At Buffer, we’re a totally distant and distributed workforce, which signifies that for many weeks of the yr, we work collectively throughout 21 completely different international locations and 49 cities. For one wonderful and cherished week a yr, we meet collectively in particular person for a working week we name “Retreat” to collaborate and join.
We lately wrapped up Buffer’s 14th Retreat in Antalya, Türkiye! The week after we returned dwelling, our planning workforce met to have fun and debrief a profitable Retreat, and also you guessed it, gear as much as do all of it once more for our 2026 Retreat!
Buffer has been internet hosting annual Retreats for almost a decade, and whereas the center of Retreat hasn’t modified, the logistics undoubtedly have! With teammates flying in from extra international locations than ever, and new well being issues within the combine post-Covid, our planning has developed. Our present Folks workforce has organized the final two Retreats (in Cancún, Mexico, and Antalya, Türkiye), and we’ve landed on a mannequin that blends years of knowledge with the wants of a contemporary, distributed workforce. We’re excited to share what’s labored for us!
Why we host Retreats
Once we’re deeply related as a workforce, distant work flows a lot extra simply. That is why throughout Retreat week, we prioritize productive work, significant connection, and loads of enjoyable throughout our in-person time. There’s actually nothing like spending real-life time along with your teammates, particularly when it solely occurs every year!
Buffer Retreats give house for deep convos over espresso, late-night karaoke, shared meals, spontaneous foyer meet-ups, and all of the little moments that remind us why we do that work collectively (we prefer to name it Retreat magic ✨).
As a result of we all know simply how invaluable these moments are, we take nice care in crafting a constructive and impactful expertise for each teammate, at each Retreat. We have realized quite a bit, and hit just a few many bumps alongside the best way, however every one taught us one thing new and helped form the playbook we’re sharing with you right now!
10 key steps for planning a Buffer Retreat
These 10 steps are the muse of our planning course of, whether or not we’re heading to Türkiye or someplace model new. We’ll stroll you thru every one beneath!
1. Set your imaginative and prescient: Outline targets, price range, and non-negotiables
Earlier than you dive headfirst into lodge searching and spreadsheets, hit pause and ask: What sort of Retreat can we truly need? Collect your stakeholders and align with management earlier than locking something in.
That is your likelihood to zoom out and dream a bit of. What are your prime targets for Retreat? Is it deepening workforce connection? Time for technique and planning? Or just every week of sunshine and snacks along with your favourite coworkers? All nice choices, however aligning in your targets early will form each resolution that follows.
As soon as you have obtained some high-level targets, it helps to jot down just a few non-negotiables reminiscent of assembly areas to accommodate your full workforce or shut proximity to a serious airport, your Retreat beliefs or “wishlist” (whats up, outside dinners and non-compulsory morning yoga), a tough sense of the schedule for the week, and naturally, price range.
Setting a transparent imaginative and prescient up entrance makes the planning method smoother, and units you up for every week that’s truly productive in your workforce, not simply busy!
Non-negotiables for Buffer Retreats:
- Visa-friendly vacation spot: Whereas we’re open to touring to many nice locations (and have teammates everywhere in the world!), one in all our highest priorities is discovering a rustic for which most of our teammates can receive visas for journey.
- Climate: Whereas we do not want a tropical location, we love having the choice to host occasions exterior and so we aren’t inside all week. A vacation spot that permits for some outside conferences and meals is good. (This additionally helps stop or decelerate the unfold of any sicknesses that pop up. We’ve some expertise with Retreat Flu, and have realized our lesson!)
- Shut proximity to a serious airport: This helps decrease layovers and journey time, which reduces jet lag, and finally makes for a extra productive week.
- Correct work and/or assembly house: We’re onsite working collectively for the week, so we want sufficient house for our full workforce to work collectively collectively, and a number of breakout rooms for smaller workforce or division classes. All areas want sturdy wifi, retailers for charging, projectors, and screens.
- Each teammate has their very own bed room and toilet: No sharing rooms for us. Everybody wants house for downtime, particularly these of us battling jetlag, so we’ll rule out properties early on if they can not accommodate our full workforce dimension.
Wishlist gadgets for Buffer Retreats:
- We actually love the all-inclusive idea because it permits plenty of flexibility for teammates, encourages spontaneous “meet-ups”, helps us estimate price range higher forward of time, and is much less work for teammates and our finance workforce concerning purchases and bills.
