Like another creator, I’m no stranger to getting concepts at random instances. However remembering them or really publishing? That’s a unique story.
When you’re making an attempt to be constant and develop your private model, you realize what it’s prefer to get an concept when you’re scrolling on LinkedIn or in the course of a dialog. You suppose to your self, “I ought to write a submit on this.”
However life will get busy, work will get difficult, and the content material takes the again seat (as at all times). I understand how discouraging inconsistency can really feel. I’ve been there too.
On this article, I’ll share the easy 3-step system that helped me break the cycle, keep constant, and double my attain in below 2 months.
Whether or not you’re simply beginning or have been creating on and off, right here’s how you are able to do the identical.
Step 1: Create since you care (not as a result of you must)
Do you ever rediscover an outdated concept and suppose, “These are literally good — why didn’t I ever submit them?”
I lately had a second like that whereas scrolling by means of my notes app, after I chanced on some submit concepts. As I puzzled why I hadn’t turned any of them into content material, I seen that the final edited date was in 2022.
I do know time flies, however realizing that I’d been amassing concepts for years with out appearing on them stopped me in my tracks. It made me marvel what number of extra concepts I’d let slip away if I didn’t do one thing about it.
Some concepts I discovered in my Notes app with timestamps
In that second, I made a decision I wouldn’t let one other yr go whereas my concepts remained drafts. And this time, I wasn’t simply creating out of obligation — however with real care to share my ideas with the world.
This mindset shift grew to become the core of my consistency system.
Step 2: Doc each concept the second it strikes — or it’s gone
Top-of-the-line issues I did for my consistency was constructing a behavior of writing down each single concept the second it got here to me.
The human thoughts thrives on methods and routines. Regardless of what you’re doing, pause, and notice the concept down like your life depends upon it.
It doesn’t matter in case you’re doing it in a pocket book, your Notes app, and even recording a voice memo. For now, your aim is to only construct the behavior of capturing each concept. You’ll be able to increase on it, set up higher, and create the submit later.
What my Buffer Concepts tab appears to be like like
I really like utilizing the Buffer Concepts tab for this as a result of I can transfer an concept immediately into my drafts and schedule throughout a number of platforms with a single click on.
How I seize a fast concept and develop the submit later
Step 3: Follow the fundamentals: create, edit, submit, repeat
As creatives, the recommendation we get on-line can generally be an excessive amount of. It’s by no means easy, and we’re usually pushed to consider beginning a publication, arising with a lead magnet, launching our personal digital merchandise, batch-creating 90 days of content material, and far more — all of sudden!
Lately, I used to be speaking to my companion about all these massive future objectives I had for my content material journey. (Word: I had barely even begun posting constantly, and was already overwhelmed.)
He calmly responded with, “This looks like so much to deal with. What are you prepared to do in the present day to get nearer to that aim?”
This one query stopped me in my tracks and made me notice that if I need to obtain massive issues, I would like to begin small.
If I plan to be constant, my course of must be easy and repeatable — for a very long time. And that, for me, is to put in writing/create, edit, and submit. That’s all. All the things else can are available in later.
Reminder: Your system must really feel sustainable for you and never overwhelming. A easy, clear system (like this one) can do wonders on your content material journey and put you a lot steps forward when executed time and again.
Present up often — the expansion compounds quick
Consistency is the cheat code for constructing your private model on-line. You don’t want to point out up completely — it issues that you just maintain exhibiting up. Every new submit is one other likelihood on your voice, concepts, and experience to be seen, and over time, that visibility turns into belief, authority, and alternatives.
In lower than two months of being “considerably” constant on LinkedIn and Instagram, I hit milestones and alternatives that I by no means thought have been potential (particularly, this early within the journey).
On Instagram, a few reels I printed went viral — one with over 700k views and one other with over 90k views. These two posts alone have introduced in 350+ new followers and 4 collaboration requests.
My top-performing content material on Instagram with viewsFollower progress on this interval
For context, I had been caught at round 850 followers since 2017, and none of my reels had ever crossed 5k views. However inside just a few weeks of my content material taking off, my follower rely had grown to over 1,200, and the numbers maintain going up by the day.
