Need somewhat autumn in your August? You’re in luck.
The seasonal Pumpkin Spice Latte has returned to Starbucks menus within the U.S. and Canada.
The Pumpkin Spice Latte is Starbucks’ hottest seasonal beverage, with a whole bunch of tens of millions offered for the reason that espresso drink’s 2003 launch. It’s additionally produced a number of imitations. Dunkin’ launched pumpkin-flavored drinks in 2007; it beat Starbucks to market this yr when its fall menu debuted final week. McDonald’s launched a pumpkin spice latte in 2013.
Right here’s a have a look at the Pumpkin Spice Latte by the numbers:
— 100: Variety of Starbucks shops that offered the Pumpkin Spice Latte throughout a check run in Vancouver and Washington in 2003. The next yr it launched nationally.
— 79: Variety of markets the place Starbucks offered the Pumpkin Spice Latte in 2024. On the time, the corporate had shops in 85 markets all over the world. It now operates in 88 markets.
— $36.2 billion: Starbucks’ internet income in its 2024 fiscal yr, which ended final September. Starbucks’ internet income was $4.1 billion in 2003, when the Pumpkin Spiace Latte first went on sale.
— 33.8%: Enhance in mentions of pumpkin spice on U.S. menus between the autumn of 2014 and the autumn of 2024, in accordance with Technomic.
— 4: Variety of spices in McCormick’s Pumpkin Pie Spice. They’re cinnamon, ginger, nutmeg and allspice.
— 2022: The yr Merriam-Webster added “pumpkin spice” to the dictionary. Much less frequent, it mentioned, is the time period “pumpkin pie spice.”
— 3: The Pumpkin Spice Latte was the third seasonal beverage launched by Starbucks, after the Eggnog Latte and the Peppermint Mocha.
— Sept. 8: Date the Pumpkin Spice Latte went on sale in 2015. The on-sale date has edged earlier since then.
— 24%: Quantity foot site visitors rose at U.S. Starbucks final yr on Aug. 22, the day the Pumpkin Spice Latte went on sale, in accordance with Placer.ai. The corporate in contrast site visitors that Thursday to the earlier eight Thursdays.
— 45.5%: Quantity foot site visitors rose at Starbucks shops in North Dakota on Aug. 22, 2024, essentially the most of any state, in accordance with Placer.ai. Foot site visitors in Mississippi rose the least, at 4.8%.
— 42,000: Variety of members of the Leaf Rakers Society, a personal Fb group Starbucks created in 2018 to rejoice fall all yr lengthy.
Dee-Ann Durbin, AP Enterprise Author