- Naturally lit and never “white field” assembly areas. Assembly areas with character and pure gentle simply make the house extra comfy. We have been versatile right here prior to now, however due to how a lot time we spend in these areas in the course of the week, we have validated that it is crucial for us.
- Small, boutique-style resort. The smaller the resort, the simpler it’s to run into Bufferoos (our cheeky identify for a Buffer Teammate!) and permit for spontaneous connection. Lodges additionally typically provide higher service if our group is using many visitor rooms and assembly areas.
- 4 to five-star properties. Whereas this technically is not concerning the “stars” per se, and we’re not looking for luxurious, we do favor purposeful, well-designed properties that present nice worth and wonderful service to create a cushty week for the workforce.
Finances with intention (not simply numbers):
When you’re dreaming up targets for Retreat, it is also a good time to start out speaking price range (fairly necessary!). Through the years, we have experimented with completely different approaches, and after 14 Retreats, we have realized quite a bit. Up to now, we might go to Finance and Management and easily ask, “What’s our price range?” — normally pondering by way of a per-person quantity slightly than an total determine.
Nowadays, we’re exploring a extra proactive route: beginning with what we want to create a profitable Retreat expertise, then working backward to see what’s attainable.
With a transparent imaginative and prescient, sturdy non-negotiables, and a stable sense of what makes a Buffer Retreat magical, we’re discovering it simpler to advocate for the items that matter most. After all, there’ll all the time be trade-offs, however our purpose is to strike the candy spot the place the price range helps a significant and related expertise for our whole workforce.
We’re nonetheless exploring the easiest way to align on this internally, however thus far, constructing the plan across the expertise (slightly than simply the numbers) looks like a worthwhile path to pursue. Keep tuned, we’ll seemingly share extra in a future debrief!
Up to now, we have spent round $4,000–$4,500 per Bufferoo to convey Retreat magic to life. Multiply that by 70 teammates and, yep, you are taking a look at $280,000–$315,000 for the total shebang. It is a massive quantity (we all know 😅), however we are able to confidently say: it is among the finest investments we make all yr.
2. Begin the search: Select a location and description your agenda
As soon as your imaginative and prescient is ready, it is time to begin dreaming about the place this magical week will happen, the way it may look, and the way you may convey all of it to life.
Location
We have discovered it useful to slim issues down shortly, ideally to only one or two potential international locations. While you’re planning journey for a globally distributed workforce, the record of dream places will be fairly prolonged!
When narrowing down potential Retreat places, we like to start out with the vibe we’re going for. Are we dreaming of a relaxed, beachy escape the place teammates can take strolling 1:1s on the sand? Or a vigorous metropolis Retreat full of cultural experiences and buzzy power? Clarifying the model of occasion helps slim the choices shortly and retains your targets entrance and middle.
Since we prioritize all-inclusive properties and climate that permits for outside occasions, we’ve landed at coastal or beachy places over the previous few years. Nevertheless, if we are able to discover metropolis properties that meet our non-negotiables and wishlist gadgets, we’d like to rotate the vibe for Buffer Retreats.
From there, we additionally take into account components like flight prices and journey time (lengthy journey days can zap power quick, however are sometimes unavoidable for international groups), and whether or not the vacation spot affords a brand new expertise — one thing culturally or geographically completely different from previous Retreats. Language is one other consideration. Whereas English-speaking international locations are sometimes the best, we have discovered it extremely useful to decide on locations the place at the least one teammate speaks the native language or the place we are able to plan for additional help.
Schedule for the week
Subsequent up, you may need to begin eager about your superb week-of circulation; this may assist information your property search! For us, that normally appears to be like like teammates arriving on Sunday, and we work collectively Monday-Friday, and depart Saturday (or Friday if price range does not permit for Saturday departure).
Contemplate the important thing occasions you need to embrace: full workforce classes, dinners, cultural moments, and something your venue must accommodate.
There are just a few workforce occasions we all the time plan on for Buffer Retreats. These are useful for us to maintain prime of thoughts and plan round after we are designing the schedule. ****
These are the occasions we embrace at each Retreat:
- Welcome occasion: hugs and heat fuzzies as we reunite and/or meet one another.
