If you wish to know what folks will probably be speaking about on LinkedIn, TikTok, or Instagram, look to what’s trending on Reddit. Day-after-day, tens of millions of individuals flip to the Reddosphere to share unfiltered opinions, ask friends and professionals for recommendation, and seek for new merchandise and options that’ll remedy their most urgent issues.
And now, a partnership with Google has made Reddit much more influential. Posts and feedback from the platform assist inform AI Overviews and are an everyday function on search outcomes pages.
On this information, we’ll present you how you can filter this firehose of real-time, radically clear perception to seek out the Reddit tendencies related to you and your viewers.
We’ve additionally requested skilled Content material Advertising Strategist Reggie Powell of The Outcomes Part and Abbie Temper, the Advertising Director of Velocity Advisory Group, for his or her greatest tips about mining Reddit for the subsequent huge thought.
Key Takeaways
- Reddit tendencies are early alerts of what’s subsequent. They’re rising matters, conversations, or cultural shifts gaining traction throughout subreddits.
- Reddit tendencies mirror actual opinions, not algorithms. Due to upvotes, downvotes, and neighborhood moderation, tendencies present what folks genuinely care about.
- You’ll be able to monitor Reddit tendencies strategically. Whether or not it’s by way of r/fashionable, area of interest subreddits, the Discover tab, or instruments like Talkwalker and Reddit Professional Traits, entrepreneurs can filter the noise to seek out the conversations that really matter for his or her viewers and campaigns.
- High tendencies reveal larger cultural patterns. From AI-generated content material to de-influencing, local weather nervousness, and private branding, Reddit conversations give entrepreneurs a peek at rising concepts, attitudes, and behaviors.
What are Reddit tendencies and why do they matter?
Reddit tendencies are rising matters, conversations, or cultural shifts that acquire speedy consideration and engagement throughout Reddit communities. They usually function early indicators of what’s prone to unfold to different platforms — like TikTok or X — and audiences.
These tendencies can actually transfer whole monetary markets. In 2021, a bunch of traders on the subreddit r/wallstreetbets initiated a motion to spice up GameStop’s inventory value. The thought went viral, spreading to different social media platforms. Hundreds of individuals purchased the inventory, driving its value up by 1,700% in a matter of days.
Supply: CNBC
For Reginald Powell, the platform is his first cease to know his viewers. “Reddit has develop into my go-to supply for studying about tendencies due to the accountability and neighborhood policing that’s unmatched by every other platform,” he mentioned.
“This helps me higher assess whether or not the juice is definitely worth the squeeze when serving to purchasers make social media advertising investments, as I can gauge what folks really imagine and the way the neighborhood is reacting.”
Why are trending matters on Reddit so influential?
First off, Reddit has an enormous and various viewers that’s nonetheless rising rapidly. The platform has round 108 million each day energetic customers. That’s roughly doubled in simply the previous few years.
Supply: Statista
Second, Reddit is full of extremely energetic, area of interest communities (referred to as subreddits) that passionately talk about their favourite matters.
Take r/magnificence, for instance. There are over 1.8 million folks in that group asking questions and sharing concepts. A single put up on the lookout for recommendation can pull a whole lot of votes and feedback.
Supply: Frostyarn on Reddit
And third, Reddit has a singular voting system that places high quality management within the palms of its customers, not an algorithm. On Reddit, a remark can rapidly be upvoted into virality or downvoted into oblivion.
Why ought to manufacturers and entrepreneurs care about Reddit tendencies?
Reddit’s affect on consumers is highly effective. The platform reveals up in 97.5% of Google Search product evaluate queries. And 42% of social media customers say they belief suggestions discovered on Reddit extra priceless than every other type of suggestion.
Plus, the entire genuine, unfiltered conversations occurring on Reddit proper now are a deep properly of selling intel delivered instantly from the audiences you want to join with.
Listed here are a couple of benefits you will get whenever you mine Reddit for insights:
- Spot rising tendencies: When the professionals in your goal market begin utilizing a brand new method, you’ll know earlier than most and may develop into a trusted information in instructing others.
- Observe cultural shifts: Is crowd sentiment veering away from a pop-culture icon? Realize it earlier than mentioning them in your subsequent Instagram Reel.
- Acquire competitor intel: What do folks love and hate about your rivals? Redditors will inform all.
- Perceive shopper sentiment: Redditors give their opinions of product options with out the veneer discovered on a model’s web sites. This suggestions can information all the pieces from product positioning to new product improvement.
