Spend 5 minutes on the “find out how to develop” aspect of TikTok, and also you’ll rapidly study one factor: for those who’re not posting a number of instances a day, you’re doing it improper. Or so the algorithm consultants say.
As a fledgling TikTok creator, I’ve at all times been a bit sceptical of this recommendation. I managed to construct a small viewers inside a couple of 12 months by posting a few instances a month, somewhat than each day.
However… would I’ve been capable of get extra views on TikTok if I had?
I put the query to Buffer’s information scientist, Julian Winternheimer. And since he by no means does something by halves, Julian analyzed an enormous dataset to seek out the reply: 11.4 million TikTok posts from over 150,000 accounts.
We (by we, I imply Julian) went full science on this 2025 TikTok Research: working fixed-effects regressions and Z-score analyses to regulate for account dimension and efficiency variations.
The objective: To grasp how posting frequency impacts your odds of success on TikTok.
In case you’ve ever questioned how usually you actually must submit to develop on TikTok, that is for you.
Spoiler: The “submit 3 instances a day” crowd isn’t completely improper… however the information tells a way more nuanced story.
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In case you’re eager to dig into the information otherwise you need some receipts for the suggestions we’re making beneath, scroll all the way down to the part The examine: How posting frequency impacts views on TikTok.
How usually must you submit on TikTok?
The quick reply: Goal for two to five posts per week. Our information reveals that going from posting simply as soon as to 2 to five instances per week on TikTok can supply probably the most significant elevate in views.
Nonetheless, posting extra does imply extra views — although not fairly as many extra as that first leap.
Julian’s analyses persistently confirmed that posting extra usually means extra views per submit. He discovered that TikTokers who go from posting as soon as per week to:
- 2 to five instances → stand up to 17% extra views per submit
- 6 to 10 instances → stand up to 29% extra views per submit
- 11+ posts → stand up to 34% extra views per submit
Sure, 11+ posts per week is lots — and technically offers you probably the most important common elevate. However right here’s the very best bit (for those who’re a creator with a day job like me):
The largest leap occurs once you go from 1 → 2 to five posts per week.
In different phrases, you’ll get probably the most reward to your efforts for those who up your cadence from 1 to between 2 and 5 posts each week.
In fact, as a result of TikTok is difficult, this doesn’t imply you’ll routinely begin seeing an uptick in views, even for those who leap to that 11+ posts per week cadence.
It’s because the rise in views doesn’t come from a gentle rise in efficiency per submit however somewhat from the elevated possibilities of breakout success. Actually, the median views per submit keep fairly flat irrespective of how a lot you submit. (Extra on this beneath).
The rationale: Our evaluation confirmed that the extra you submit, the larger your possibilities of going viral with a single submit.
Let’s unpack that.
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How posting frequency impacts views on TikTok — the examine
Posting extra means extra views per submit.
(I’m about to share some fairly spectacular numbers, however there’s plenty of nuance right here, so do learn the subsequent couple of sections and never simply this one!)
In comparison with simply posting as soon as per week, TikTokers who submit:
- 2 to five instances → 17% extra views per submit
- 6 to 10 instances → 29% extra views per submit
- 11+ posts → 34% extra views per submit
Julian uncovered this with a fixed-effects regression mannequin, which compares every account to itself over time. (That means it isolates the impact of frequency by eradicating account-level variations like follower rely, area of interest, or model energy.)
The best elevate is transferring to 2 to five posts per week
Right here’s a few of that nuance: the returns are diminishing.
In different phrases, you’ll get the very best bang to your buck once you go from 1 submit per week to 2 to five.
So sure, posting 11+ instances per week brings the largest elevate. However the best achieve per additional submit is within the 2 to five per week vary.
In case you’ve learn our research on how usually to submit on Instagram and LinkedIn, you’ll know that is true of these platforms, too.
Fairly convincing, proper? Merely trying on the information above, we may moderately conclude that TikTok appears to ‘reward’ customers for posting extra.
Effectively, that’s not precisely the case (buckle up, my buddy).
Extra posts imply extra possibilities to go viral
In a few of Julian’s preliminary analyses, common views per submit remained comparatively regular, irrespective of how often customers submit. Equally, the median views per submit truly fall a bit at greater cadences.
So, er — what the heck is occurring?
“This suggests that the distribution of views per submit turns into extra skewed at greater posting frequency, even when the everyday submit doesn’t essentially carry out higher,” Julian explains.
In different phrases: TikTok views are closely skewed. Most posts get modest numbers, and some go viral. So, trying on the imply or median views alone can miss what’s occurring on the high finish.
To higher perceive this, Julian sorted the view counts from lowest to highest and turned his magnifying glass on the highest 10% of posts (aka the ninetieth percentile or p90)
This helps reply: “How a lot better are the very best posts doing when individuals submit extra usually?”
Weekly Posts
Median Views
ninetieth Percentile Views
Viral Potential (p90/median ratio)
1 Put up
489
3,722
7.6x
2–5 Posts
506
6,983
13.8x
6–10 Posts
487
10,092
20.7x
11+ Posts
459
14,401
31.4x
Regardless that the median views per submit keep round ~500, the high 10% of posts carry out considerably higher at greater cadences.
Maintain up: what about smaller accounts?
These p90 views per submit numbers are spectacular — and one thing you may not be used to seeing in case you have a brand new or smaller account (🙋♀️). Does that imply rising your posting frequency will solely assist when you will have a bigger account?
Under no circumstances! Julian’s regression fashions managed for that — and located that the relative positive aspects maintain true throughout all account sizes.
And bear in mind, that 90% percentile was per submit, not account. TikTok content material efficiency shouldn’t be as follower-dependent as a platform like Instagram. Even new creators can have viral posts.
Whether or not you will have 500 followers or 50,000, rising your posting cadence might help improve your possibilities of virality.
I actually like this analogy: Posting extra often doesn’t essentially increase the ground, however it does increase the ceiling.
Put up smarter, not simply extra
As at all times, keep in mind that amount is impactful, however high quality will at all times be an important think about social media success.
So as an alternative of stressing about each day uploads, concentrate on exhibiting up persistently and making content material you’re pleased with. As our information reveals, even rising your output from one submit to a few posts per week can transfer the needle.
Julian summed it up finest: “Posting extra helps — however principally as a result of it will increase your possibilities of getting fortunate. TikTok is heavy-tailed. You solely want one submit to pop off. Posting extra simply will increase your odds.”
