jisoo will take over the third ground of Alo’s Dosan sanctuary in Seoul, remodeling it into an immersive pop-up the place followers can step into her world and get a peek on the inspiration behind her design. With a DJ, photobooth, and extra surprises, the pop-up opens with an unique early entry occasion on Oct. 22. The pop-up will stay open to the general public from Oct. 23 by means of Oct. 26.
A take a look at the Alo x Jisoo Sundown sneaker.
Courtesy of Alo
Summer time Nacewicz, government vice chairman of artistic and advertising at Alo, added that collaboration with Jisoo was a “pure subsequent step.”
“Jisoo embodies every little thing Alo stands for – mindfulness, confidence, and easy type,” Nacewicz famous. “She cared deeply about each element of this sneaker and was such a artistic, invested accomplice from begin to end. It’s been superb to see her private type and our design ethos come collectively so seamlessly.”
The Alo x Jisoo Sundown sneaker will probably be out there completely on Alo.com and at choose Alo sanctuaries worldwide from Oct. 21.
The launch comes simply months after Jisoo starred in her second marketing campaign for Alo earlier this 12 months. The marketing campaign adopted Jisoo by means of a weekend wellness escape in Los Angeles as she took time for motion and restoration rituals – suppose matcha, meditation and exercises.
A take a look at the Alo x Jisoo Sundown sneaker.
Courtesy of Alo
Jisoo was first tapped by the style wellness model on the prime of 2024 because the face of its spring 2024 assortment. She was featured in an array of Alo appears to be like in core types and spring coloration drops.
This latest shoe launch additionally comes simply weeks after Alo launched its first-ever sneaker collaboration. Earlier this month, the model launched an up to date model of its debut footwear type – the Restoration Mode sneaker – with six-time NBA All-Star and Golden State Warriors guard Jimmy Butler.
