With billions of month-to-month customers, Fb has a large following, bringing with it substantial advert attain and robust discovery potential. It will probably foster a group round your model, allow you to work together with prospects in actual time and cost-effectively market what you must provide.
In the event you’ve been interested by utilizing Fb for enterprise, it’s not too late to start out. Nonetheless, to construct a profitable Fb advertising and marketing technique, you’ll have to know easy methods to use Fb and perceive its primary options.
What’s Fb?
Fb is a world social community that connects individuals with buddies, household, communities and types. It’s owned by Meta, which additionally owns Instagram, Messenger and WhatsApp.
The social community serves a twin objective: It helps particular person Fb customers keep linked with family and friends, and it offers companies a channel to attach with their audiences by posts, movies, stay streams and extra. That is particularly necessary at a time when social media customers are gravitating towards real and genuine content material.
Why Fb nonetheless issues for progress
Fb continues to be the preferred social media community on this planet as of 2025, with a mean of greater than 3 billion energetic month-to-month customers. This makes it a high-leverage channel for connection and conversion.
Supply: Statista
Apart from its huge attain, Fb:
- Is right for multi-format storytelling: Movies, photos, textual content and stay streams all carry out nicely on the community. In line with Sprout Social’s 2025 Content material Benchmarks Report, nonetheless, photos account for practically half of brand name content material on Fb throughout all industries.
- Gives natural and paid alternatives to scale: Fb is a superb software for driving site visitors to your web site, which may be useful in your web optimization efforts. Fb Advertisements allow you to goal particular demographics and pursuits, which may enhance your model consciousness and conversions.
- Supplies invaluable analytics on marketing campaign efficiency: Analytics measures your Fb ROI, the period of time customers are spending in your content material, creator monetization and extra to assist slim your viewers’s preferences.
Fb options and terminology
As with most social media networks, Fb has its personal terminology to explain its options. Listed here are a number of the most typical phrases you’ll want to grasp for day-to-day use:
- Fb profile: Additionally referred to as your Fb account, your profile web page shops details about you as a person Fb person. Your private account isn’t particular to your enterprise and usually shows your profile image, particulars like the place you’re employed and any private posts or pictures you’ve shared together with your community.
- Fb Web page: A Fb enterprise Web page acts like a profile for your enterprise. It would include your organization brand, model bio and firm contact info, akin to your location, cellphone quantity and web site handle. You should use your Web page to put up in your firm’s behalf, reply to feedback and share content material.
Supply: Fb
- Newsfeed: The Fb newsfeed is a channel the place posts from the accounts you observe seem. It will probably include movies, adverts and updates from buddies, household and types you’ve proven curiosity in. That is the default display screen that reveals whenever you first log in to the Fb app or desktop model and serves as the house web page for the community.
Supply: Fb
- Timeline: Your timeline is a feed in your particular person profile that reveals previous posts you’ve made and pictures and movies you’ve printed. It could additionally show posts you’re tagged in, in addition to different updates, akin to for those who moved to a brand new metropolis or bought a brand new job. It serves as a private file of your time on the community.
- Algorithm: Just like different social networking websites, Fb has an algorithm, which is a fancy system that determines what content material you see in your newsfeed and in what order. It makes use of machine studying to prioritize content material that it thinks you, as a person, can be almost certainly to interact with and pushes that content material to the highest of your feed. The algorithm considers elements just like the content material kind, who posted it, after they posted it and different elements.
- Submit/Standing: A Fb put up, additionally referred to as a standing replace, refers to any content material you publish for others to see. This may very well be textual content, a photograph, a Reel or another kind of content material.
- Reels: Fb Reels are short-form movies meant to be fast and entertaining or fascinating. They’re much like Instagram Tales or TikTok movies, they usually can’t be greater than 90 seconds lengthy. Reels can embody music, textual content overlays and different artistic instruments.
Supply: Fb
- Associates: Fb buddies are the individuals you let observe your particular person profile on Fb. These are usually individuals personally, akin to relations, neighbors and different pleasant acquaintances. You’ll find buddies by typing their title into the search bar. While you add buddies, you’re giving them entry to non-public info, so it’s greatest to be cautious of which pal requests you settle for. You possibly can take extra management of this utilizing Fb’s privateness settings.
- Followers: Followers are individuals who select to “observe” a enterprise Web page as a result of they need to see common updates from the model. Enterprise Pages don’t want to simply accept invitations for individuals to observe their Web page—customers turn out to be a follower robotically as quickly as they hit the “observe” button. The extra followers you might have, the larger visibility your posts can have.