- Cultural introduction to the nation or space: If we’ve a teammate from the nation, we love to listen to from them, and if not, ask somebody on the resort in the event that they’d be keen to share concerning the native tradition.
- Keynote from our CEO, Joel Gascoigne: Typically Monday morning or day 1, as this helps kick off the week.
- Group-wide buyer help session: Everybody within the inbox supporting our clients, collectively.
- Private story teams: Small teams that share their private story (story of their life, basically) over dinner just a few nights every week. This helps deepen the connection with teammates exterior of your direct workforce, and it’s typically a favourite exercise for Bufferoos. In our post-retreat survey, one teammate wrote, “Private tales have been my favourite a part of the occasion! It was such a particular expertise to attach with my group on a deeper degree.”
- Full Group Dinner: Mid-week occasion to attach and bond
- Gratitude session: Group-wide time to shut out the week by leaning into our worth to “Present Gratitude,” whereas we cross a microphone and share issues we’re grateful for, about Buffer, the week collectively, and past.
In our expertise, teammates respect the structured agenda. This additionally got here up in our post-retreat survey with one Bufferoo particularly mentioning, “I actually liked each second of the occasion. Nothing felt pointless or unplanned. I felt like all the pieces was properly thought out and ready.”
Group occasions we like to think about (if price range, property, and timeline permit):
- Farewell dinner: a last occasion to collect, say goodbye (hugging that many individuals takes time!), and need one another protected travels.
- Karaoke: a enjoyable and straightforward option to delight the workforce and let free collectively. Many tenured teammates may say it is a Buffer staple!
- Full workforce or workforce offsite actions: if price range permits, it is enjoyable to see the world we have traveled to or do one thing enjoyable exterior of the resort as a workforce (non-compulsory).
Planning companions
One other massive resolution early on is whether or not to herald a planning associate. In case you’re working with a small workforce or simply need to scale back stress, a associate generally is a big asset. At Buffer, we like to remain fairly hands-on, however we have discovered a useful steadiness between what we personal and what we outsource.
What we outsource:
We love getting assist with sourcing places, reserving the property, and discovering further distributors like floor transportation or exercise suppliers. One of many greatest perks we’ve discovered is that planning companions typically have direct relationships with lodge manufacturers and might escalate points shortly when wanted. Throughout workforce journey days, planning companions can generally additionally provide distant help from alternate time zones, which makes a giant distinction and permits the planning workforce to journey and relaxation a bit extra simply.
What we personal:
That stated, we prefer to personal the center of the planning ourselves. We set the imaginative and prescient, keep carefully concerned in vendor choice, and handle swag, workforce communication, and on-the-ground coordination in the course of the week. The magic actually occurs once you discover a associate who will get your working model and imaginative and prescient. Ideally, every Retreat will get simpler as they get to know your workforce and your preferences a bit of higher. ✨
3. Create cultural connections: Moments that convey the workforce nearer
One of many greatest causes we host Retreats at Buffer is to nurture cultural connection, and never simply with the nation we’re visiting, however with one another. Whereas plenty of that magic occurs organically, we additionally like to construct in just a few intentional moments that spark connection, particularly throughout groups that do not typically work collectively day after day.
Our schedule already features a few significant highlights, like a cultural introduction to the nation, private story dinners, and our gratitude session. However we additionally love layering in some additional enjoyable:
- Retreats: This beloved Buffer custom turns into a worldwide snack fest in the easiest way. Teammates are invited to convey goodies from their space. Assume native candies, espresso, teas, or no matter their hometown is legendary for, and share them with the workforce. The desk (truly… tables, plural) shortly turns into a 24-foot buffet (no joke!) of treats and dialog starters. It is pleasant, scrumptious, and a simple option to get a literal style of one another’s worlds.
- Welcome desk with nametags + coloured lanyards: Our proficient design workforce all the time helps us shine right here (and belief us, you do not need to see the model we tried to DIY). As teammates arrive all through the day, we love having a welcome desk arrange with a cute signal, a QR code for the Retreat agenda, and customized nametags ready for every teammate. For the previous few years, we have added coloured lanyards too: inexperienced means “I’m cool with hugs,” whereas orange indicators “let’s persist with a pleasant wave or fist bump.” Whereas it is not all the time good in apply (some people are simply pure huggers!), it is a considerate nudge that respects consolation ranges and helps maintain everybody feeling protected and seen.
