Instagram has added a brand new function that can allow Reels creators to successfully construct their very own sequence, by way of numerous Reels clips, by linking Reels to 1 one other in-stream.
As you may see on this instance, through the use of the brand new “Hyperlink a reel” choice inside the composer, you may join up a number of Reels into an ongoing set. It’s also possible to join older Reels by tapping the overflow menu and choosing the identical.
So now, you probably have a number of clips on the identical matter, and also you wish to lead your viewers by means of the sequence, you may join them up inside the app, which can add a “Watch Half 2” (or no matter quantity within the sequence) to the underside of the clip.
Instagram says that this can allow expanded storytelling in short-format, whereas additionally giving creators one other means to arrange their content material, and information customers by means of associated clips.
Which, it’s additionally value noting, you may already do on TikTok. TikTok gives simplified linking, in addition to its “Sequence” choice that allows creators to construct a group of linked movies.
So like lots of Instagram options, it’s not totally new, however it’s new to IG, and it’ll present extra purposeful connection between associated clips.
Instagram says that this has been a much-requested function, and it may very well be an enormous assist in driving ongoing engagement and viewership, and showcasing extra of your clips.
In fact, you wish to ensure that your linked clips truly do relate to one another, in any other case you possibly can find yourself annoying your viewers by linking to unrelated content material. But it surely’s a very good choice, which may very well be a priceless addition to your Reels technique.
Instagram says that Reels linking is being rolled out to all customers from in the present day.
