LONDON — The Spanish sneaker model Hoff based by Fran Marchena in 2017 is marking a brand new stage of its enterprise.
The model has appointed David Tourniaire-Beauciel head of design and he’ll oversee the model’s artistic path.
He beforehand labored at Balenciaga, the place he helped create the Triple S sneaker and the sock-sneaker hybrid, in any other case often called the Velocity sneaker.
Tourniaire-Beauciel has additionally held positions in a design capability at Chloe, Jean Paul Gaultier, Maison Martin Margiela, Givenchy and Ferragamo.
“For me Hoff has in its DNA playfulness, colorations, power, freshness and naturally a democratic strategy. I want to keep up this, however discover extra and deeper these traits,” he mentioned.
“For positive, I need to preserve the DNA of the model, however including new ideas, new constructions, perhaps exploring extra prospects by way of design.”
The designer added that it’s necessary to maintain Hoff’s “democratic aesthetic and worth positioning.”
Tourniaire-Beauciel is on a mission to develop the younger model, which was based in Elche, Spain.
Hoff’s founder Marchena mentioned that with the appointment of Tourniaire-Beauciel, the model is “pushing boundaries and reimagining what sneakers may be. This collaboration alerts a daring new path for Hoff — one rooted in creativity, design mastery, and international aspiration.”
The model has rapidly scaled with its discreet sporty sneakers. Hoff is now a 66 million euro enterprise with greater than 30 shops in Spain, the U.Ok., France, Portugal and Colombia.
Its wholesalers embody John Lewis, Schuh, Jones Bootmaker and Oliver Bonas.
