I attempt to submit constantly on LinkedIn, however I confess that it’s not at all times high of my listing when deadlines are looming, my toddler’s saved me up at evening, and I merely can’t justify one more cup of espresso to maintain me going.
All of us have these days, which is why it’s so useful to batch your LinkedIn content material creation and schedule your LinkedIn posts forward of time.
In response to Buffer’s newest knowledge, LinkedIn is now the strongest platform for natural engagement, with a median price of 8%. This reveals us that success on the platform isn’t about going viral as soon as, however about constructing regular, predictable engagement over time.
So, when you have thought management to share (and I’m prepared to guess you do), staying constant by scheduling your posts on LinkedIn is a large alternative to succeed in extra individuals and construct a reputable status out within the skilled world.
On this information, I’ll stroll you thru two easy methods to schedule your LinkedIn posts in your firm web page and/or private profile.
LinkedIn firm web page vs. private LinkedIn profile
What’s the distinction between a private web page and an organization web page on LinkedIn? Your private profile is all about you: your abilities, expertise, and voice. It’s the place you join, construct relationships, and share thought management in a extra private, genuine manner.
A firm web page represents your corporation. It’s the place you showcase your model, submit updates, and construct credibility at an organizational stage.
Which sort of LinkedIn profile do you have to use?
Should you run a enterprise and have the time and capability to dedicate to an organization web page and your private profile, you’d ideally do each.
If not, I like to recommend beginning along with your private profile — individuals join with individuals first. Then, help your efforts with an organization web page to determine your model and provides your viewers a spot to study extra about your corporation. In fact, this relies on your content material technique and objectives. In my case, as a sole proprietor, I’m the enterprise, so I solely have a private profile.
schedule a submit on LinkedIn
You’ll be able to schedule posts on LinkedIn utilizing the built-in scheduling function on each desktop and cellular gadgets. The steps to schedule a submit natively on LinkedIn are the identical for a private profile and an organization web page.
- Begin a submit as you usually would from the LinkedIn homepage.
- As an alternative of hitting Put up, click on on the little clock icon.
- You’ll be taken to a pop-up window the place you’ll be able to set the date and time you’d like your submit to go stay.
- Hit Subsequent, then the Schedule button.
Easy, proper? Simply be aware that there are a number of limitations to concentrate on:
- Should you’re Sort-A about planning your content material prematurely (and half superhero), you is likely to be upset to study you could solely use LinkedIn’s built-in scheduling software to publish posts as much as three months prematurely.
- If you wish to submit several types of content material, it’s worthwhile to remember you could’t natively schedule posts for LinkedIn teams, occasions, jobs, or companies.
The place do I see my scheduled LinkedIn posts?
In my view, discovering scheduled posts on LinkedIn isn’t tremendous intuitive, and I keep in mind having to Google how one can do it some time again. (Possibly you probably did, and that’s the way you landed right here. Hello! 👋)
Right here’s how one can go about it:
- Begin a submit.
- Click on on the little clock icon to go to the scheduled posts part.
- Click on on View all scheduled posts → to see what you’ve received within the pipeline.
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Professional tip: This part can also be the place you’ll be able to reschedule, delete, or edit scheduled posts. Click on the three little dots on the highest left to see the choices.
schedule LinkedIn posts utilizing Buffer as a scheduling software
Buffer was constructed to make social media administration a breeze, and it reveals. Right here’s how one can schedule LinkedIn posts in just some clicks utilizing Buffer as your social media administration software:
- Head to your Buffer Channels space to attach your LinkedIn Web page or profile (or each).
- As soon as your LinkedIn channel is linked, you’ll be able to go forward and click on the blue + New button on the highest proper of your Buffer dashboard.
- Create your submit and choose the channels you’d wish to publish to.
- Click on the down arrow subsequent to Add to Queue, and select the Schedule Put up choice.
- You’ll then have the ability to select a scheduled date and time on your submit to be printed. It’s going to publish robotically on the scheduled time.
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Professional tip: Use Buffer’s AI Assistant in case you want some assist creating or sprucing your submit. Embody key factors, your audience, and your required end result in your immediate.
What sort of posts can I schedule on LinkedIn?
Like native LinkedIn scheduling, you’ll be able to schedule LinkedIn posts in these codecs: text-only, picture, GIF, PDF carousel, video, and hyperlink previews.