Buffer Welcome Desk: Türkiye, 2025We love providing two completely different coloration lanyards to indicate the teammates consolation degree with private contact. Appears like we’re primarily huggers, although!Nametags with design courtesy of our Advertising Designer, Kate!
- Karaoke: The unofficial, but very actual, crown jewel of each Buffer Retreat. If the venue can swing it (or allow us to set it up), we’re completely bringing the mic. There’s one thing about belting out your favourite throwback that brings a workforce nearer like nothing else. It is goofy, it is joyful, and it is peak Retreat bonding.
- Gratitude station: Residing our worth of “Present Gratitude,” we all the time carve out house for a bit of love word magic. We arrange a gratitude station with clean thank-you playing cards so teammates can jot down notes of appreciation and hand them out earlier than the week ends. Whether or not it is for a brand new buddy, a behind-the-scenes hero, or somebody who made you giggle so exhausting you cried, or confirmed up for you, there’s one thing additional particular about leaving Retreat with a pocketful of gratitude.
4. Customise swag: Our favourite gadgets and what we’ve realized
Actual speak: everybody loves swag. Like, actually loves it. It is a Retreat spotlight, and infrequently the gadgets are cherished for a few years. We have realized (generally the exhausting method) that it is value investing time and care into getting it proper!
Begin your search early
In case you do not have already got a swag vendor you’re keen on, begin your vendor search early. You will need somebody who:
- Gives gadgets your workforce will truly use
- Can ship internationally (as a worldwide workforce, we favor to have all the pieces delivered to the resort).
- Is a real associate, not only a click-to-order website
We’re nonetheless trying to find our superb swag-vendor match, however we’re getting nearer annually!
What we search for in a swag vendor
- High quality over amount: We might slightly hand out just a few superior gadgets than a bunch of “meh” ones. (That $5 water bottle? Not value it.)
- Title-brand drinkware: Yeti, Stanley, Nalgene, and so on. All the time a success.
- Customer support: We wish an actual human who’ll stroll with us from the primary order to the ultimate supply. No bots, please.
- Transport + customs experience: Severely, this issues.
- Ask how they calculate customs charges, and ensure all charges are included of their delivery quote.
- Learn the way they help you in case your gadgets get caught at customs.
- If the seller cannot inform you precisely what to anticipate in customs charges, be skeptical. Finances for 1000’s, not “surprises.”
- Are you able to inform that worldwide delivery has been a problem for us? Ask your swag vendor all of the questions! A future thought we’ve is sending swag to a couple US-based teammates to herald checked baggage. Fewer customs complications, fewer what-ifs, we’ll let !
A few of our Retreat swag favorites
- The beloved tee. We’re loyal to the Subsequent Degree Tri-Mix. We love the tee a lot, we intention for one basic Buffer tee + one Retreat-specific design.
- Journal and pen for note-taking and doodling throughout classes.
- Stickers! A number of them. Inside jokes inspired. Sticker Mule has been the most effective for us — nice high quality, quick delivery, and inexpensive.
- One thing native or culturally particular. Turkish towels have been an enormous hit in Türkiye!
- Tote or bag to hold all of it, and it really works completely for handing swag out.
Swag bag from Retreat 2025 in Türkiye! Retreat t-shirt, Turkish towel and tote bag (we name Buffer Teammates, Bufferoos!).
5. Plan a website go to: Why seeing the property prematurely issues
If it is inside price range (and we strongly advocate budgeting it in), do your self (and your future self) a favor and go see the property in particular person.
We all know it is not all the time attainable, however for those who did not get an opportunity to go to earlier than signing the contract, then a pre-Retreat website go to turns into a close to non-negotiable. It is the quickest option to iron out particulars, keep away from surprises, and really feel assured that your stunning plan will truly work in actual life.
We have discovered that the candy spot for a website go to is about 75 to 90 days earlier than the Retreat. A lot sooner than that, say, six months out, and the lodge seemingly is not able to dig into the nitty-gritty. Any later, and also you is likely to be scrambling to make modifications in time.
This go to is not only a fast tour, it is your likelihood to stroll via all the week on-site. Ask to fulfill along with your principal lodge contact, plus the meals and beverage workforce, the A/V crew, and anybody else who performs a job in bringing your Retreat to life. Getting everybody in the identical room helps remove these “I’ll must verify on that” moments and offers you clear solutions whilst you’re there.
