How to Maximize Video Content Engagement on LinkedIn [Infographic]

Video is flourishing on LinkedIn. Video watch time rose 36% year-over-year in 2024, with short-form video creation rising at twice the speed of different put up codecs, whereas video posts are shared 20x greater than another content material sort within the app.

If you happen to’re not using video inside your LinkedIn advertising strategy, you then’re not maximizing your alternatives, and with so many video creation choices now out there, together with generative AI video (this isn’t an endorsement of AI video, only a word), it ought to, as a minimum, be in your radar if you happen to’re critically trying to enhance your LinkedIn standing.

And the following tips may additionally assist.

LinkedIn not too long ago shared an outline key video creation suggestions, based mostly on platform engagement traits, which might assist to information your video content material strategy.

Some worthwhile notes, price retaining useful in your course of.