Pinterest won’t all the time make the loudest noise within the social media world, however don’t underestimate it. The platform is quietly turning into a powerhouse for creators and types — and the numbers again it up.
Buffer’s evaluation of hundreds of thousands of channel connections from 2022 to 2024 exhibits Pinterest engagement jumped from 3.08% to five.26% and total utilization elevated by 113%. That’s severe progress you don’t wish to ignore.
The wonderful thing about Pinterest is that it really works extra like a visible search engine than a standard social platform. Individuals aren’t simply there to scroll; they’re actively trying to find new concepts, merchandise, and inspiration. One well-placed pin can hold driving site visitors for months, supplying you with long-term attain with out you having to be on-line 24/7.
Staying constant on Pinterest doesn’t must take over your complete calendar. With a Pinterest enterprise account and good scheduling — both in-app or with a software like Buffer — you possibly can hold your content material flowing, pin extra strategically, save time, and make the platform give you the results you want.
On this information, I’ll stroll you thru two easy methods to schedule your Pinterest posts so you possibly can pin for the win.
The right way to schedule a submit on Pinterest
With scheduled pins, you possibly can hold your Pinterest boards recent, participating, and dealing exhausting for you within the background, even in your busiest days.
You may schedule your pins on Pinterest in your net browser or on the Pinterest app. Learn on to see how precisely to do it.
Vital: There are two kinds of Pinterest accounts
Earlier than you begin scheduling pins, be sure you’ve upgraded your private Pinterest account to a enterprise account.
A Pinterest Enterprise account unlocks scheduling performance, analytics, the Developments software, and entry to the Enterprise and Creator Hubs.
Supply
The right way to schedule a pin on an online browser
- Log in to your Pinterest enterprise account.
- Click on Create Pin within the high left nook of your display screen.
- Choose a picture or video in your pin and fill within the related element, just like the pin’s title.
- Choose Publish at a later date and select the day and time you’d wish to publish.
- Verify the scheduled date and time.
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Professional tip: You may choose as much as 10 photographs. Every picture will create a brand new pin. To mix a number of photographs and movies in a single video pin, use the Pinterest app.
The right way to schedule a pin on a cell machine
- Open the Pinterest app in your machine and log in to your Pinterest enterprise account.
- Faucet the plus icon on the backside of your display screen and choose Pin.
- Choose a number of photographs or movies out of your machine or faucet the digicam icon to take a brand new photograph or video.
- Faucet Subsequent.
- Fill in some details about your pin.
- Scroll all the way down to Schedule and faucet the arrow.
- Select the date and time you’d wish to publish your pin.
- Faucet Carried out and Schedule.
- Evaluation the date and time you’ve got chosen and faucet Schedule to substantiate.
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Professional tip: If you choose multiple picture or video, they’re going to be stitched collectively right into a single video pin.
The right way to see scheduled posts on Pinterest
To see your scheduled pins, go to your profile and click on on Created. It could take a couple of minutes in your scheduled pins to look.
The right way to delete a scheduled pin
To delete pins you’ve got already scheduled, go to your profile. You may see your scheduled pins above all your printed pins. Click on or faucet the ellipsis icon on the backside of the pin you’d wish to delete, then choose Delete.
A number of limitations to concentrate on when scheduling on Pinterest
- You may schedule a pin as much as 30 days upfront.
- Whilst you can solely schedule one pin at a time, you possibly can have as much as 10 pins scheduled for the long run.
- As soon as a pin has been scheduled, you possibly can solely replace the publish date, title, board, description, and hyperlink. You may’t edit the picture or video content material of your pin.
The right way to schedule pins on Pinterest utilizing Buffer
Now, onto our third (and my favourite) technique of scheduling pins — utilizing Buffer. The great thing about scheduling a pin with Buffer is you could crosspost it to different platforms, too.
This implies you possibly can concurrently submit to Pinterest, Instagram, TikTok, Fb, or one of many different social media platforms supported by the social media administration software.