How do I point out different LinkedIn Pages and profiles?
To say a LinkedIn Web page, copy and paste the LinkedIn URL for that Web page into the composer (e.g., to say Buffer, you’d copy and paste our LinkedIn URL that appears like this: https://www.linkedin.com/firm/bufferapp/.
To say a LinkedIn profile, you’ll be able to kind the @ image and seek for a profile* to tag. You’ll be able to study extra about LinkedIn tagging right here.
Scheduling LinkedIn posts on Buffer vs. LinkedIn at a look
Function
LinkedIn Native
Buffer
Supported Platforms
LinkedIn solely
LinkedIn and different social media accounts: Fb, Instagram, TikTok, Pinterest, Google Enterprise Profile, YouTube, Bluesky, Mastodon, Threads
Content material Scheduling
Sure — primary scheduling for posts in your profile or LinkedIn firm web page
Sure — superior scheduling with queue administration, optimum timing strategies, and calendar view
Put up Schedule Restrict
Restricted — can schedule posts as much as 3 months prematurely, one submit at a time
No exhausting restrict — Free plan permits 10 posts per channel, paid plans enable extra
First Remark Scheduling
No — should add manually after publishing
Sure — robotically schedule a primary remark (nice for including hyperlinks)
Drafts & Content material Concepts
No — no built-in drafts library
Sure — devoted concept board to avoid wasting and manage concepts, drafts, media & hyperlinks
AI Help
Sure — for LinkedIn Premium subscribers
Sure — AI Assistant generates concepts, rewrites, and suggests captions
Content material Repurposing
No, it’s important to create every submit manually
Sure — simply repurpose content material for various channels from one composer with just some clicks
Entry a Library of Templates
No
Sure — ready-to-use templates to encourage or pace up content material creation
Handle A number of LinkedIn Accounts
No — should log in/out to modify profiles or LinkedIn pages
Sure — handle a number of LinkedIn profiles and firm pages in a single dashboard
Superior Analytics
Primary — impressions, reactions, feedback, clicks
Detailed analytics, efficiency reviews, and insights throughout platforms
Entry to Newest LinkedIn Options
Sure — full entry to all LinkedIn-native instruments (polls, occasions, newsletters, articles)
Oblique — relies on LinkedIn API, some native options will not be out there by means of Buffer
Ease of Use
Easy, simple for fast posts
Easy, distraction-free dashboard for all platforms in a single place
Pricing
Free
Free plan + reasonably priced premium plans (beginning at $5/month)
Key takeaway:
- Buffer is good for anybody managing extra than simply LinkedIn who wants superior scheduling, first feedback, AI assist, or detailed reporting.
- LinkedIn native scheduling works nicely in case you solely submit often on LinkedIn and wish primary scheduling instruments totally free.
Right here’s why it’s a wise transfer to discover ways to schedule LinkedIn posts
- Attain extra individuals: Put up when your viewers is most lively to get extra eyes in your content material and enhance engagement.
- Develop sooner: Pages that submit weekly see 5.6x extra follower development. For pages and people, exhibiting up frequently indicators relevance to each your viewers and the LinkedIn algorithm.
- Save time and stress: Plan your LinkedIn posts forward so that you’re not scrambling to provide you with one thing final minute.
- Work smarter: Batch-create posts to maintain exhibiting up and sustaining knowledgeable presence, with out slicing into your private time.
- Keep on-brand: Align your LinkedIn posts along with your greater objectives so you have got extra management over the way you present up on-line.
And… scheduling on LinkedIn works
I’ve been collaborating in Buffer’s Creator Camp, which began on 16 June. I scheduled my posts prematurely in order that I might be extra constant, which resulted in 20% extra impressions and 28% extra engagements than the earlier 28-day interval.
Fast ideas for scheduling LinkedIn posts
Keep recent: attempt new codecs
LinkedIn isn’t only for text-heavy posts and humblebrags anymore. Video posts are having a second, and we have to embrace them (that is me giving myself a pep speak).
Should you’re a bit hesitant like me, don’t fear, you don’t have to face in entrance of your digicam and ship a TED Discuss. Strive a easy voiceover, a fast behind-the-scenes clip, or slightly day-in-the-life montage. Even a peek at your chaotic desk may be oddly attention-grabbing (and relatable).