Supply: Fb
- Teams: Fb teams let individuals join round frequent pursuits to allow them to talk about a subject or plan an occasion. For instance, you may discover a Fb group titled “Gardeners of Idaho” the place individuals who like to backyard talk about the challenges of rising vegetation within the state. Teams can be extra private, so you may have one in your neighborhood or athletic crew. Fb teams may be public or non-public.
Supply: Fb
- Occasions: Fb occasion pages let occasion organizers share particulars about upcoming occasions to construct pleasure and gauge what number of plan to attend or are inquisitive about attending. You may also seek for close by public occasions to seek out enjoyable native occasions.
Supply: Fb
- Messenger: Fb Messenger is an immediate messaging app that permits you to straight message different Fb customers or Fb enterprise Pages. You may also begin messaging teams to attach with a number of individuals in a single chat.
- Fb Stay: Fb Stay enables you to broadcast stay movies to your followers or a bigger viewers through the community. This lets you interact together with your followers in actual time by feedback and reactions.
- Reactions: Fb makes use of completely different icons to allow you to reply to posts in a means that you just really feel is acceptable. These icons, which present up on each put up, are referred to as reactions. They embody the normal “like” button, in addition to reactions to reply when one thing is unhappy, humorous or shocking, amongst different feelings.
Supply: Fb
- Story: A Fb Story lets each people and types share pictures and movies with their viewers that disappear after 24 hours. You should use these whenever you’re having a one-day flash sale, for instance, because the content material gained’t nonetheless be related the next day.
- Notification: Fb notifications are the community’s means of letting there’s one thing you is perhaps inquisitive about seeing. This contains engagement on one among your posts, new updates from individuals you work together with ceaselessly and private mentions in posts or Tales.
The best way to use Fb for learners
In the event you’ve by no means had a Fb profile or enterprise Web page earlier than, don’t fret. The method of establishing your Fb presence is pretty simple and shouldn’t take greater than an hour.
Use this step-by-step tutorial that covers the Fb fundamentals to get began:
Create your Fb enterprise Web page
To create a Fb enterprise Web page, you first have to have a Fb profile. In the event you don’t have already got a private account, you may create one by going to Fb.com and clicking “enroll.” You’ll then see the shape beneath, which you’ll have to fill out.
Supply: Fb
When you create an account, you’ll see a menu on the left-hand facet of your newsfeed that appears just like the one beneath. Scroll down on that menu till you see the “Pages” icon.
After you click on on the Pages icon, you’ll see a button within the top-left nook that claims, “Create a brand new Profile or Web page.” When you click on it, you’ll have the choice to create both a private profile or public Web page. You’ll select “Public Web page.”
Supply: Fb
When you’ve indicated that you just need to create a enterprise Web page, you need to see a display screen just like the one beneath. That is the place you’ll enter primary info in your Web page, akin to your Web page title, your enterprise class and bio. After you’re executed, you’ll hit “Create Web page.”
Your Web page title will ideally be the identical as your enterprise title. Nonetheless, for those who’re a small enterprise, one other Web page may already be utilizing that title. In that case, you could have to get artistic, akin to including your metropolis to make it extra particular.
For instance, if “Nook Espresso Bar” is already taken by a enterprise in one other state, you may title your Web page, “Nook Espresso Bar — New York.”
The bio you enter needs to be a transparent and concise clarification of what your enterprise affords, related trade or location-related key phrases to assist with searchability and a name to motion. You might ask customers to go to your web site, observe your Web page or contact you.
Arrange Meta Enterprise Suite
Meta Enterprise Suite is a free software that permits you to handle and monitor all your enterprise actions and metrics for each Fb and Instagram enterprise accounts. You should use it to:
- Schedule posts upfront
- Run Fb adverts
- Handle messages from each networks
- Analyze content material efficiency, viewers insights and marketing campaign outcomes
- Handle roles and permissions for your enterprise Web page
You possibly can entry these assets both from the left-hand menu of your enterprise Web page or by typing enterprise.fb.com into your browser. From there, you may join your Instagram account, discover analytics for your enterprise Web page, start working adverts and extra.
You may also entry Meta Enterprise Suite through a devoted cell app that’s out there for each iOS (iPhone) and Android. That is separate from the common Fb cell app.
