The onset of the three-day Independence Day weekend led to a shortened week for all three morning information reveals for the week of June 30. Nonetheless, NBC Information’ Immediately got here out of it with double-digit features in whole viewers and the Adults 25-54 demo.
On the other facet, ABC Information’ Good Morning America was the one broadcast to file declines in each measured classes. Nevertheless, GMA additionally had the best whole viewership.
NOTE: Good Morning America and Immediately have been retitled on Wednesday (07/02/25) to GMA-ABC and Immediately-TS. Immediately was additionally retitled on Thursday, (07/03/24) to Immediately-TS. All three morning reveals have been coded as specials on Friday (07/04/25) because of the 4th of July vacation. These retitled telecasts are excluded from the weekly and season averages. NBC’s weekly averages are primarily based on two days (Monday and Tuesday), whereas ABC’s weekly averages are primarily based on three days (Monday – Wednesday), and CBS’ weekly averages are primarily based on 4 days (Monday – Thursday).
In accordance with live-plus-same-day information from Nielsen, GMA averaged 2.602 million whole viewers and 444,000 viewers within the A25-54 demo for the week of June 30. In comparison with the earlier week, ABC Information’ morning present decreased in whole viewers and the demo by -2% and -7%, respectively. Taking a look at its efficiency to the identical week in 2024 (July 1), GMA was down by -1% in whole viewers however up by +1% within the demo.
Immediately was the No. 2 morning present in whole viewers and completed in first place within the demo, with 2.534 million and 579,000 viewers, respectively, for the just-concluded week. The published noticed features of 10% in whole viewers and a +16% improve within the demo in comparison with the earlier week. Taking a look at the way it carried out throughout the identical week in 2024, Immediately was flat in whole viewers however was up by +1% within the demo.
CBS Mornings had 1.822 million whole viewers and 297,000 viewers within the A25-54 demo. In comparison with the earlier week, CBS Information’ morning present was flat in whole viewers and up +3% within the demo. Throughout the identical interval in 2024, CBS Mornings skilled a -7% decline in whole viewers and a -17% decline within the demo.
ABC NBC CBS • Whole Viewers: 2,602,000 2,534,000 1,822,000 • A25-54: 444,000 579,000 297,000
Supply: The Nielsen Firm, NTI Whole Viewers, Adults 25-54 and Adults 18-49 Dwell+SD Present Week (w/o 6/30/25), Earlier Week (w/o 6/23/25) and Yr-In the past Week (w/o 7/1/24). Most Present Knowledge Stream: 2024-2025 Season (9/23/24-7/6/25) and 2023-2024 Season (9/25/23-7/7/24). Starting 8/31/20, nationwide scores additionally embrace Out of Residence (OOH) viewing. Averages primarily based on common telecasts.
