Snapchat advertising and marketing is a direct line for manufacturers to have interaction and construct belief with youthful audiences.
The community has over 900 million month-to-month energetic customers as of 2025, and continues to develop in reputation, with Gen Z and youthful millennials utilizing Snapchat each day to attach with associates, household and creators. This presents a chance for manufacturers to develop into a part of these conversations by way of ephemeral content material and influencer partnerships.
On this article, we share Snapchat’s core options, recommendations on how one can construct your Snapchat advertising and marketing technique and spotlight manufacturers already making an impression on the community.
What’s Snapchat advertising and marketing?
Snapchat advertising and marketing is a digital advertising and marketing technique that makes use of the community’s options and promoting instruments to draw an viewers and develop your backside line. The secret’s to create methods that work with how customers naturally have interaction on the community.
For manufacturers catering to Gen Z or youthful millennials, Snapchat advertising and marketing affords a major alternative to impression your enterprise. Snapchat reaches 90% of 13 to 24-year-olds and 75% of 13 to 34-year-olds in additional than 25 nations, making it one of the vital efficient networks for manufacturers trying to goal Gen Z and youthful Millennials.
Past the consumer base, what units Snapchat aside is the way it’s used. Snapchat’s 2024 How We Snap Report, discovered that customers join (59%) and share content material (49%) with family and friends on Snapchat greater than some other social community. Additionally they open the app greater than 30 instances a day, displaying how central Snapchat is to communication and decision-making.
The frequency of use and intimacy make Snapchat a precious house for manufacturers to have interaction youthful audiences in a method that feels genuine.
To begin utilizing Snapchat for advertising and marketing, your model will want a public profile. If you wish to run advertisements, entry analytics by way of Snapchat Insights or unlock options like creating AR Lenses, you’ll additionally want a Snapchat Enterprise account.
Let’s undergo Snapchat’s core options and how one can use each strategically.
Tales
Tales are Snapchat’s most versatile function. They’re brief (as much as a minute), vertical video or picture Snaps that disappear after 24 hours, and so they’re helpful. Tales can assist nearly any advertising and marketing objective, from driving visitors to boosting engagement.
The secret’s to maintain Tales informal, well timed and constructed round a powerful hook. Netflix will get this proper. The instance reveals how they use Tales to advertise new reveals like KPop Demon Hunters.
One function of Tales is which you can add swipe-up or tap-through hyperlinks in case you have a Snapchat Enterprise account. This enables viewers to take direct motion, making Tales a precious device in your broader Snapchat advertising and marketing technique.
Saved Tales (Story Highlights)
Saved Tales, or story highlights, allow you to pin choose content material to your public profile so it doesn’t disappear after 24 hours.
Deal with it as your “About Us” part on Snapchat. It needs to be evergreen content material that helps new viewers rapidly get a really feel on your model. Bumble, for instance, makes use of Saved Tales to share relationship ideas and model values, offering a transparent snapshot of what it stands for.
Highlight
Highlight is Snapchat’s reply to scrollable short-form video. Public profiles can submit video Snaps to Highlight, giving manufacturers an opportunity to broaden the attain of their Snapchat advertising and marketing with out including funds. Highlight can be a great place to repurpose vertical content material that has carried out properly on different networks (simply make sure you take away the watermark) or take a look at new artistic.
In case your video is chosen, it seems on the Highlight feed and in your Highlight tab, giving your model a credibility enhance and wider publicity. Highlight content material tends to carry out finest when it options related tendencies, leads with persona and matches Snapchat’s informal tone.
Uncover
Uncover is Snapchat’s curated content material feed that includes Tales from media companions, creators and sponsored model content material. It’s personalised to every consumer’s pursuits and engagement historical past, providing a chief spot for visibility.
Whereas natural Tales from public profiles don’t seem in Uncover, your model’s Snap Adverts and Sponsored Tales do, placing you alongside trusted content material creators. That is what makes Uncover top-of-the-line methods to attach with customers already trying to have interaction.
AR Lenses
AR Lenses are Snapchat’s signature function. They’re interactive, enabling customers to attempt on merchandise, play branded video games or discover immersive 3D animations.
For example of a seasonal method, Carhartt created a gamified Santa Lens the place customers dressed as Santa flew over houses dropping Carhartt merchandise onto homes. Branded AR Lenses like these are enjoyable and memorable, making them a wise approach to promote merchandise and improve model consciousness and engagement.
Filters
Filters are static overlays that customers can add to a Snap after it’s taken, like frames, shade therapies or location-based tags. Branded Filters are finest used to spice up visibility round product launches, holidays, occasions or retailer openings by encouraging buyers to create user-generated content material (UGC).
Why use Snapchat for enterprise?
