This was GMA’s thirteenth consecutive 12 months ending the season because the most-watched morning newscast.
In the meantime, Right now took the highest spot within the advertiser-coveted Adults 25-54 demo for the simply concluded season.
In response to Nielsen Media Analysis, GMA had 2.644 million whole viewers and 470,000 A25-54 viewers for the 2024-2025 season. When evaluating its efficiency to the 2023-2024 season, GMA was down -6% in whole viewers and -10% within the demo.
Right now averaged 2.604 million whole viewers and 626,000 A25-54 viewers for the just-concluded season. The newscast was down -5% in whole viewers and -6% within the demo in comparison with 2024. It recorded the smallest viewership erosion among the many three newscasts for the season.
CBS Information’ CBS Mornings completed the season with a mean of 1.940 million whole viewers and 346,000 A25-54 viewers. It was down by -10% in whole viewers and -20% within the demo vs. the 2023-2024 season.
ABC NBC CBS • Complete Viewers: 2,644,000 2,604,000 1,940,000 • A25-54: 470,000 626,000 346,000
Week of September 15
Disney’s resolution to quickly sideline Jimmy Kimmel didn’t severely have an effect on ABC Information’ Good Morning America efficiency, because it remained the highest present in whole viewers for the just-concluded week.
Nonetheless, the hole between it and NBC Information’ Right now shrank to a distinction of 74,000 whole viewers for the week of September 15. One other shiny spot for Right now was that it was the one morning present to file a week-to-week acquire in both of the measured classes.
In response to live-plus-same-day knowledge from Nielsen, GMA averaged 2.590 million whole viewers and 483,000 viewers within the A25-54 demo for the week of September 15. In comparison with the earlier week, ABC Information’ morning present was down by -3% and -1%. its efficiency to the identical week in 2024 (Sept. 16), GMA was up in whole viewers by +3% and +15% within the demo—it was the one morning present with features on this year-to-year comparability.
Right now completed in second place in whole viewers, however it maintained its No. 1 standing within the demo with 2.516 million and 584,000 viewers, respectively, for the just-concluded week. The published skilled a decline of -1% in whole viewers however noticed a +1% raise within the A25-54 demo in comparison with the earlier week. the way it carried out throughout the identical week in 2024, Right now was flat in whole viewers and down -12% within the demo.
CBS Mornings had 1.812 million whole viewers and 308,000 viewers within the A25-54 demo for the week of Sept. 15. In comparison with the earlier week, CBS Information’ morning present noticed losses of -1% in whole viewers and -2% within the demo. Throughout the identical interval in 2024, CBS Mornings skilled drops of -10% in whole viewers and -22% within the demo.
ABC NBC CBS • Complete Viewers: 2,590,000 2,516,000 1,812,000 • A25-54: 483,000 584,000 308,000
Third Quarter 2025
ABC Information’ Good Morning America solidified its first-place place in whole viewers, and Right now continued to retain its prime place within the Adults 25-54 demo through the third quarter of the 12 months.
However the hole between GMA and Right now within the demo was not as huge as in earlier quarters, with 83,000 viewers separating the 2 broadcasts.
All three morning reveals skilled quarter-to-quarter declines in each measured classes regardless of the interval that includes information tales just like the murders of the Minnesota lawmakers, the ICE protests in Los Angeles, the Donald Trump and Vladimir Putin summit in Alaska, and the catastrophic flooding in central Texas and Milwaukee.
In response to the latest knowledge from Nielsen, GMA averaged 2.594 million whole viewers and 460,000 viewers within the A25-54 demographic for the just-concluded quarter. In comparison with the second quarter, GMA was down -3% in whole viewers and -1% within the demo. When wanting on the identical quarterly interval in 2024, GMA was down in whole viewers by -8% and -12% within the demo, respectively.
NBC Information’ Right now was in second place in whole viewers and remained the No. 1 present within the A25-54 demo with 2.444 million viewers and 543,000 viewers, respectively, for Q3 2025. Its efficiency versus the second quarter noticed NBC Information’ morning present fall by -3% in whole viewers and -6% within the demo. In comparison with the identical quarterly interval in 2024, it was down by -11% in whole viewers and -18% within the demo.
CBS Mornings ranked third in whole viewers and A25-54 throughout Q3 2025. It had 1.789 million whole viewers and 300,000 viewers within the demo. It was down -7% in whole viewers and -5% within the demo when evaluating its efficiency to the second quarter of 2025. Versus the identical quarter in 2024, CBS Information’ morning present was down by -17% in whole viewers and by -31% within the demo.
ABC NBC CBS • Complete Viewers: 2,594,000 2,444,000 1,789,000 • A25-54: 460,000 543,000 300,000
Supply: The Nielsen Firm, NTI Complete Viewers, Adults 25-54 and Adults 18-49 Stay+SD Present Week (w/o 9/15/25), Earlier Week (w/o 9/8/25), and Yr-In the past Week (w/o 9/16/24). Most Present Information Stream: 2024-2025 Season (9/23/24-9/21/25) and 2023-2024 Season (9/25/23-9/22/24). L+7/Most Present – 3Q25: 6/30 – 9/21/25, 2Q25: 3/31 – 6/29/24, and 3Q24: 7/1 – 9/22/24. Starting 8/31/20, nationwide scores additionally embrace Out of House (OOH) viewing. Averages primarily based on common telecasts.