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TL;DR: In case you can swing it, go. You will depart with a clearer plan, stronger lodge partnership, and a complete lot fewer “uh-ohs” in the course of the precise week.
6. Organize transportation: Coordinate flights, arrivals, and floor logistics
Between flights, airport pickups, and jet-lagged teammates arriving from all corners of the globe, transportation is among the most necessary (and underestimated!) elements of Retreat planning. Listed below are the entire transportation facets we take into account:
Flights
As soon as you have finalized the vacation spot, we might advocate checking in along with your Finance workforce earlier than launching flight bookings to the workforce. You will need to align on budgets, the expense course of, and timing, particularly if flight prices will hit in the identical billing cycle. At Buffer, most of our workforce prefers to e-book their very own flights (seasoned vacationers over right here!), and we have discovered it to be extra environment friendly than working via a reserving service.
We sometimes provide a price range cap based mostly on researched averages from main departure cities, padded a bit to cowl seat choice and taxes. We cowl financial system fares that permit seat choice for long-haul flights and have not required cancellation protection prior to now, although it is value evaluating the associated fee impression and together with in case your price range permits! Giving teammates a transparent reserving timeline helps get issues rolling, even when not everybody books straight away. Simply do not forget to obviously define methods to expense flights or use the corporate card, it is a small element that saves plenty of back-and-forth later.
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Professional tip: For teammates checking baggage, we advocate an AirTag throughout the bag. Misplaced baggage isn’t any enjoyable. Our workforce even had the enjoyable thought of a Buffer-branded AirTag, as a result of sure, you guessed it, we have misplaced our fair proportion of bags alongside the best way!
Floor transportation
Floor transportation is simply as necessary, particularly after 24+ hours of journey, relying on the place the teammate is coming from. We intention for a easy, supportive expertise the place teammates can stroll off the airplane, spot the Buffer signal, and hop right into a clear, protected journey. In case you’re working with a planning associate, lean on them to supply distributors (bonus factors in the event that they’ve labored with them earlier than). For us, clear communication in English, skilled drivers, clear automobiles, and dependable arrival monitoring are key. And sure, printed indicators with our brand are a should, no scribbled Sharpie chaos, please.
A slide from our All Palms deck forward of Retreat!
Holding it multi functional place
To maintain all the pieces organized, we use one shared clear spreadsheet for transportation (one supply of fact) that tracks all of it: flight budgets, flight numbers and arrival/departure instances, and floor transportation plans. That is additionally enjoyable as a result of teammates can see who is likely to be touring with them and who they need to be looking out for!
7. Share a retreat useful resource: Centralize all the main points in your workforce
Your workforce is about to journey the world over, some for the primary time, some with a number of layovers, and everybody has completely different questions. That is why a centralized Retreat useful resource is so important. That is the go-to hub for all the pieces teammates have to know, and it helps ease nerves, construct pleasure, and scale back repeat questions (you may nonetheless get some, however fewer!).
In our post-retreat suggestions survey, one Bufferoo shared, “I felt totally knowledgeable and the plethora of beautifully-organized content material within the Notion web page made me really feel so comforted!”
Begin constructing your Retreat useful resource early, even when plenty of the main points will not come collectively till the ultimate month. We advocate getting the fundamentals in place upfront and aiming to finalize it about two weeks earlier than Retreat. That offers teammates time to learn via all the pieces as they begin making ready for journey.
Inside our Retreat useful resource (which we create and share in Notion), we embrace the next info:
- Resort particulars
- Journey and transportation
- Particulars to have readily available for crossing the border (and any documentation wanted)
- Full agenda and schedule
- Meals and eating data
- What to pack and put on
- Bills and reimbursements
- How communication and photographs will work
- Well being insurance policies
- Concepts totally free time actions
- Alcohol steering (for All-Inclusive properties)
- The aim behind Retreats
- Cultural expectations
- Security suggestions
- FAQs
- How one can take part from dwelling, for teammates who aren’t becoming a member of in particular person
We all know, it is quite a bit! We have discovered each part helps the workforce really feel extra ready and having a spot to level the workforce to for questions is vital.
8. Programming for the week: Plan classes with management and groups
Retreat programming does not simply magically fall into place (if solely!). It takes time, coordination, and a bit of little bit of technique, particularly once you’re hoping to loop in your management workforce.