On Snapchat, the ephemeral nature of the content material is efficacious to manufacturers. Tales vanish after 24 hours, and this drives fast engagement in comparison with the slow-burning attain of in-feed content material.
When paired with a consumer base comprising of Gen Z and Millennials who worth unfiltered content material, it primarily creates an surroundings the place manufacturers meet audiences which might be keen to have interaction and join.
Right here’s a breakdown of how the ephemeral nature of Snapchat is useful to manufacturers.
Encourage model engagement
Ephemeral content material is one in all Snapchat’s defining options and largest engagement drivers. As a result of Tales disappear rapidly, they create a built-in sense of urgency and set off FOMO, prompting customers to behave quick.
The time restrict additionally lowers the stress to have interaction. When content material feels short-term, it encourages extra spontaneous views, clicks and replies. This low-stakes surroundings helps manufacturers drive interplay in a method that feels native to the community.
Construct belief by way of authenticity
Snapchatters worth realness. Virtually 80% say it’s the place they’re their “most genuine and actual” selves. When manufacturers meet their viewers with the identical stage of authenticity, it creates deeper loyalty and stronger emotional connections.
A Sprout Social research discovered that 64% of customers say they wish to really feel extra related to the manufacturers they observe. Snapchat’s model of ephemeral content material removes the polish and stress and delivers on that want.
Attain Gen Z and Millennials simply
Three-quarters of Snapchatters are beneath age 35. This community provides you a direct line to Gen Z and youthful millennials as a result of Snapchat is already a part of their each day habits.
Listed below are the highest 5 each day actions on Snapchat:
- 66% Watch tales from family and friends
- 65% Ship messages (to a person or group)
- 60% Watch movies
- 58% Take photos utilizing the app digicam
- 52% Watch tales from content material creators
Posting content material continuously that feels informal and spontaneous helps you match the best way customers already behave on the app.
In case your objective is to attach with youthful customers, Snapchat helps you meet them on a community they already belief and use daily.
Tips on how to use Snapchat for enterprise advertising and marketing
Snapchat has loads to supply manufacturers that use it strategically.
To try this, you’ll want clear objectives, a eager pulse in your viewers and a approach to measure success. It’s additionally vital to know which Snapchat options, influencers and advert codecs align together with your objectives, as a result of content material alone gained’t drive outcomes.
A sensible Snapchat advertising and marketing technique makes use of the suitable instruments to ship the suitable message to the suitable folks. Right here’s how one can make it occur.
1. Outline your aims
Your Snapchat technique ought to ladder as much as your broader social media objectives. Listed below are some examples of what that would appear like:
- To extend web site visitors, use hyperlink sharing in Tales to drive customers to your web site.
- To spice up model consciousness, use Uncover or sponsored Lenses to achieve a wider viewers.
- Targeted on loyalty? Accomplice with a creator or submit extra continuously on Tales to maintain followers coming again.
Determine what Snapchat metrics you wish to enhance, and create content material that can assist you get there.
2. Know your viewers
Creating a powerful social media content material technique comes all the way down to realizing who you’re speaking to. Snapchat Insights offer you entry to viewers demographics like age, gender, location and common pursuits so you may communicate on to the suitable folks. Use this data to refine your content material and tailor your artistic accordingly.
In case you’re working with creators, viewers alignment issues simply as a lot. Use Sprout’s Influencer Advertising and marketing answer to establish Snapchat influencers and assessment their Public Tales, Highlight posts and previous model partnerships to verify their viewers and content material align together with your objectives.
3. Create participating content material
The 2023 Sprout Social Index™ discovered that customers need genuine, non-promotional content material from manufacturers, and Snapchat content material isn’t any exception to this.
Individuals open the app to see and share actual moments, so create content material that displays your model whereas additionally assembly that expectation.
Listed below are some ideas for creating participating lo-fi content material for Snapchat:
- Shoot vertically, and use motion, different digicam angles and POV photographs to maintain issues visually dynamic.
- Add captions, filters, frames and music to match Snapchat’s informal, expressive type.
- Use stickers to offer your viewers a approach to take part and make your Tales really feel extra like a two-way dialog.
- Give attention to content material that reveals humor, challenges, behind-the-scenes moments or actual buyer experiences. Based on the 2024 Social Media Content material Technique Report, 79% of customers say relatable model content material has the largest impression on their shopping for choices.
Searching for concepts to get you began? Strive behind-the-scenes tales about your merchandise or folks, tutorials, sneak peeks into upcoming launches or branded filters and lenses that encourage user-generated content material.
4. Leverage Snapchat’s options
Snapchat affords artistic instruments to assist your model stand out. Every serves a unique function, so ensure you’re selecting options that assist your objectives.
