At Dreamforce, we had been reminded as soon as once more of the unbelievable energy of neighborhood: entrepreneurs, innovators and dreamers coming collectively to form what’s subsequent. This 12 months, the vitality was simple, and one fact turned clear: advertising and marketing is reworking once more, this time due to agentic AI.
Over the previous 25 years, we’ve seen entrepreneurs get nearer and nearer to constructing lasting relationships with each buyer. Due to know-how like CDPs and AI, they will execute omni-channel engagement throughout e mail, cellular, social, internet, commerce and loyalty. And so they can do that all whereas navigating new knowledge privateness guidelines and shifting budgets, and studying new instruments.
However with all this progress comes new pressures: the necessity to transfer quicker, to personalize even deeper, and to attach with clients in additional significant methods. That brings us to the following evolution: a world formed by clever AI brokers. Client expectations have shifted. It was sufficient to ship a message with a name to motion and look ahead to clicks, analysis and selections. However as we speak, brokers do the heavy lifting, discover solutions, make selections and even take motion in seconds.
As entrepreneurs, our problem is evident: each buyer interplay should turn out to be a customized, responsive expertise with brokers on the middle. As a result of if we don’t ship that, shoppers will discover a model that may. Agentic advertising and marketing is the following nice evolution in our subject: advertising and marketing that stops talking at clients and begins participating with them.
That transformation is going on now. This weblog will clarify how the improvements we introduced at Dreamforce will provide you with the instruments you want for this new period.
What’s Agentforce Advertising?
Agentforce Advertising empowers each marketer to show daring concepts into measurable influence by reworking one-way campaigns into dynamic, conversational experiences. With brokers dealing with the busywork, entrepreneurs can deal with technique, creativity and innovation. The brokers assist your model reply to, adapt and act on each buyer message in actual time, driving outcomes whereas releasing entrepreneurs to assume larger.
Agentforce Advertising is powered by a unified system constructed on three pillars: knowledge, engagement, and intelligence.
All of it begins together with your knowledge. When buyer knowledge lives in a single place, it stops being a listing and turns into a shared useful resource that each staff — from advertising and marketing to gross sales, service and commerce — can act on along with AI brokers. Unified knowledge provides your whole group the inspiration to know clients and personalize each interplay.
That knowledge then powers our advertising and marketing engagement engine — uniting ExactTarget, Pardot, Datorama, and Evergage right into a single, linked platform. It fuels engagement throughout each channel — e mail, cellular, advert, social, and internet — turning disconnected campaigns right into a seamless buyer journey.
Lastly, Agentforce brings intelligence to each second. AI brokers plan, create and optimize advertising and marketing in actual time, turning one-way campaigns into two-way conversations the place each touchpoint strengthens the connection.
And the perfect half? Whether or not you utilize Advertising Cloud Engagement or Account Engagement, every thing you might have as we speak continues to work — and will get even higher. There’s no price to entry, no migration, and no buyer will get left behind.
With Agentforce Advertising, each marketer is elevated with AI brokers, This implies now you can:
1️⃣ Finish “don’t reply” advertising and marketing
2️⃣ Energy each journey with unified knowledge
3️⃣ Create experiences that adapt with clients
4️⃣ Construct campaigns on the velocity of creativity.
5️⃣ Floor insights that flip into influence
The tip of ‘Do Not Reply’ advertising and marketing
For many years, advertising and marketing has been a one-way broadcast, an period outlined by “don’t reply.” Even with improved personalization, it was practically inconceivable to satisfy each buyer’s wants within the second. Everyone knows e mail is the spine of digital advertising and marketing, however the actuality is that common click-through charges sit at simply 1.4%.
However e mail isn’t useless — it’s evolving.
At Salesforce we see e mail as a dialog starter. And we proved it with our Street to Dreamforce marketing campaign, the place one e mail turned hundreds of real-time conversations. As a substitute of sending folks to a touchdown web page, we invited them to answer, and Agentforce dealt with each query, reserving, and interplay immediately, powered by Information Cloud insights. The outcome? Customized, two-way engagement that moved out of the inbox and continued throughout channels, like WhatsApp.
