OddBeast, a Kentucky-based movement design and manufacturing studio, was tapped by Sterling Manufacturers for a challenge selling iRobot’s all-new Roomba lineup. The problem: develop a wide selection of content material for a brand new portfolio of merchandise for iRobot. With nothing to movie or {photograph}, Sterling referred to as on OddBeast and its CGI expertise.
The company had beforehand labored with OddBeast on a challenge involving Shaquille O’Neal-branded sweet gummies, so there was a familiarity there. In response to Jeff Raulie, Sterling’s inventive director, “We handed them a loopy, bold challenge they usually delivered magic at each flip. Truthfully, they made us look cooler than we’re, and we’re not mad about it.”
Going through a decent timeline, OddBeast wanted to develop a whole suite of Roomba launch property utilizing 100% CGI, from 3D animation showcasing new applied sciences to static renders of every product in a mess of angles and environments. The staff could be creating basically every part iRobot’s world advertising and marketing division wanted to drum up pleasure for the launch and attain shoppers on Amazon.
To perform this, OddBeast used Maxon’s Cinema 4D and Otoy’s Octane, nevertheless it was Otoy’s RNDR service that helped the staff meet some notably tight deadlines. Communication was additionally clutch in managing the challenge’s huge variety of deliverables, together with the inherent revisions and scope modifications alongside the way in which.
“Michael, our senior producer, had weekly conferences with the company throughout which he grew to become adept at discovering that suave steadiness between an ever-changing ask and what was truly potential,” explains Ronny Younger, OddBeast’s founder and president. “By speaking consistently and providing the shopper decisions, we have been in a position to set up a clear cut-off level whereas producing our greatest work.”
OddBeast’s eight-month challenge for iRobot generated essentially the most deliverables the studio had ever produced for a single shopper. The suite of launch marketing campaign property included 20+ high-end photoreal CGI movies starting from 60-120 seconds in size and over 500 static product photographs, in addition to assorted GIFs.
The launch video may be seen right here.