Lenses (AR filters)
Tre finest used for model engagement. These interactive filters let customers play together with your model in a enjoyable, immersive method. The typical Snapchat consumer interacts with a Lens for not less than 20 seconds, and is more likely to share photos or movies of themselves utilizing the filter, turning branded content material into promotional UGC.
Geofilters
Geofilters are perfect for location-based consciousness and in-person engagement. These static or animated overlays seem when a consumer is in a chosen space. Use them round storefronts, occasions or product drops to spice up in-person engagement and visibility. For instance, Adidas created a customized Geofilter to have fun the reopening of its redesigned Oxford Avenue retailer in London.
Uncover and Highlight
These are perfect for broadening attain. These areas offer you a spot to showcase content material that’s extra editorial, entertaining or creator-driven. Think about series-style Tales, branded storytelling or creator collaborations that match Snapchat’s tone.
5. Have interaction in influencer and creator collaborations
Influencer advertising and marketing allows you to faucet into built-in audiences and construct credibility with youthful customers. The 2025 State of Influencer Advertising and marketing Report discovered that 86% of customers make a purchase order impressed by an influencer not less than annually, and Gen Z is probably to make purchases primarily based on influencer suggestions.
One choice is a Snapchat takeover, the place a creator posts instantly out of your model’s account for the day. These takeovers encourage followers to have interaction and sometimes embrace cross-promotion on the influencer’s personal channels.
A tip to remember: Make the takeover content material unique to Snapchat. It would appear to be a good suggestion to repost tales from one other community, like Instagram, however you wish to encourage folks to observe alongside particularly on Snapchat.
One other technique is to produce merchandise for unboxings, demos or opinions and provides creators the house to share their unbiased opinions. The extra the content material feels real, the extra doubtless it’s to construct connection and drive motion. The identical report discovered that 47% of customers stated they need authenticity from influencers, even when posting sponsored content material.
No matter sort of collaboration you attempt, purpose to prioritize creators who already use Snapchat recurrently and match your tone.
6. Spend money on Snapchat advertisements
When you have an advert funds, Snapchat advertisements provide a number of methods to achieve your viewers and drive outcomes. Snapchat advertisements mix codecs (how an advert appears and behaves) with placements (the place customers see them).
Sturdy Snapchat advertisements seize consideration quick. Maintain them brief, use movement, daring textual content and vertical design, use sound strategically and embrace a transparent name to motion.
For focusing on, use Snapchat’s Advert Supervisor to achieve customers by location, curiosity, demographics or behaviors, and take a look at completely different advert varieties to see what lands together with your viewers.
Listed below are the most typical advert codecs and what they’re finest used for.
Sponsored Snaps
Sponsored Snaps are Snapchat’s most simple and extensively used advert format. They’re single-image or video advertisements that embrace a swipe-up CTA and are proven between Tales, Uncover or Highlight. Sponsored Snaps are a quick, full-screen approach to drive motion with out advanced artistic.
Assortment advertisements
Assortment advertisements are generally utilized by e-commerce manufacturers. These advertisements have shoppable, tappable tiles that hyperlink on to merchandise and are proven in the identical locations as sponsored Snaps.
Story advertisements
Full-screen, skippable vertical advertisements (3–20 frames) proven within the Uncover tab. These advertisements are sometimes paired with an interactive call-to-action hyperlink to drive model consciousness, app installs or conversions. Sweet Crush ran a Story advert that includes a paid actor giving a testimonial as he performs the sport, with a direct CTA to obtain the app.
Sponsored filters and lenses
Increase attain and consciousness with sponsored variations of Snapchat’s most participating options, Filters and Lenses. These could be focused by location or curiosity.
For instance, the Superman film promo featured a full sponsored Lens tab with a number of choices, together with a digital movie show expertise co-branded with Toyota.
Commercials
Business advertisements solely seem inside curated reveals on Snapchat Uncover. These advertisements are non-skippable for the primary 6 seconds and are perfect for high-impact model consciousness throughout premium content material.
Lead technology advertisements
Lead gen advertisements embrace an embedded lead type, permitting Snapchatters to rapidly share particulars like their electronic mail and identify with out leaving the app. They’re nice for service-based manufacturers.
7. Measure and optimize
To measure success on Snapchat, you could observe efficiency constantly. Each Snapchat enterprise account has entry to Snapchat Insights, the place you may monitor metrics like Story views, common view time, completion charge and viewers demographics.
Begin by setting benchmarks aligned together with your objectives and modify accordingly. If a Story has a excessive open charge however low completion, take a look at shorter or extra visible content material. Or in case your objective is conversions, observe swipe-ups or lead type completions. That is the way you optimize for impression.
When partnering with creators, Sprout’s Influencer Advertising and marketing platform allows you to observe influencer efficiency throughout Snapchat campaigns. You may also monitor metrics like views, shares, subscribers and engagement to raised perceive ROI and refine your technique with each marketing campaign.