Optimize your Web page
When you arrange the fundamentals of your enterprise Web page, it’s time to optimize it. You are able to do this by:
- Including a profile photograph: Each enterprise Web page has a profile photograph, which is usually the corporate’s brand. Fb crops this picture to a circle, so be sure you add a photograph the place your brand gained’t get minimize off as soon as it’s cropped. It must also be straightforward to learn and match your model colours.
- Importing a canopy photograph: A Fb cowl photograph is a panorama picture that reveals up behind your profile image. It may be purely ornamental, function your crew or merchandise, spotlight your tagline or show the rest associated to your organization. You may also use this house to announce gross sales or promote upcoming occasions by graphics.
Supply: Fb
- Coming into location and make contact with info: Fb enterprise Pages have an “About” part that permits you to add particular info like your handle, cellphone quantity, web site and hours of operation. Conserving this info updated makes it simpler for potential prospects to get in contact or go to in case you have a brick-and-mortar location. It additionally helps drive extra site visitors to your web site.
Supply: Fb
- Establishing CTA buttons: Fb enterprise Pages allow you to arrange customized CTA buttons instead of the default “Message” button to raised match your enterprise objectives. Listed here are a number of the choices Fb offers:
- Store now
- Be taught extra
- Name now
- Guide now
- See menu
- Join
- Subscribe
- Getting verified: You may also confirm your enterprise Web page, which implies Fb confirms you might have the appropriate to signify the enterprise. This helps customers weed out Pages which may be impostors, which may construct belief in your Web page. As soon as verified, you’ll obtain a blue checkmark subsequent to your enterprise title on the high of your Web page.
Perceive Web page roles
Fb enterprise Pages let you add different individuals out of your firm that can assist you handle the Web page. You possibly can arrange three completely different ranges of permission:
- Full entry: Individuals with full entry, additionally referred to as Web page admins, can handle and edit all settings for the Web page. They will additionally delete the Web page totally. In the event you create the Web page, you’ll robotically have full entry.
- Partial entry (enterprise instruments and Fb): This kind of partial entry lets customers handle sure components of your enterprise Web page and enterprise instruments. Individuals on this position can:
- Create, publish and delete content material
- Ship and reply to messages and feedback
- Create and delete adverts
- Handle leads from adverts
- Partial entry (enterprise instruments solely): This position is probably the most restricted entry degree and solely offers customers entry to Meta Enterprise Suite, Enterprise Supervisor, and Advertisements Supervisor. These individuals can solely handle content material and adverts on the again finish of the Web page utilizing these instruments.
The best way to use Fb for enterprise and private model progress
A “Fb for enterprise 101” information wouldn’t be full with out tips about easy methods to construct momentum as soon as your Web page is stay. The method of rising your following and seeing outcomes normally follows a “ladder” of steps:
- Develop consciousness: Kickstarting your Web page’s progress is all about creating model consciousness. Options like Reels, Lives and common posts are an effective way to do that. You may also strive partnering with well-known manufacturers and influencers to extend your publicity. Submit persistently and attempt to make your content material look cohesive by utilizing the identical fonts, colours and design types to extend recognition.
- Construct connection: When you’ve constructed a small following, give attention to participating together with your viewers. Reply to their feedback and direct messages in a well timed method and share consumer-generated content material they create. You may additionally need to strive asking inquiries to encourage dialogue.
- Drive conversions: As soon as your Web page is extra established, you can begin utilizing advertising and marketing techniques to drive conversions. Promote and host occasions, difficulty clear CTAs and encourage direct bookings. An engaged viewers will likely be extra primed to contemplate what you must provide.
How Sprout helps you develop your model on Fb
Fb advertising and marketing for small companies is a invaluable software in your model’s general progress technique. It will probably considerably increase your viewers attain, allow extra particular advert focusing on and drive extra site visitors to your web site.
Sprout Social helps each enterprise and private model workflows with instruments like:
- Publishing: Schedule your posts and Reels, handle Pages and collaborate throughout the platform. ViralPost offers you perception into the most effective occasions to put up primarily based on when your viewers is most energetic.
- Social listening: Monitor traits, competitor mentions and buyer sentiment to get a greater learn in your viewers.
- Good Inbox: Reply to messages extra shortly throughout Fb and Instagram (plus another social networking accounts you might have).
- Reporting: Perceive what content material drives outcomes and use AI to generate new content material concepts primarily based in your top-performing posts.
Sprout makes it simpler to get extra out of your Fb enterprise Web page, even for those who’re on the newbie degree. See how Sprout will help with a free 30-day trial.