Complete views and interactions I gained on this interval
On LinkedIn, my impressions crossed 4,600, with a 264% improve in engagement, resulting in 25 new followers and a couple of inbound leads for my freelance work.
LinkedIn progress analytics from this era
None of this could have occurred if I had consistently doubted each single concept and let my drafts accumulate mud within the archives.
Don’t know what to submit? Use these 3 sources to spark concepts
Earlier than we go additional, let’s handle the elephant within the room. Up to now, we’ve mentioned turning drafts into posts and constructing a easy, sustainable system for consistency.
However what in case you’re caught on the preliminary and essential query: “What do I even submit?”
If this sounds acquainted, I’ve some great information (and assets) for you!
We stay in an period the place every thing is at our fingertips. From 10-minute grocery deliveries to scheduling an at-home therapeutic massage in an hour, we will get nearly something immediately … if we all know the place to look.
This is applicable to content material as nicely. There are a number of goldmine-like assets on-line that can assist you get concepts which can be related to your area of interest and model. Listed below are three which have helped me probably the most:
- Buffer Templates: On days after I don’t know what to submit, Buffer’s templates are a lifesaver. Having content material templates with prompts, hooks, and a usable submit construction not solely saves time but additionally helps you get out of the hunch. With nearly 100 templates categorized into case research, how-tos, opinion items, and far more, these templates can be a wonderful springboard for brainstorming and sparking related concepts.
Buffer Templates dashboard The useful immediate, hook, and submit construction
- Peer-curated lists: An underrated technique to discover concepts on-line is to observe different creators — particularly entrepreneurs and social media consultants — who share niche-specific content material concepts. I’ve discovered some nice ones by means of Instagram and Pinterest searches. The one limitation is that these concepts could be generic at instances, so that you’ll must adapt and customise them on your area of interest.
Search tabs on Instagram and Pinterest for generic “Content material Concepts”
- AI-powered brainstorm classes: With Generative AI instruments like ChatGPT, Claude, and Perplexity, breaking out of a inventive block has by no means been simpler. Use them as your in-house content material companion to bounce concepts and discover gaps in your area of interest. When mixed together with your experience, these instruments may help generate dozens of concepts and even construct a private content material financial institution tailor-made to your objectives.
Keep in mind, not figuring out what to submit isn’t the useless finish we imagine it to be. With the fitting assets in your toolkit, getting concepts can turn into the simplest a part of your content material system.
The most effective half about being a creator in 2025 is that you just don’t need to do it alone. Whether or not it’s by means of on-line communities or smaller help methods, surrounding your self with fellow creators makes the journey simpler and helps you keep constant.
In actual fact, I began this two-month consistency spree whereas collaborating in Buffer’s Creator Camp — a 30-day program designed to assist creators construct a behavior of consistency by means of steerage, a Discord neighborhood, and day by day submit prompts.
Though I wasn’t energetic every single day, being a part of a supportive group felt validating. Seeing different creators in the identical boat, pushing themselves to be constant each single day, and celebrating their wins, gave me the ultimate push I wanted to cease overthinking and begin creating.
One other technique to keep away from feeling remoted is to crew up with a good friend who shares your ardour for creating. You could be one another’s accountability companions — share drafts, get suggestions, and cheer one another on!
Texts with my accountability companion
Whenever you do that, content material creation and consistency cease feeling like a chore. As a substitute, they turn into a enjoyable problem you really stay up for.
Your drafts deserve higher
Creating content material and constructing your private model doesn’t need to be all-consuming and exhausting. It may be enjoyable and doable.
- Create since you care. Not since you really feel obligated.
- Seize each concept the second you consider it.
- Begin with a easy, sustainable system that works finest for you.
Whenever you do that, consistency turns into simpler, and success turns into inevitable.
From this brief stint in posting, I spotted that content material creation is usually about consistency and mindset. It’s vital that we don’t turn into our personal worst critics and second-guess each concept.
Your drafts deserve higher. You deserve higher.
Belief in your means to create and categorical. Focus solely on the following two steps at any given time — the tenth, fiftieth, and one hundredth steps will care for themselves.
Simply maintain posting. You bought this.
