Almost 45 years after his passing, Bob Marley‘s model continues to broaden.
After releasing an unique line of luxurious perfumes impressed by the reggae icon’s “one love” philosophy in April and a footwear collaboration with Chaco in June, the Marley household is now aiming to deliver his identify into the well being and sweetness markets.
The enlargement plans are being overseen by CAA Model Administration, which was chosen by Hope Highway Merchandising LLC — the property rights proprietor for Bob Marley — to characterize his model globally in 2013.
“We plan to strategically broaden into new classes that construct on the inspiration now we have created and align naturally with the Marley model. Well being and sweetness merchandise within the skincare, hair care and grooming areas, sourced with pure elements from Jamaica, are key areas of focus, which we see as pure extensions to perfume,” Stephanie Hershman, vice chairman of CAA Model Administration, informed WWD.
Chaco Footwear x Bob Marley collaboration launched in June.
Picture: L. Renee Blount, IG: Urbanclimbr
The corporate additionally sees alternatives within the meals and beverage class, drawing inspiration from Jamaican culinary traditions and Marley’s Ital food regimen, in line with Hershman. Marley was famously recognized for selling a plant-based, clear food regimen.
The reggae icon can be remembered for being a vocal advocate for the legalization of hashish, which might encourage new product collaborations. “We’re exploring partnerships in hashish, CBD, and broader wellness classes which can be genuine to Bob Marley’s way of life,” Hershman mentioned.
The discharge date of the upcoming Bob Marley merchandise is presently unknown. In the meantime, followers can take pleasure in a branded Marley espresso and tea line made in Jamaica, in addition to flick thru a line of audio system, headphones and charging equipment by Home of Marley.
“Carrying on my father’s legacy is not only about branding — it’s about honoring the spirit of what he stood for and guaranteeing that spirit lives on in all the pieces we do,” Cedella Marley, chief govt officer of the Bob Marley Group of Corporations and Marley’s daughter, informed WWD. “As a household, we’re very intentional about how we transfer. We take our time, discover the precise companions and ensure each venture feels true to who we’re and the place we come from. It’s not about chasing developments — it’s about staying grounded in our roots whereas creating issues that talk to the following era in an sincere, significant approach.”
Bob Marley’s Marley Perfume line was launched in April.
Marley Perfume
Bob Marley, thought-about one of many pioneers of reggae, died in 1981 at 36, from melanoma. By the Bob & Rita Marley Basis, his household continues his legacy by supporting world reforestation efforts, internet hosting annual seashore cleanups and plenty of different philanthropic tasks.
“In 2024, our Marley for Schooling program awarded scholarships to almost 400 college students throughout Jamaica, serving to households cowl college charges, books, uniforms and transportation, along with full tutorial scholarships. We’ve additionally donated vital medical gear to the maternity ward on the Victoria Jubilee Hospital,” Cedella mentioned.
And for individuals who admire Marley’s musical profession, “Bob Marley: Hope Highway — The Present” will debut on the Mandalay Bay Resort and On line casino in Las Vegas on Friday.
“On the finish of the day, all the pieces we do is guided by the message of ‘One Love,’ uplifting one another, strengthening communities and constructing a future we will all be happy with,” Cedella mentioned.