Supply: RondaoDuckFish on Reddit
“Reddit is a free-for-all however in one of the best ways,” Abbie Temper defined. “Individuals are actual and reply questions honestly. There are, for certain, some darkish corners of Reddit, however it may be actually helpful for gaining extra perception into your viewers and the issues they’re making an attempt to unravel.”
The place to seek out Reddit tendencies (and how you can monitor them successfully)?
With so many individuals speaking about so many issues in so many subreddits, amassing helpful insights from Reddit can rapidly overwhelm.
The trick is understanding the place to go to filter out the noise and get proper to the great things you should use in your subsequent social media marketing campaign. Listed here are a number of the greatest locations to begin.
r/fashionable and the Reddit Discover tab
The primary place I’d peruse to get a really feel for what’s trending on Reddit is r/fashionable. Because the title suggests, it’s a feed stuffed with content material that’s getting a ton of upvotes and engagement from throughout the Reddit-sphere.
To take a peek at what’s popping, faucet the “Standard” tab in your Reddit entrance web page.
Supply: Reddit r/fashionable
r/fashionable provides you a great “huge image” view of the forms of content material which can be gaining steam. r/TrendingReddits has the same vibe.
Now, we additionally need to discover tendencies in particular niches. For that, head to the Discover tab (situated beneath the Standard tab).
Right here you’ll get a set of fashionable communities organized by subject, location, and so forth.
Supply: Reddit Discover tab
Since Reddit’s algorithm is extremely influenced by consumer votes, the recent matters and communities that pop up in your search are there as a result of the viewers needs them to be.
Subreddits tied to your trade or viewers
Right here’s the place Reddit actually shines for viewers and pattern analysis. It’s like one large, well-organized, simply searchable database of focus teams. And all of these conversations are gasoline on your content material advertising methods.
Are you an accountant, tax skilled, or monetary advisor? Head on over to r/PersonalFinance to be taught what vexes your audience (and switch these issues into useful social media posts).
Supply: Illustrious_Bug_2355 on Reddit
When you begin digging, you’ll discover all kinds of super-niche communities. Simply within the magnificence trade, there’s r/SkinCareAddiction, r/BeautyDiagrams, r/MakeupRehab, and dozens of others. Pop in, see what folks say a few product, method, or pattern, and switch it into your subsequent social marketing campaign.
Reddit’s content material filter
Reddit is aware of its customers (and entrepreneurs!) need to know what the subsequent huge pattern is. So it has built-in filters that assist you discover them.
Begin at r/all (mainly the entrance web page of Reddit). Faucet the dropdown menu on the high, and decide a filter like “Sizzling,” “New,” or “Rising.”
Supply: r/all on Reddit
- Sizzling reveals fashionable, current posts.
- High reveals high posts with the best upvote rely (minus downvotes).
- Rising highlights newer posts which can be beginning to get some optimistic buzz.
Third-party instruments for Reddit pattern monitoring
Monitoring new tendencies on Reddit is…rather a lot! Fortunately, there are instruments like Talkwalker by Hootsuite that may accumulate, analyze, and visualize what’s occurring on the earth of subreddits for you.
Talkwalker has an API reference to Reddit, which means it might scour the platform for mentions of your model, merchandise, or related matters to floor tendencies at scale.
Let’s say you’re employed for Ford and need to know what and the way Redditors are speaking about your model. Filter a seek for your model on Reddit within the Listening tab, and also you’ll see these charts:
Take a look at that! There was a peak in model mentions and sentiment at the start of August.
Now, check out the highest themes resulting in these optimistic vibes in your dashboard.
And bam! You might have an inventory of matters you possibly can dig into deeper for social content material to experience the wave of fine feels.
How can manufacturers and entrepreneurs use Reddit tendencies in 2025?
So, what are you able to do with all this newfound Reddit data? With just a little creativity, you should use it to supercharge your content material calendar, discover market gaps on your merchandise, hold tabs in your rivals, and an entire lot extra!
Discover new content material angles and marketing campaign concepts
Reddit is like your content material crystal ball, telling you what’s about to be fashionable on different social media platforms. Use it to fill your calendar with new angles and concepts, or inform your Reddit adverts, so that you’re all the time one step forward of the curve.
See a brand new meme in r/grilling? Put up it to your cooking Instagram Reels. Discover a pattern in folks asking a few new 5k coaching method? There’s your subsequent sequence of chiropractor TikToks.
Supply: Skylove64 on Reddit
“I exploit Reddit tendencies to determine questions that our audience is asking and themes of their conversations,” Temper mentioned. “I’ve then used these to drive content material on each the web site and social media, together with FAQs, quizzes, attention-grabbing social media posts, and so forth.”
