Jordan Model is likely one of the most recognizable manufacturers on the planet, because of Nike and basketball G.O.A.T. Michael Jordan, with followers starting from NBA execs to highschool athletes to informal sneaker heads.
However the model is reaching center age, not too long ago celebrating its fortieth anniversary with a year-long advertising and marketing marketing campaign stuffed with activations, product launches, and advert spots designed to have interaction its followers, previous and new.
Whereas the model nonetheless boasts mass enchantment and unwavering avenue cred, it hasn’t been resistant to pitfalls.
Its mother or father firm Nike has been revamping its advertising and marketing technique to regain its spark following years of sluggish gross sales. Within the 12 months to Could, Jordan Model posted $7.3 billion in income, marking a 16% lower year-over-year.
Now, Jordan should attain a youthful era of followers that didn’t develop up watching Michael Jordan ball.
On this episode of Adspeak, Adweek editor-in-chief Ryan Joe and promoting information reporter Cydney Lee focus on the historical past and affect of Jordan Model, the advertising and marketing components behind its fortieth anniversary, and what the model must do to remain related for the following era of athletes and on a regular basis customers.