Right here’s the best way to schedule Pinterest posts in just some clicks utilizing Buffer:
- Head to your Buffer Channels space to attach your Pinterest profile.
- Click on the +New button on the high proper nook of your calendar or queue and select Put up.
- Choose the Pinterest channel you’d wish to schedule to by clicking on the avatar on the high of the composer.
- Create your submit by including your photograph or video, then select the Pinterest board you’d wish to share to and add a vacation spot hyperlink, pin title, and outline.
- Click on on the Share Now dropdown button, and select Schedule Put up to set a particular publish date and time.
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Professional tip: If you wish to cross-post this picture or video to your different social media channels, click on on the related avatars within the window.
Scheduling Pinterest content material on Buffer vs. Pinterest at a look
Function
Pinterest native
Buffer
Supported platforms
Pinterest solely
Pinterest PLUS different social media accounts: LinkedIn, Fb, Instagram, TikTok, Google Enterprise Profile, YouTube, Bluesky, Mastodon, Threads, X
Content material scheduling
Schedule Pinterest posts straight on the platform through net or cell
Bulk-schedule pins weeks or months upfront, rearrange queues anytime, and handle all social content material from one dashboard
Put up schedule restrict
No fastened day by day restrict printed, however designed for small-scale guide scheduling
25 posts per 24 hours (with verified e mail) or 5 posts per 24 hours (with out verification)
Drafts + content material concepts
No devoted characteristic for storing concepts — should add media manually every time
Sure — devoted concept board to save lots of and set up concepts, drafts, media & hyperlinks in Buffer’s Create Area
AI help
No AI options for natural posts
Sure — AI Assistant helps brainstorm new pins, rewrite descriptions, and generate captions
Content material repurposing
No, it’s a must to create every submit manually
Sure — repurpose content material throughout Pinterest and different platforms (flip a pin into an Instagram Reel or LinkedIn submit with one click on)
Handle a number of pinterest accounts
Restricted — one account at a time
Sure — handle a number of Pinterest profiles and boards in a single dashboard
Superior analytics
Fundamental metrics (impressions, saves, clicks)
Deeper insights: saves, impressions, repins, engagement charge, and analytics throughout all platforms
Entry to newest Pinterest options
Sure — full entry to all Pinterest-native instruments
Oblique — depends on Pinterest’s API, so some options might not seem instantly
Ease of use
Easy, straightforward for fast posts
Easy, distraction-free dashboard for all platforms in a single place
Content material group
Restricted
Set up campaigns, seasonal content material, or boards with tags, coloration codes, and labels
Evergreen + high-performing content material
Should manually repost
Simply reschedule top-performing or evergreen pins to maximise attain
Workforce collaboration
No
A number of customers can handle, assessment, and approve scheduled pins
Pricing
Free
Free plan + reasonably priced premium plans (beginning at $5/month)
Key takeaway:
- Pinterest native scheduling is finest in the event you solely submit often and need fast entry to the platform’s latest options.
- Buffer is right in the event you’re a small enterprise, creator, blogger, or social media supervisor who desires to remain constant, repurpose content material, and handle Pinterest alongside all of your different platforms in a single place.
5 fast ideas for good Pinterest scheduling
1. Confirm your web site
Claiming your web site on Pinterest unlocks further options (like seeing how usually your content material is shared) and makes it simpler for individuals to find extra of what you do. It additionally helps individuals know the place to search out extra data, since your Pinterest profile is linked to any pins with saved content material out of your web site.
2. Model your profile for discovery
Your profile is the very first thing individuals see, so make it rely.
Use a transparent photograph (your emblem or a pleasant headshot), add key phrases to your title and bio, and select a canopy picture that displays your model to set the stage earlier than your scheduled pins take the highlight.
[call out] If you wish to get extra followers on Pinterest, listed below are 20 sensible ideas you can begin utilizing at present.