Hear for product suggestions and unmet wants
This one can instantly affect what you are promoting’s backside line. Individuals go to Reddit to seek out options to issues. Many occasions, there isn’t a great one. That’s the place you be taught {that a} new product, function, or service could have an immediate inhabitants of keen consumers.
Supply: Practical_Action_438
A variation on this theme is to take heed to what Redditors say instantly about your product. What do they love and what do they suppose is lacking? It’s a free focus group simply ready for you.
Competitor evaluation
Flipping the script on the final use case, Reddit can inform you what folks take into consideration your rivals. Not solely is that this a possibility to seek out gaps in service, it’s additionally an incredible method to fortify your differentiation and messaging.
Say you market a model of cellphones, and one other maker simply dropped their latest model. You need to know what early customers suppose, so you possibly can spotlight what your fashions do higher. Redditors will inform you.
Supply: amsvibe on Reddit
Spot potential crises or popularity points early
Bear in mind our Ford instance? In that occasion, we noticed a small spike of optimistic sentiment. However what if it was the opposite manner ‘spherical and the Reddit pattern was a swift swap to extremely destructive mentions of our model?
Nicely, if we’re monitoring these mentions by way of Reddit or Talkwalker, we’d unravel it earlier than it turned a full-blown social media disaster.
The way to monitor and analyze Reddit tendencies over time
Among the best features of Reddit tendencies is what number of methods you possibly can simply monitor them from a number of totally different angles. From organising key phrase alerts to protecting tabs on the precise influencers, we’ll have a look at how you can have your thumb on the heartbeat of your Reddit viewers.
Use key phrase alerts and subject monitoring
Reddit just lately launched Reddit Professional Traits — a free software for organizations and companies to remain on high of essential exercise within the platform.
When you join Reddit Professional, navigate to the Traits dashboard and add related key phrases, equivalent to what you are promoting title and associated matters. You’ll see a graph that reveals how your key phrases are trending.
Scroll down the dashboard to see high key phrases, conversations, and communities mentioning your goal phrases.
Talkwalker provides you comparable data and an entire lot extra. Along with your vital key phrases loaded, you’ll see issues like adjustments in engagement over time and when chatter peaks all through the week.
Even higher, you possibly can arrange alerts in Talkwalker for an important model phrases, so that you by no means miss a point out.
Bonus!!!
Take motion on buyer insights and drive affect on your group with our full information to social listening utilizing Hootsuite x Talkwalker.
Ask AI for assist
Temper shared an attention-grabbing methodology for rapidly curating Reddit tendencies at scale. She enters this immediate in ChatGPT:
“What are the questions [target demographic] are asking probably the most often about [topic/service/pain point]? Search for them on social websites, boards, Reddit, Quora, and different locations the place [target demographic] ask questions. Discover as many as attainable. Then, categorize them and rank-stack them by frequency.”
After which she follows it up with this:
“Format the report with a desk on the high summarizing your findings. Then, make every class a heading to be adopted by a fast abstract of what you discovered for that class and a few dozen bullets of direct quotes you discovered that characterize that class.”
That leaves her with a neatly organized record of buyer questions and quotes she will use as content material matters or social media themes.
Observe key subreddits and influential Reddit customers
To get probably the most out of Reddit tendencies, you’ll have to construct a watchlist of probably the most influential customers and subreddits.
Right here’s a fast workflow to get began:
- Seek for subreddits by subject: Kind some matters into the question bar (and even search “Greatest subreddits for [topic]”) to see what comes up.
- Search for energetic communities: Decide subreddits with a big viewers, plenty of current posts, and lengthy remark threads.
- Spot influencers: As you evaluate communities, search for repeat posters, click on on their account, and see the place, how, and the way usually they remark. As soon as you discover your folks, click on the blue observe button of their profiles.
Professional tip 💡: Each Redditor’s profile incorporates some helpful data you should use to guage the perfect folks to observe. Try their Karma rating (a measure of their popularity based mostly on upvotes), contributions, and the communities through which they’re energetic. Many will even have just a little bio blurb.
Supply: Noah Galuten on Reddit
These methods are why Reddit is so nice at unearthing the uncooked collective consciousness of a neighborhood.
“From the UpVote/DownVote system and Reddit Karma to subreddit admins, Reddit’s social proof guardrails make it simpler to filter by way of AI-generated content material, bot site visitors, and algorithmic gaming and perceive the authenticity of engagement on the platform,” Powell informed us.
Analyze upvotes, feedback, and sentiment
Right here’s the place you will get actually vital of tendencies to seek out those which can be gaining traction quick. To do it, you’ll triangulate on three metrics:
- Upvotes: Search for current conversations with plenty of upvotes utilizing a number of the ways we talked about (r/fashionable, search filters, and so forth.)
