Scroll by way of a feed on TikTok, Instagram, or YouTube, and also you’ll see them – loads of quick movies that seize your consideration immediately and received’t allow you to put up your smartphone for hours.
One factor is evident while you open any social media, from Instagram to LinkedIn or X: quick movies dominate socials. Viewers swipe rapidly, and if a video doesn’t seize their consideration within the first three seconds, they transfer on. For creators and companies, it means a missed alternative of gaining extra views, attain, and, because of this, conversions and gross sales.
However how do you, as a video content material creator, meet new audiences with out producing solely new content material from scratch?
The answer is repurposing. All it’s important to do is reduce an extended authentic video (let’s say the one you make for YouTube) into a number of quick movies, and easily add them to a number of platforms.
Brief content material spreads sooner than longer movies as a result of it’s straightforward to devour and share. Keep in mind these Reels you share with your mates when scrolling by way of your Instagram feed? That’s the one. Research present that customers usually tend to end a 30-second clip than a 30-minute one.
Latest Wistia’s analysis on the State of Video Advertising and marketing 2025 exhibits that shorter movies have greater ER, just because folks watch them until the tip. Social media platforms additionally favor shorter content material of their advice feeds, which provides your efforts extra visibility.
As such, quick movies get on common 2.5 instances extra engagement than long-form movies.
So in the event you’re creating hour-long podcasts on YouTube, creating lengthy unboxing content material or prolonged tutorials, you’ve a clue of learn how to promote on TikTok and Reels, repurposing them as a number of quick clips may finish the battle and entice hundreds of recent viewers to your content material.
Can I Flip a Lengthy Video right into a Brief One with Enhancing?
You’ll be able to, however why would you? Repurposing an extended video as a brief clip may sound straightforward till you sit down and open a fancy video enhancing software program. Manually scrubbing by way of an hour-long podcast or workshop to search out highlights price sharing as a social media snippet takes a number of time. And even when the moments are discovered, it requires an excessive amount of time and a bunch of enhancing abilities to manually format them for various platforms.
Can I Simply Cross-Put up Movies on YouTube Shorts, TikTok, and Reels?
Nicely, technically, you may. Sharing the identical content material throughout a number of platforms may certainly seem to be a good suggestion when you haven’t any time or sources to crop them, however that’s not what a platform’s algorithm would love.
As we talked about above, quick movies are favorable on social media. In addition to, every platform has its personal solution to resolve in case your content material is price seeing by extra customers. For instance, TikTok’s algorithm ensures a video grabs consideration quick as a way to be proven to you, whereas Instagram is extra targeted on visuals. Evidently, every of the platforms has its personal standards to resolve which content material to push to a broader viewers, corresponding to watch time, ER, and relevance. In the event you simply put up the identical video all over the place with out adapting the content material, it may not result in the end result you’re searching for.
The way to Flip Lengthy Movies right into a Brief One Simpler & Faster?
There are fairly a number of methods to have your lengthy clip reduce into a number of TikToks, Reels, and Shorts.
AI Video Minimize
AI Video Minimize is likely one of the instruments that watches hours of footage for you and mechanically, neatly signifies the very best moments to show into a brief viral clip. Its AI algorithms analyse and reduce your lengthy video into a number of clips, relying on the way you need to see the ultimate outcome.
Let’s see the way it works:
1. Open the AI Video Minimize web site. It really works on desktop and cell.
2. Add an extended video you need to flip into a brief one, both drop a YouTube hyperlink or select an area file out of your gadget.
3. Select the Output sort (i.e., the format of the video you need to get because of this, corresponding to an advert, teaser, testimonial, and so forth.
4. Choose the variety of movies you need to crop out of a single authentic video. 5. Select the facet ratio based mostly in your goal social media platform.
6. Choose the language of your video, in order that AI Video Minimize can create correct captions (round 85% of social media customers watch quick movies with out sound).
7. Select the caption model and click on Submit.
At this level, AI Video Minimize will begin processing and trimming your video. As soon as it’s achieved, you may obtain the outcome and publish it on social media. In the event you’re not proud of the outcome, you may regenerate your movies or edit them within the text-based editor.
Tip: Copy the transcript to repurpose your video as a weblog put up and use the auto-generated description as a caption on your social media put up!
To edit the video, click on on the Edit button (see above) and head over to the Transcript or Captions tab, relying on what you need to edit. From there, you may take away simply the phrases that you just don’t need to see within the remaining video or take away phrases together with the video bits.
Merely posting clips isn’t sufficient; that is why presentation issues rather a lot. To maximise attain, you may leverage these quick tricks to be sure you get probably the most out of your clips:
1. Begin with a powerful hook within the first three seconds.
2. Add captions since many customers watch on mute.
3. Hold clips below a minute for platforms like TikTok and Reels.
4. Put up constantly to coach the algorithm to acknowledge your account as energetic.
Wrapping It All Up
Lengthy movies aren’t going anyplace, however quick movies complement your efforts and really show you how to promote longer content material you make, giving it an extended lifespan. So why let a terrific YouTube video sit untouched after publishing in the event you can repurpose it into bite-sized clips to advertise additional?