Whereas kicking issues off three months out may sound early, we have discovered that early is definitely the candy spot. The extra lead time, the smoother all the pieces comes collectively and programming a giant piece of the Retreat puzzle.
At Buffer, we’re nonetheless fine-tuning our method, however here is what tends to work: our exec workforce begins by aligning on the massive image, issues like Retreat themes, company-wide classes, and the sort of power or outcomes we’re hoping to create.
From there, we construct out time for team-specific, department-level, and cross-functional classes, utilizing these high-level targets as our information.
One tip: Attempt to form the general construction earlier than asking leaders to plan their classes. In any other case, you’ll be able to run into that basic “what comes first?” dilemma: leaders do not know when to schedule, and you do not know what to carry house for.
It additionally helps to loop workforce leads into the broader agenda early and ask them to start out sketching out their session concepts as soon as the framework is in place. Give people loads of time to prep, whether or not that is planning a brainstorming session, or dreaming up a team-bonding journey. And do not be afraid to verify in alongside the best way. A delicate nudge can go a great distance when everybody’s juggling All The Issues.
9. Group communication: Maintain everybody knowledgeable at each step
Relating to Retreat, your workforce desires to know all the pieces, and actually, the extra you share, the higher the expertise for everybody. At Buffer, our worth of transparency exhibits up massive throughout Retreat planning. We have discovered that common, open communication helps teammates really feel extra included, extra ready, and far more excited.
Begin by sharing dates as quickly as they’re narrowed down. Even when they’re tentative, early discover will increase the prospect that extra teammates can attend.
From there, we maintain all the pieces centralized in clear Slack channels:
- a planning channel, for the core planning workforce to coordinate for months prematurely and thru the occasion itself.
- a devoted help channel, for any and all questions that teammates have as they plan, e-book flights, pack, journey, and submit bills.
- a photograph channel to gather the entire particular reminiscences and moments in actual time.
- a chatter channel for something and all the pieces (cue spontaneous pool meetups!)
These channels begin buzzing early (like when flights open up) and carry via all the week on-site.
We additionally launch our Retreat useful resource and agenda properly prematurely, even when it is nonetheless a piece in progress. Let the workforce know that modifications will occur, however having a shared doc early on helps everybody observe alongside and get within the Retreat mindset.
Lastly, we love carving out time throughout month-to-month All Palms to stroll via key Retreat particulars and host a dwell Q&A. It provides teammates house to ask questions, share concepts, or simply get hyped.
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TL;DR: Over-communicate. Ideally early, transparently, and with a lot of emojis. 😁
10. On-site coordination: last prep for a easy Retreat week
As soon as the planning is finished and your workforce is en route, it is time to swap into full-on on-site mode. These last particulars are important for making all the pieces run easily and serving to your workforce really feel cared for from the second they arrive.
Our Folks workforce likes to reach on the property two days forward of nearly all of the workforce, or in the future forward of these arriving early (we’ll provide this for these touring over a day or for people who can’t discover flights in time for our welcome dinner). Use this time to do a full walkthrough with lodge employees and stakeholders, together with your major contact, the meals and beverage workforce, and anybody managing AV or assembly areas.
Evaluate your assembly and occasion areas – now’s the time for last changes! We additionally use this time to arrange our principal session space with gratitude and Retreats stations, a first-aid station, journals/pens, pack swag baggage, and take a look at tech. Establishing a welcome desk with nametags and welcome signage makes an enormous distinction in making a welcoming first impression.
As soon as teammates begin arriving, your telephone turns into your lifeline. Maintain it charged and be able to subject transportation updates, coordinate arrivals, or deal with lodge questions (we advocate WhatsApp teams for vendor communication). You will additionally need to arrive early for any workforce occasions or classes to do one final verify of the house.
And whilst you’re transferring behind the scenes to make all of it occur, do not forget to offer your self some grace. If you cannot be totally current at classes and occasions, that is okay; it is all a part of the method. Supporting the workforce is your position throughout Retreat, and it is a massive a part of what makes the entire thing profitable.
Lastly, keep in mind: you are part of this expertise, too. So take a deep breath, say sure to spontaneous meet-ups when you’ll be able to, and benefit from the magic you helped create. ✨