That is the tip of “don’t reply” advertising and marketing. We showcased a Salesforce-on-Salesforce story at Dreamforce utilizing this innovation, and two-way e mail capabilities will turn out to be usually out there this February (2026). With Agentforce Advertising, the way forward for conversational engagement is right here.
Buyer journeys powered by unified knowledge
Each marketer is aware of this sense: your knowledge is all over. There’s one system for e mail, one other for adverts, analytics, gross sales and repair. Your clients can really feel that fragmentation as a result of it impacts their expertise together with your model. Information needs to be your best benefit, however for 87% of recent advertising and marketing groups, it’s nonetheless their greatest problem.
That’s why we constructed Salesforce Information 360, the shopper knowledge platform that’s the inspiration of Agentforce Advertising. Information 360 brings collectively info from Advertising Cloud Engagement, Account Engagement, and another supply by means of zero-copy integration — connecting to knowledge the place it lives, with out transferring or duplicating it.
Meaning real-time entry to trusted, compliant knowledge harmonized right into a single, dynamic buyer profile. As a result of it’s natively constructed into Agentforce Advertising, your knowledge turns into immediately actionable to energy real-time segmentation, personalization, and analytics throughout advertising and marketing, gross sales, service, and commerce — powering personalization from one trusted supply of fact.
And the perfect half: with Agentforce Advertising, it may be arrange in three self-guided steps. First, you’ll join and configure the information you wish to ingest into Information 360, then you definately’ll join your knowledge bundles and enterprise models so your org construction and workplaces stay intact, and then you definately’ll herald knowledge by means of the information streams.
Inside hours, entrepreneurs can see their knowledge streams flowing collectively, mapped and able to use. From there, Agentforce can immediately determine new audiences, predict intent and energy adaptive journeys throughout each channel. You received’t must rebuild a factor. Your present orgs, enterprise models and knowledge extensions keep intact.
When your knowledge is unified and actionable, advertising and marketing doesn’t simply get simpler — it will get smarter, quicker, and infinitely extra linked. Meaning siloed marketing campaign knowledge and analytics can turn out to be remodeled into unified and centralized marketing campaign administration. It implies that static journeys can turn out to be adaptive and transfer in actual time. And SQL? That’s now a factor of the previous since you don’t want any code to attach audiences or journeys. That’s what journeys powered by unified knowledge means with Agentforce Advertising.
Construct experiences that adapt with clients
As we speak’s clients count on extra, they usually’re not shy about it. In a world formed by AI, 71% of shoppers count on customized experiences, but 76% get annoyed when these expectations fall brief. That hole between what clients need and what manufacturers can ship has turn out to be one in all advertising and marketing’s greatest challenges.
The answer? Agentic, adaptive experiences. What if each interplay — not only a advertising and marketing message — might spark a two-way dialog? Think about an internet site that doesn’t simply show content material, however responds, learns and guides every customer like your finest salesperson, service rep and marketer multi function.
Trailblazers like Fisher & Paykel, the luxurious residence equipment model, are already proving what’s doable. Utilizing Salesforce Personalization and Agentforce, they’ve turned their web site right into a dwelling, adaptive expertise — one which appears like a dialog, not a click on path.
As clients browse, the location updates immediately to point out merchandise and content material tailor-made to their fashion and intent. If the following step is visiting a showroom, Agentforce takes care of it, scheduling the appointment, sending reminders and seamlessly handing off to a service rep with full context. The outcome: a 33% improve so as conversion, proof that when each interplay feels private, efficiency follows.
Two-way SMS and WhatsApp is at the moment out there as we speak, and beginning December 2025 Adaptive Web sites will make this doable for each Salesforce buyer. That is the way forward for adaptive advertising and marketing: experiences that evolve with each buyer interplay throughout advertising and marketing, commerce, gross sales and repair.
Campaigns constructed on the velocity of creativity
For years, advertising and marketing automation hasn’t actually lived as much as its title. Entrepreneurs have spent weeks mapping journeys, chasing approvals and ready a median of seven.4 weeks to launch campaigns — solely to see the message go stale earlier than it even lands.
