We’ve arrived at a pivotal second. The breadth and depth of the Salesforce product portfolio has grown considerably because the inception of the IdeaExchange in 2006. And to grasp, ingest, and act on at the moment’s quantity of buyer suggestions and signaling, we have to strategy it otherwise. This isn’t about new options or releases; it’s about reworking and scaling how we pay attention, be taught, and execute on the concepts and suggestions which are most vital to you, our valued prospects, and Trailblazer Group. To that finish, I’m thrilled to introduce Concept Insights, designed to floor high buyer concepts and facilitate significant two-way conversations round these concepts. Learn on to find how Concept Insights got here to be and the way it will revolutionize the way in which we interact with you.
Listening, studying, and delivering: the evolution of IdeaExchange
For years, IdeaExchange has served because the connection level for Salesforce prospects and product makers. Born out of a easy but highly effective concept to provide the group a platform to share their concepts, challenges, and assist form the way forward for Salesforce. IdeaExchange has grown into a lot extra. At this time, it’s a hub of creativity and ingenuity, with over 85,000 Trailblazers contributing yearly, sharing how we are able to enhance our merchandise to make your work extra productive.
And whereas we’re very happy with what we’ve completed collectively via IdeaExchange, we’re not simply resting on our laurels. We’ve been targeted on listening to our customers. Working behind the scenes in partnership with key group members to revamp and revitalize our buyer suggestions strategy to fulfill your wants at the moment and shifting ahead. We’ve been asking some robust questions: How can we create extra clear and inclusive processes? How can we prioritize and floor significant conversations round what’s most vital to the group? And, how can we offer larger visibility into the way forward for our merchandise?
Over the previous yr, we’ve made strides in bringing you nearer to our product improvement course of. As a part of this effort, we launched two new applications at Dreamforce 2024 that provide you with a front-row seat to our product roadmaps: RoadmapExchange and Roadmap Previews. With RoadmapExchange, you possibly can share your ideas on product priorities and provides suggestions on options our product makers are contemplating. And with Roadmap Previews, we offer a sneak peek into high-level product roadmaps, so you possibly can know what’s coming and plan forward with confidence.
However we all know this was only the start. As we proceed on this journey collectively, we’ve heard you loud and clear. You’ve informed us that whereas these applications are a step in the proper course, there’s nonetheless extra work to be achieved. You’ve shared your frustrations when high concepts didn’t make the reduce, and your pleasure once they did. We perceive your want for added transparency and extra frequent updates in your concepts. We’ve taken your suggestions to coronary heart.
Meet Concept Insights: your High Concepts, amplified
Concept Insights is greater than only a new IdeaExchange characteristic or a elaborate dashboard. It’s a dedication to transparency. You’ll now have handy entry to:
- High Trending Concepts with probably the most votes general from the previous yr.
- Lately Up to date Concepts by our product makers.
- High Open Concepts of all time by cloud.
- Lately Delivered Concepts to take a look at within the product.
Our goal is to spotlight and steadiness the longtime wants of the group together with what’s at the moment trending. These are the concepts which have resonated most with our group, and we’re dedicated to offering transparency into their standing.
Transferring ahead, you’ll hear extra constantly from the individuals working to carry your concepts to life.
Rebecca Sherrill, VP, Analysis & Insights
However that’s not all. Via Concept Insights, our product makers can effortlessly inform which Concepts want consideration. It will likely be simpler than ever for them to offer yearly updates on, or search further suggestions about, the concepts most vital to you. Concept Insights will facilitate significant conversations round High Trending Concepts and High Open Concepts by cloud and be a catalyst for capturing group enter alongside the event cycle. Transferring ahead, you’ll hear extra constantly from the individuals working to carry concepts to life.
Concept Insights exhibiting Trending Concepts.
A glimpse into the longer term
So, what’s subsequent? We’re concentrating on three principal areas to make it simpler so that you can share your expertise with our merchandise. We additionally need to hold you knowledgeable on the concepts and roadmaps which are most vital to you and provide choices so that you can assist form the way forward for IdeaExchange. Our areas of focus are Transparency, Connection, and Listening.
Transparency:
We’re working onerous behind the scenes to simplify the Concept replace and response course of for our product groups. It will higher allow frequent, high-quality, two-way communication across the standing of your high concepts.
Connection:
We’re prioritizing initiatives that improve the connection between our prospects and product makers. These embrace:
- RoadmapExchange Protection: We’ll be including extra roadmaps to RoadmapExchange by Dreamforce of this yr to provide you a clearer view of our product course and the chance to offer suggestions on what’s deliberate.
- Roadmap Previews: We’ll be releasing further Roadmap Previews within the second half of this yr. These blog-style articles will share high-level roadmaps and supply further perception into how our product makers are serious about the way forward for their respective product areas.
- True to the Core Deep Dives: True to the Core Deep Dive is a particular month-to-month livestream collection targeted on diving deeper into community-driven core Salesforce Platform matters, separately. Every session connects the group with Salesforce product managers for roadmap previews, stay demos, and Q&A.
- Dreamforce: Be a part of us for the True to the Core Keynote at Dreamforce 2025 to listen to straight from Salesforce product leaders. See you in individual or on Salesforce+, Wednesday, October 15, 2025, 4:00 p.m. to five:00 p.m. PT.
Listening:
Your suggestions on the IdeaExchange web site and programming is invaluable to us, and we’re dedicated to making a suggestions loop that’s open, clear, and actionable. To make sure we’re at all times listening and connecting with you:
- Listening Tour at Dreamin’ Occasions and Person Group Conferences: We’re planning a collection of in-person listening periods at choose Dreamin’ occasions and Person Group Conferences this fall and winter to assemble your trustworthy ideas and opinions.
- IdeaExchange Buyer Council: We’re actively reaching out to a few of our most engaged IdeaExchange customers to be part of the group we go to for suggestions, course, and steering on the instruments and applications we’re constructing. This group will meet usually for 1-hour periods and likewise present ad-hoc suggestions via a devoted Slack channel.
- Group-Pushed Enhancements: Go to IdeaExchange at your comfort – our RoadmapExchange roadmap is at all times on, and we love seeing new Concepts pop up!
Be a part of the dialog
We’re at a crossroads, however we’re not alone. We’re on this journey collectively, and we’re simply getting began. IdeaExchange has at all times been about engagement and surfacing buyer suggestions, and with Concept Insights, we’re taking that dedication to the subsequent stage.
So, what are you ready for? Share your ideas, present your suggestions, and let’s hold the dialog going:
- Try Concept Insights at the moment and have interaction with the highest buyer concepts from you and your friends.
- Submit, vote on, and contribute to Concepts.
- Go to RoadmapExchange and share your ideas on “In search of Suggestions” roadmap gadgets.
- Lastly, participate in our Salesforce Analysis Program to provide suggestions on to our product makers via incentivized 1-on-1 digital interviews or surveys. Be a part of right here!
Collectively, we’ll proceed to construct on one thing actually exceptional.
