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    Home»Ideas»How One Founder’s Lowest Point Launched a Wellness Brand
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    How One Founder’s Lowest Point Launched a Wellness Brand

    spicycreatortips_18q76aBy spicycreatortips_18q76aJuly 3, 2025No Comments5 Mins Read
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    How One Founder's Lowest Point Launched a Wellness Brand
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    Opinions expressed by Entrepreneur contributors are their very own.

    Chris Mirabile used to put on burnout like a badge of honor. He drank exhausting, labored loopy hours, and typically slept underneath his desk.

    “I might sleep on the workplace, get up, and work all day. It was a really unhealthy way of life,” he says.

    However Mirabile acquired a harsh wake-up name when his startup failed. That very same yr, Hurricane Sandy destroyed his condo, and thieves robbed him blind.

    The sudden stroke of unhealthy fortune hit him exhausting. “I used to be depressed for a couple of yr,” he says.

    However as an alternative of trying out, Mirabile checked in to his well being. He started meditating, reevaluating his way of life, and researching how the physique ages. What he realized grew to become the inspiration for NOVOS, a longevity-focused complement startup that is now backed by researchers from Harvard, MIT, and past.

    You may hear the entire story within the newest episode of One Day with Jon Bier. Mirabile breaks down his journey from burnout to bio-age breakthrough and presents tips about what individuals can do to dwell longer.

    Sleep adjustments all the things

    Overlook cryo, crimson mild, and nootropics—in case your sleep is rubbish, none of it issues. In line with Mirabile, higher sleep improves practically each marker of well being: blood sugar regulation, stress response, willpower, temper, and restoration.

    Mirabile goals for 9 hours of sleep an evening and treats it like a non-negotiable. “Every thing else begins to fall in line if you repair your sleep,” he says.

    Associated: You Would possibly Be Sabotaging Your Sleep (And Your Work) With out Realizing It

    Simplicity beats the biohacks

    Mirabile is skeptical of the extra Instagramable aspect of the longevity motion. He isn’t fascinated with monitoring each metric or micromanaging each breath. As a substitute, he swears by a couple of easy habits, together with:

    • Mediterranean-style consuming
    • Brief fasting home windows to imitate feast/famine cycles
    • Staying hydrated—with electrolytes, not simply water

    “About 90% of longevity is free,” he says. “You simply want the self-discipline to do it.”

    Pleasure is the metric that the majority issues

    Mirabile is not fascinated with mimicking the rigidity of individuals like Bryan Johnson. In truth, he says that method misses the purpose totally.

    “What is the level of extending lifespan for those who’re eliminating all the things that brings pleasure?” he says. “Sleeping alone, skipping meals with associates, chasing a metric at the price of your relationships — that is not dwelling longer, that is dwelling much less.”

    He’ll nonetheless have wine on a household journey or get together till dawn with associates, simply with out alcohol. He says he is realized to “let unfastened with no need a chemical to do it.”

    Associated: I Turned My Ardour Right into a Multi-Million Greenback Enterprise — These 4 Hacks Helped Hold My Pleasure Alive

    Motion is drugs

    You do not want a private coach or a flowery health tracker. Simply 21 minutes of average cardio a day could make an enormous distinction, says Mirabile — particularly if it will get you into “zone 2,” the guts charge vary the place fats burning and endurance enhancements occur.

    “Strolling briskly on an incline or rucking with a backpack is sufficient,” he says. “You must be capable of discuss, however barely.”

    In line with Mirabile, constant day by day motion improves metabolic well being, psychological readability, and cardiovascular resilience.

    A complement designed to decelerate getting older

    Mirabile got down to sluggish the tempo of organic getting older by concentrating on its 12 root causes. However he additionally knew individuals would not keep on it except they felt a distinction.

    The NOVOS core method was designed to supply short-term advantages, akin to higher sleep, improved vitality, and more healthy pores and skin, alongside the longer-term objective of extending lifespan.

    “Most dietary supplements, individuals attempt for a month and neglect,” he says. “This one’s constructed to indicate you it is working.”

    Mirabile is not attempting to cheat demise. He is aiming for extra good years. His organic age, measured by way of epigenetic testing, clocks in additional than a decade youthful than his precise age. “I am 40, however biologically I am in my late twenties,” he says. “Meaning a decrease threat for issues like coronary heart illness or Alzheimer’s — and extra years doing what I really like.”

    Associated: This Former Tech Govt Was Able to Retire. Then an Obscure Molecule Gave Him a New Mission.

    Chris Mirabile used to put on burnout like a badge of honor. He drank exhausting, labored loopy hours, and typically slept underneath his desk.

    “I might sleep on the workplace, get up, and work all day. It was a really unhealthy way of life,” he says.

    However Mirabile acquired a harsh wake-up name when his startup failed. That very same yr, Hurricane Sandy destroyed his condo, and thieves robbed him blind.

    The remainder of this text is locked.

    Be part of Entrepreneur+ as we speak for entry.

    Brand Founders Launched Lowest Point Wellness
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