IBC2025 attendees can try on the AWS IBC Stand C90, Corridor 5 an indication of next-generation information distribution and the way the system getting used transforms the way in which information is created, exchanged and monetized.
Information organizations and broadcasters face extra strain than ever to seize, confirm, and distribute real-time entry to breaking information all day, day by day to international viewers throughout a variety of platforms and system varieties. In a next-generation activation on the Worldwide Broadcasting Conference (IBC) 2025, Reuters and Amazon Net Companies (AWS) demonstrated reside content material captured from the ground of the UK (UK) Parliament—replicated in close to real-time to a number of information organizations concurrently.
Utilizing the open-source Time-Addressable Media Retailer (TAMS) API specification and AWS companies together with Amazon S3, AWS Elemental MediaConvert, and AWS Step Capabilities, Reuters and AWS will showcase how cloud-native collaboration and interoperability can considerably cut back of the time have to share content material, decrease related prices, and rework the way in which information is created, exchanged and monetized. Moreover, AWS will present how TAMS might be built-in with Amazon Bedrock and TwelveLabs video understanding fashions to allow embedding of reports content material.
Throughout the reside demonstration, Reuters ingested UK Parliament feeds produced by the Parliamentary Broadcasting Unit, transmitted utilizing TAMS to AWS, after which supplied the content material close to immediately to broadcasting and distribution companions.
“Pace, accuracy, and belief are the pillars of Reuters visible journalism. By working with AWS, we’re turning camera-to-cloud from an idea right into a working actuality—transferring high-quality footage from the sector to our producers and prospects in seconds,” Mahesh Ramachandran, Head of Expertise, Reuters. “This isn’t simply quicker; it’s a basic shift in how we collect, edit and distribute video. With AWS’s TAMS-based cloud structure, Reuters producers and Reuters Information Company prospects can immediately entry breaking information content material, getting verified visuals to audiences sooner, at decrease value and with the flexibleness to scale for any story, anyplace.”
“Our value modeling means that TAMS can considerably cut back fast-turnaround workflow prices for organizations like Reuters, on high of time financial savings,” shared Chris Swan, Principal Options Architect for Content material Manufacturing at AWS. “Since content material in these frameworks is transferring between Amazon Easy Storage Service (Amazon S3) buckets briefly segments, transfers might be achieved in parallel as a substitute of linear. What took two hours might be achieved in seconds, and metadata updates occur immediately.”
Right here is extra details about the answer in data shared by AWS and Reuters:
TAMS on AWS defined
Spearheaded by the BBC Analysis and Growth (R&D) group, TAMS relies on the thought of storing brief segments of media in an object storage service like Amazon S3, with an API to explain the segments and the way they’re inter-related. TAMS solves the challenges of taking a lift-and-shift strategy to working fast-turnaround media workflows within the cloud. Adoption of TAMS means shifting away from file-based workflows that result in content material duplication and are tough to scale. Utilizing timing and identification as key primitives to explain media within the retailer permits organizations to construct extra content-centric workflows.
As we speak, when information companies and broadcasters cowl the identical massive story, they need to deploy separate groups and assets. With unified interoperability on TAMS, one respected group might be the supply of reality for content material, rising effectivity and liberating time and assets for parts that differentiate programming.
The open-source customary might be shortly adopted, with the API-driven performance shaving weeks if not months off improvement timelines. It additionally helps reinforce viewers belief and expands attain by broader, quicker distribution of verified video content material and dependable data. The true-time demonstration from Reuters and AWS marks a major step ahead for sensible TAMS functions, that are shortly gaining traction within the broadcast business.
“With TAMS, broadcasters could make extra content material obtainable to finish customers quicker, utilizing the identical inner assets,” added John Biltcliffe, Senior Options Architect at AWS. “TAMS also can assist revolutionize the viewing expertise by supporting self-serve options and deeper personalization, whereas making it extra intuitive for media organizations to make use of AI for richer viewers experiences.”
Evolving cloud-native collaboration
TAMS was first applied by AWS for a fast-turnaround workflow at IBC 2024 as a proof-of-concept supported by the Cloud Native Agile Manufacturing (CNAP) mission. CNAP is a collaboration between firms (together with BBC, Sky, Adobe, Reducing Room, Drastic Applied sciences, Techex, and Vizrt) to advance the event and adoption of the TAMS open-source framework.
After experiencing the demonstration at IBC 2024, Reuters was keen to check out TAMS with its personal implementation for real-time intercompany distribution. Reuters and AWS started collaborating in February 2025, after which enlisted BBC, CNN, Sky, and Elliott Media. Elliott Media represented for the Parliamentary Broadcasting Unit as a part of a small working group to make sure the developed workflow can be efficient business large. The ensuing setup permits Reuters to make content material obtainable nearly immediately to any broadcast or distribution companion.
“Information broadcasters report the whole lot simply in case, and far of this content material can be discarded,” defined Swan. “There’ll nonetheless be a necessity for reside contribution for sure occasions, however utilizing a TAMS strategy with the cloud is far more environment friendly. Reuters data as soon as, then its broadcast companions can entry what they want after the occasion. Transferring this workflow to the cloud additionally permits Reuters to provide extra, or much less, content material because the information cycle dictates. It brings true flexibility and scalability to fast-turnaround workflows.”
The demonstration will leverage TAMS to retailer, question and entry segmented media over HTTP. Working intently with the BBC, AWS groups constructed an interoperable framework that gives a single digital retailer for reside content material. This makes it quicker and seamless for creators to craft video highlights clips and packages for integration into reside content material, social sharing and different functions utilizing their most popular toolsets and the AWS Cloud. Guests to the AWS stand will have the ability to see a whole, fast-turnaround media workflow spanning low-latency video ingest by to playout—with file import and export, and web-based modifying.
IBC2025 TAMS implementation
Reuters has lengthy been dedicated to delivering trusted journalism with velocity, precision, and international attain. Forward of IBC2025, the information group teamed up with AWS to arrange a next-generation answer set to modernize reside quick turnaround workflows.
Stay video feeds from UK Parliament, Reuters reside feeds and Reuters produced short-form video on-demand (VOD) content material had been ingested instantly into the Reuters TAMS retailer. From there, content material is immediately and securely federated with an AWS TAMS occasion, appearing as a buyer of the Reuters retailer.
This units a brand new benchmark for the way information might be produced and shared collaboratively throughout organizations in actual time with no file transfers or duplicated storage. The demonstration additionally options AWS Companions Mimir, Adobe, Techex, Matrox, and CuttingRoom. The TAMS on AWS implementation can be built-in with video understanding fashions from TwelveLabs, in Amazon Bedrock, to create embeddings of reports content material in actual time.
“TAMS is foundational for serving to the printed business advance AI understanding for reside video,” famous Biltcliffe. “It brings all of the items collectively by offering the shopper with one ingest for all functions, whether or not for social media, content material manufacturing, archive or syndication.”