3. Set up content material into Search engine optimisation-friendly boards
Naming your boards with searchable key phrases (“Fast and Wholesome Weeknight Dinners” vs. “Yum Yum Eats”) helps your scheduled pins present up in search. Preserve boards energetic by pinning usually — even in the event you’re scheduling in bulk, you’ll need every board to look alive and price a comply with.
4. Batch, repurpose, and schedule forward
The best posting frequency for Pinterest is a minimum of as soon as every week. However to realize followers sooner, you possibly can submit 15–25 pins a day. Which may sound like quite a bit, however the secret is working smarter, not tougher.
Savvy Pinterest creators batch-create pins, repurpose content material throughout platforms, and use scheduling instruments to unfold out posts. For instance, one recipe video can flip into nonetheless photographs, text-overlay pins, and even quick clips — supplying you with weeks’ price of content material from a single concept.
Professional tip: With the Buffer browser extension put in, you’ll additionally be capable of discover nice content material on Pinterest and queue up a brand new pin to share later.
5. Hook up with Instagram
Don’t assume you possibly can’t repost your Instagram content material or TikTok movies on Pinterest — you completely can. Pinterest has made this even simpler by auto-publishing to Instagram.
Whenever you join your Instagram and Pinterest accounts, any content material you submit on Instagram shall be mechanically posted as a pin in your Pinterest profile.
Pin it to win it
You don’t should be glued to Pinterest day by day to remain constant. Scheduling your pins might help you develop your presence and unlock your time — and Buffer makes it straightforward to do it multi functional place.
For those who’re able to make Pinterest really feel extra manageable, you can begin scheduling your pins with Buffer at present. With Buffer, you possibly can create and schedule pins forward of time, cross-post current content material throughout platforms, and monitor what’s working — multi functional place.
Meaning extra time for artistic work, and fewer stress about posting usually. Get began with a 14-day free trial.
Extra Pinterest advertising sources
FAQ on Pinterest schedulers
Can I schedule a submit on Pinterest?
Completely. When you have a Pinterest enterprise account, you possibly can schedule pins on Pinterest for as much as 30 days upfront. You too can use scheduling instruments like Buffer to schedule pins and cross-post to different platforms on the identical time.
Can I schedule photograph and video pins?
Sure, Pinterest enables you to schedule each photograph and video Pins with a enterprise account. You are able to do this straight in Pinterest, or you should utilize a scheduling software like Buffer.
How far upfront are you able to schedule Pinterest pins?
Pinterest enables you to schedule pins as much as 30 days forward. With Buffer, you possibly can plan and schedule pins weeks or months upfront.
How do I automate Pinterest posting?
Automating your Pinterest posts is straightforward with a scheduler. On Pinterest, you possibly can set a publish date when creating your pin. With Buffer, you possibly can join your Pinterest profile, schedule pins throughout a number of boards, and even cross-post to Instagram, Fb, TikTok, or LinkedIn—all from one dashboard.
What are the most effective hours to submit on Pinterest?
Pinterest is a bit totally different from different social platforms as a result of it’s a search engine at coronary heart. Attempt scheduling pins usually and monitoring your analytics to see when your viewers is most energetic.
What number of pins to submit on Pinterest per day?
It is dependent upon your objectives. For regular progress, intention for a minimum of a pin per day if that’s manageable for you. If you wish to speed up progress (and you’ve got the time), you possibly can submit as much as 15–25 pins per day.
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Professional tip: Batching content material and scheduling with Buffer retains your profile energetic with out burning you out.
What’s the lifespan of a pin on Pinterest?
In contrast to different social platforms, pins have severe endurance. One well-designed pin can drive site visitors and engagement for months, and even years. That’s why scheduling persistently and repurposing top-performing pins is such a sensible technique.
The place do I discover the most effective Pinterest analytics?
Pinterest provides built-in analytics with Pinterest enterprise accounts, the place you possibly can monitor impressions, saves, clicks, and viewers insights. For those who’re in search of deeper insights, Buffer offers you a fuller image by displaying not solely your Pinterest efficiency but additionally how your pins examine throughout all of your social platforms.