Snapchat advertising and marketing technique examples
Because of its playful options and extremely engaged viewers, Snapchat is stuffed with artistic advertising and marketing campaigns that manufacturers are utilizing to satisfy their objectives. Listed below are some real-world Snapchat advertising and marketing technique examples from high manufacturers on Snapchat to encourage you.
The Worldwide Olympic Committee (IOC)
The IOC partnered with Snapchat to create a sequence of AR Lenses for the 2024 Olympic Video games in Paris.
To have fun 100 years for the reason that Olympics have been final held within the metropolis, two of the Lenses blended archival visuals with iconic places. Followers in Paris may stroll down the Champs-Élysées or Rue de Rivoli and see them reworked into 1924 Paris. In the meantime, world customers received a glimpse of the unique Yves-du-Manoir stadium (see under).
These sorts of immersive experiences present how you should utilize AR to convey folks right into a story, and provides you a glimpse into what’s attainable when content material meets context.
Hopper
Hopper, an app recognized for locating the perfect flight offers, ran static Sponsored Snaps that focused customers by location. Customers noticed offers from their very own metropolis, which labored. Snapchat customers have been 37% extra more likely to obtain the app and think about a selected flight in comparison with customers from different networks.
This marketing campaign is a superb instance of how good geo-targeting can drive outcomes.
Gatorade
Gatorade introduced its basic Tremendous Bowl “Gatorade dunk” to Snapchat with a viral AR Lens. Snapchatters may open their mouths to dunk themselves, and ship it to associates, turning a widely known sports activities second into one thing enjoyable and shareable.
The success of this Lens is proof that when you may flip a model ritual into an interactive expertise, folks wish to take part.
Temu
Temu nailed influencer advertising and marketing on Snapchat by paying creators all over the world to indicate off their $0 hauls. The marketing campaign promoted a deal the place new customers may get free objects simply by signing up and utilizing an influencer’s code. It’s a suggestion that sounds too good to be true, however with trusted Snapchat creators behind it, folks have been extra more likely to convert.
Embrace the way forward for Snapchat advertising and marketing
Used deliberately, Snapchat helps manufacturers attain Millennials and Gen Z, drive visitors and affect buy choices.
As Snapchat grows, the demand for genuine, unpolished content material stays sturdy. By prioritizing network-appropriate content material, real storytelling and good collaborations, your model can keep forward and seize lasting consideration on this dynamic community.
To be taught extra about constructing credibility by way of strategic partnerships, discover our information on Snapchat influencer advertising and marketing.
Continuously Requested Questions
How is Snapchat used for advertising and marketing?
Snapchat is used for advertising and marketing by creating fast, visible and in-the-moment content material that feels pure to the best way customers already talk. Manufacturers use options like Tales, AR Lenses, Filters and influencer collaborations to boost engagement and join authentically with youthful audiences.
Is Snapchat advertising and marketing value it?
In case your prospects or purchasers are largely Gen Z and youthful Millennials, Snapchat advertising and marketing is completely value it. With 75% of customers beneath age 35 and excessive each day engagement, Snapchat helps manufacturers construct belief, spark real-time interplay and keep related by way of genuine ephemeral content material and Snapchat Adverts.
How a lot does it value to advertise on Snapchat?
Making a public profile on Snapchat is free, and lets you share content material, develop an viewers and showcase merchandise.
In case you select to get a Snapchat Enterprise account and run advertisements, the community helps you to set your individual funds, beginning as little as $5 a day. Nevertheless, Snapchat recommends spending not less than $20 to $50 a day to optimize advert efficiency, particularly in the course of the preliminary studying section of your marketing campaign.
What advertising and marketing metrics are vital for Snapchat promoting?
The advertising and marketing metrics that matter most will rely in your marketing campaign objectives, however the metrics under are all important for evaluating efficiency and optimizing over time.
Quantity Spent: Your whole funding within the advert marketing campaign up to now. Exhibits what you’re investing and helps consider return on advert spend (ROAS).
Paid Impressions: What number of instances your advert has been considered. Essential for measuring attain and visibility.
Clicks: The variety of instances customers tapped your advert or call-to-action. Measures if customers are participating together with your content material.
Video Views: The variety of impressions the place customers watched not less than two seconds or interacted with the advert. Helpful for gauging consideration and content material relevance.
Swipe-Up Fee/Click on-By way of Fee (CTR): The share of impressions that resulted in a swipe-up or click on. Helps decide how compelling your advert is to take motion.
Conversions: The variety of outlined actions accomplished. That is vital for measuring the effectiveness of Snapchat advertising and marketing in your backside line.
You may view all of those metrics in Snapchat Adverts Supervisor.