I cherished this concept from my artistic colleague, Kirsti Lang (bonus productiveness hack too):
Be related; be you
Folks come to LinkedIn to study one thing new or get impressed — and the algorithm is aware of it. LinkedIn posts which might be useful, insightful, or simply genuinely helpful are likely to do higher. Share what , preserve it genuine, and also you’ll keep in good standing with each your viewers and the feed gods.
For instance, this submit of mine did fairly nicely as a result of I believe it hit a nerve (and hopefully helped) my fellow freelancers:
Discover a system that works for you
Consistency beats perfection. Should you’re at all times forgetting to submit (we’ve been there), a scheduling software like Buffer is your finest buddy. You’ll be able to plan your posts once you’re feeling artistic and allow them to exit when you’re filming your self in max productiveness mode à la Kirsti.
Don’t burn your self out
If posting 5 occasions every week makes you dread LinkedIn, you received’t keep it up. Decide a tempo you’ll be able to truly sustain with. As soon as every week is healthier than burning out and ghosting your viewers for months.
Regulate what’s working
Not each submit shall be a success, and that’s tremendous. However take a peek at your LinkedIn stats (or Buffer’s analytics) to see what’s touchdown nicely. Tweak, check, repeat.
Professional tip: Buffer just lately launched LinkedIn Profile Analytics, permitting you to trace impressions, engagement, video views, and extra.
Time it proper
LinkedIn loves a weekday scroll. Usually, 7 a.m. to 4 p.m. is prime time to submit on LinkedIn, with a candy spot round 10–11 a.m. on Tuesdays and Thursdays.
However don’t sweat the precise minute. Goal for when your viewers is more likely to be on-line and in work mode, not doomscrolling at midnight.
Get scheduling
LinkedIn is a platform of generosity the place you get to have interaction with others’ work, help colleagues and connections, and share data to develop your community and presence.
Nonetheless, constantly sharing and exhibiting up on LinkedIn doesn’t need to imply posting in a rush between conferences or scratching your head for one thing insightful on the final minute.
With slightly planning and strong instruments, you’ll be able to batch your content material, schedule posts for when your viewers is most lively, and focus your power on creating LinkedIn posts that encourage, educate, and entertain.
Should you’re able to make LinkedIn really feel slightly simpler, you can begin scheduling your posts with Buffer right now. It’s free to get began, and one of the simplest ways to construct momentum and belief over time. It’s working for me, and I encourage you to provide it a shot. Get began with a 14-day free trial, join your LinkedIn channel, and begin scheduling instantly.
Extra LinkedIn assets
FAQ on scheduling LinkedIn posts
Is there a option to schedule a LinkedIn submit?
Sure, you’ll be able to schedule posts immediately on LinkedIn or use third-party instruments like Buffer to plan and publish posts forward of time (plus handle all of your different channels in a single place).
Can I schedule LinkedIn posts totally free?
Positive can. LinkedIn’s native scheduler is free to make use of. With Buffer’s Free plan, it’s also possible to schedule as much as 10 LinkedIn posts at a time.
Why will not LinkedIn let me schedule posts?
Should you’re not seeing the scheduling choice, it is likely to be since you’re making an attempt to schedule submit sorts that LinkedIn scheduling doesn’t help, equivalent to posts for LinkedIn teams, occasions, jobs, or companies.
Do scheduled posts on LinkedIn get much less engagement?
There’s no proof that scheduling LinkedIn posts hurts your attain or engagement. Good content material is nice content material — whether or not you submit it now or later. Simply deal with creating one thing priceless on your viewers.
Is there a ‘schedule ship’ choice on LinkedIn?
Type of; LinkedIn’s native software allows you to decide a date and time to publish content material on your LinkedIn followers later. With Buffer, you’ll be able to schedule, queue, and handle posts for LinkedIn and your different socials too.
How do I edit scheduled LinkedIn posts?
It’s simple to edit scheduled posts. Should you scheduled your submit with LinkedIn’s native software, simply discover the submit in your LinkedIn draft or scheduled listing and click on Edit. Should you used Buffer, head to your Queue, click on on the submit you wish to tweak, make your adjustments, and hit Save.