- Feedback: Evaluation for each amount and high quality of the feedback. Discussions with facet conversations, questions, and even just a little controversy are nice targets.
- Sentiment: Spot shifting tides of sentiment in your Hootsuite dashboard to find matters trending within the optimistic course (or perhaps a destructive one in the event you can spin it to your favor).
The unicorn tendencies you’re on the lookout for will present an upward swing in all three classes.
Reddit tendencies to observe in 2025
Reddit tendencies aren’t simply nice methods to seek out new content material angles and analysis rivals. They’ll additionally train you what’s subsequent in advertising and social media. Listed here are a couple of trending matters value taking note of.
1. AI-generated content material
AI is evolving at an unbelievable fee. In advertising, few issues have been extra upended by expertise than in how entrepreneurs and types use it to generate content material for social posts, weblog articles, web sites, and even emails.
On high of all these sudden shifts, there are a number of angles to remain on high of. The instruments, use instances, prompts, and even ethics are all sources of dialog on Reddit. Take a look at this theme map from Talkwalker on AI-generated content material.
Discover how most are impartial, however a couple of lean optimistic or destructive. These are some hot-button matters value following on Reddit.
2. De-influencing
De-influencing is an rising pattern that pushes again on the over-hype of merchandise some see as pointless. It displays a shift towards authenticity and skepticism, particularly amongst youthful generations who’re savvy to the ways of influencers.
Supply: lazlo_camp on Reddit
If influencers are an essential piece of your social technique, you’ll need to keep on high of this pattern to be sure you’re model isn’t being de-influenced.
Discover how candid commenters are in these threads. “That is very totally different from platforms like Fb or TikTok, the place customers are adopted by real-life connections, equivalent to their household and mates,” Powell mentioned. “Individuals are typically extra measured and vulnerable to “groupthink” when posting on a platform the place folks know their authorities title.”
3. Local weather nervousness
Local weather nervousness is the dread many really feel because of the potential impacts of local weather change. It’s a rising theme for discussions on Reddit.
Supply: Seek for “local weather nervousness” on Reddit
Whereas the subject isn’t instantly associated to advertising, it’s an instance of a pattern that will affect the way you market your product. If you happen to’re viewers tends to be local weather acutely aware, monitoring this pattern on Reddit will assist you “learn the room” and talk in a manner that feels genuine to their issues.
What different big-picture matters do your viewers take into consideration? These would even be important tendencies to trace.
4. Private branding
Private branding is all about the way you current your self — particularly your skilled self — to the world. Just a few years in the past, it was a distinct segment subject talked about by a couple of progress gurus. Now, private branding is a well-liked level of debate as a result of it:
- Helps you get employed: Employers have a look at a candidate’s on-line exercise to see how they share data with the world.
- Helps you develop a enterprise: Individuals search the authenticity of a human connecting with their viewers over a faceless model.
- Is evolving: A private model was for CEOs, and now pizza cooks and entry-level bankers are constructing their very own.
There are numerous factors of view on the subject of private branding, together with some backlash on the way it’s at present accomplished.
Supply: zsomtor on Reddit
All of this provides as much as a Reddit pattern value following, particularly for entrepreneurs and branding specialists.
Reddit tendencies FAQ
How do I see what’s trending on Reddit?
To see what’s trending on Reddit, have a look at r/fashionable on Reddit itself, or use a third-party social listening software like Talkwaker by Hootsuite to trace rising tendencies and set alerts to remain on high of them.
What are the most well-liked subreddits for manufacturers to observe?
The most well-liked subreddits for manufacturers to observe depend upon every model’s viewers and merchandise. Manufacturers ought to use the search bar on Reddit to find energetic communities that recurrently talk about related matters.
Can manufacturers put up on Reddit?
Sure, manufacturers can, and will, put up on Reddit! It’s important to enter it with a mindset to be useful and fascinating, not salesy. Redditors will rapidly downvote any overt try and promote.
How do I monitor Reddit tendencies throughout platforms?
The best method to monitor Reddit tendencies throughout platforms is with a third-party software like Talkwalker by Hootsuite. With options like this, you possibly can catch tendencies early of their progress, see how they unfold from Reddit to different social platforms, and keep forward of them as they naturally evolve.
Is Reddit a great place for advertising analysis?
Reddit is among the greatest platforms for advertising analysis. Its consumer voting system and area of interest communities give entrepreneurs entry to free, unfiltered focus teams.
Save time managing your social media presence with Hootsuite. Publish and schedule posts, discover related conversions, have interaction your viewers, measure outcomes, and extra — all from one dashboard. Strive it free at this time.