That modifications with Agentforce Advertising. It’s like having an company of AI brokers at your aspect — planning, segmenting, personalizing and activating campaigns throughout each channel.
Leaders like Certainly, a number one job web site and world hiring platform, are already proving what’s doable. Nevertheless, they struggled with disconnected advertising and marketing, gross sales and repair techniques that prevented constant consumer expertise and slowed the creation and activation of campaigns. Now, they’ve consolidated their martech by 40% and through the use of Agentforce to unify knowledge, automate segmentation, and create campaigns, they’ve turned disconnected workflows into clever, linked advertising and marketing.
What as soon as took weeks now occurs in minutes, as Agentforce drafts campaigns and suggests segments based mostly on knowledge throughout their whole system, not simply advertising and marketing knowledge. By factoring in particulars just like the time since an employer’s final job posting, Certainly can now attain employers proper earlier than a hiring want arises — a essential second of their buyer expertise.
As soon as campaigns are launched, groups can use Agentforce and AI companions to construct and model content material for various industries — like Retail or Healthcare — all throughout the similar marketing campaign. With companions like Typeface built-in instantly into the marketing campaign builder, they will create and personalize belongings quicker than ever. The outcome: quicker launches, smarter personalization, and campaigns that attain the suitable viewers at precisely the suitable time.
We’re excited to announce new and expanded partnerships with Author, Jasper, Typeface, Bynder, Automattic and Contentstack – bringing the perfect AI and content material platforms instantly into Agentforce Advertising. Collectively, we’re reworking content material creation into steady co-creation — the place each asset, message, and second is intelligently generated, customized, and optimized in actual time.
Insights that flip into influence
Greater than half of selling budgets are wasted on unhealthy concentrating on and after-the-fact optimization. Even with the perfect instruments, few groups have the time or assets to observe efficiency in actual time.
That’s the place Agentforce Advertising modifications every thing. With built-in optimization brokers, campaigns don’t cease after they launch — they study. The brokers repeatedly observe efficiency, spend and artistic throughout each channel, surfacing insights instantly in Slack so entrepreneurs can act quick.
What used to take hours of study now occurs in moments — with better accuracy and perception. Entrepreneurs can ask Agentforce what’s driving a slowdown, then use Paid Media Optimization — usually out there as we speak — to routinely pause underperforming adverts and shift spend to high-value audiences. All inside a dialog that delivers quicker, smarter selections.
And with Information 360 Clear Rooms, usually out there this December, groups can securely collaborate with media companions to develop top-performing segments with out transferring or duplicating knowledge. The outcome? Smarter concentrating on, quicker optimization and advertising and marketing that by no means sleeps.
By connecting knowledge, intelligence, and motion in a single place, Agentforce Advertising turns efficiency administration right into a steady loop of studying and enchancment. With Unified Analytics, now usually out there, and Multi-Contact Attribution coming in February, each marketing campaign will get sharper, each message extra related and each greenback spent simpler. It’s not simply optimization — it’s evolution in actual time.
The agentic period has arrived
That is Agentforce Advertising in motion — ending “Do Not Reply” advertising and marketing, powering each journey with unified knowledge, adapting experiences in actual time, constructing campaigns on the velocity of creativity and turning insights into influence.
These aren’t future guarantees — they’re improvements out there to you. Whether or not you utilize Advertising Cloud Engagement or Account Engagement, all the beneath capabilities are included in your present Advertising Cloud license.
The agentic period is right here. So, the place do you go from right here? Activate Agentforce Advertising as we speak and unlock a brand new approach of working with AI brokers by your aspect. Then activate Information 360 with the three-step setup we went by means of earlier — and watch your knowledge, campaigns and groups join like by no means earlier than. And in case you’re a Advertising Cloud Engagement buyer, right here’s a information with every thing it’s essential know to get began with Agentforce Advertising.
See how agentic AI will help your model
Our Dreamforce keynote explains how Agentforce Advertising helps you spark conversations together with your clients.
