Ogilvy has named Guillermo Vega chief artistic officer for North America, the company confirmed to ADWEEK.
Vega, who since 2022 has led artistic for The Coca-Cola Firm throughout the WPP Open X community, expands his remit to supervise artistic imaginative and prescient and output throughout all of Ogilvy’s capabilities and shoppers in its largest area.
He succeeds Rafa Rizuto, who’s departing the company after about 18 months within the position to pursue “a brand new alternative that shall be introduced within the coming days,” in response to Liz Taylor, Ogilvy’s international chief artistic officer, in an inner word obtained by ADWEEK.
“Whereas we’re unhappy to see him go, we’re grateful for the affect he’s had throughout his time with us,” Taylor wrote. “Rafa is a unprecedented expertise and human being.”
A globally acknowledged artistic chief and company builder, Vega will lead work for manufacturers together with The Coca-Cola Firm—which was named Cannes Lions Artistic Model of the 12 months in 2024—in addition to Unilever and Mastercard. He may even proceed to function the Ogilvy Group’s international artistic community lead for WPP Open X, the bespoke company group devoted to Coca-Cola. In line with Ogilvy’s assertion, Vega will oversee a brand new artistic studio aimed toward accelerating the mixing of agentic AI into concepting and manufacturing.
“Creating model affect right this moment is about unleashing creativity on the intersections—of tradition, expertise, classes,” Vega stated in an announcement shared with ADWEEK. “I’ve seen it firsthand within the work we do for Coca-Cola, and I’m past impressed to carry these insights and approaches to all our shoppers right here in North America, whereas persevering with to ship boundary-pushing model experiences for TCCC. Nobody is aware of artistic excellence higher than Ogilvy, and I’m excited to hold that legacy ahead for and with our unbelievable expertise.”
Below Vega’s management, Coca-Cola rolled out “It’s Magic When the World Comes Collectively” for the 2024 Paris Olympics and Powerade’s “The Athlete’s Code,” a contractual provision permitting sponsored athletes to pause commitments to prioritize psychological well being. Earlier than becoming a member of Ogilvy, Vega held senior artistic roles at Saatchi & Saatchi London, 72andSunny New York, and Wieden+Kennedy São Paulo.
Taylor described Vega as “a singular expertise—a frontrunner who embodies kindness and candor, champions courageous concepts, and evokes groups to by no means cease studying,” including, “We’re thrilled to have him apply that have to the work we do for our shoppers throughout this important area within the community.”
