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    Home»Ideas»Google Is Quietly Building AI Into the Pixel Camera App, and It Worries Me
    Ideas

    Google Is Quietly Building AI Into the Pixel Camera App, and It Worries Me

    spicycreatortips_18q76aBy spicycreatortips_18q76aAugust 23, 2025No Comments11 Mins Read
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    Google Is Quietly Building AI Into the Pixel Camera App, and It Worries Me
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    Google’s Pixel 10 telephones made their official debut this week, and with them, a bunch of generative AI options baked instantly into the digital camera app. It’s regular for telephones to make use of “computational images” as of late, a flowery time period for all these lighting and post-processing results they add to your pics as you snap them. However AI makes computational images into one other beast totally, and it is one I’m unsure we’re prepared for.

    Tech nerds like to ask ourselves “what is a photograph?” form of joking that the extra post-processing will get added to an image, the much less it resembles something that really occurred in actual life. Evening skies being too brilliant, faces having fewer blemishes than a mirror would present, that form of factor. Generative AI within the digital camera app is like the ultimate boss of that ethical conundrum. That’s to not say these options aren’t all helpful, however on the finish of the day, that is form of a philosophical debate as a lot as a technical one. 

    Are images purported to appear to be what the photographer was really seeing with their eyes, or are they purported to look as engaging as attainable, realism be damned? It’s been simple sufficient to maintain these inquiries to probably the most nitpicky circles for now—who actually cares if the sky is a bit of too neon if it helps your pic pop extra?—but when AI goes to start out including entire new objects or backgrounds to your images, earlier than you even open the Gemini app, it’s time for everybody to start out asking themselves what they need out of their telephones’ cameras.

    And the way in which Google is utilizing AI in its latest telephones, it’s attainable you may find yourself with an AI picture and probably not comprehend it.

    Professional Res Zoom

    Possibly probably the most egregious of Google’s new AI digital camera additions is what it’s calling Professional Res Zoom. Google is promoting this as “100x zoom,” and it really works form of just like the wholly fictional “zoom in and improve” tech you may see in old-school police procedurals.

    Basically, on a Pixel 10 Professional or Professional XL, you’ll now be capable of push the zoom lens in by 100 occasions, and on the floor, the expertise will probably be no completely different than an everyday software program zoom (which depends on cropping, not AI). However inside your cellphone’s processor, it’ll nonetheless run into the identical issues that make “zoom in and improve” appear so ludicrous in exhibits like CSI.

    Briefly, the issue is which you could’t invent decision the digital camera didn’t seize. For those who’ve zoomed in thus far that your digital camera lens solely noticed imprecise pixels, then it would by no means be capable of know for positive what was really there in actual life.


    Credit score: Google

    That’s why this function, regardless of seeming like a traditional, non-AI zoom on the floor, is extra of an AI edit than an precise 100x zoom. If you use Professional Res Zoom, your cellphone will zoom in as a lot as it may, then use no matter blurry pixels it sees as a immediate for an on-device diffusion mannequin. The mannequin will then guess what the pixels are purported to appear to be, and edit the outcome into your shot. It received’t be capturing actuality, however in the event you’re fortunate, it may be shut sufficient.

    For sure particulars, like rock formations or different mundane inanimate objects, that may be positive. For faces or landmarks, although, you may go away with the impression that you simply simply bought an excellent close-up of, say, the lead singer at a live performance, with out understanding that your “zoom” was principally only a fancy Gemini request. Google says it’s making an attempt to tamp down on hallucinations, but when a photograph spat out by Gemini is one thing you’re uncomfortable posting or together with in a inventive undertaking, this may have the identical points—besides that, due to the branding, you may not understand AI was concerned.

    Fortunately, Professional Res Zoom doesn’t substitute non-AI zoom totally—zooming in previous the same old 5x {hardware} zoom restrict will now provide you with two outcomes to choose from, one with Professional Res Zoom utilized and one with out. I wrote about this in additional element in the event you’re , however even with non-AI choices obtainable, the AI one isn’t clearly indicated when you’re making your choice. 

    That’s a way more informal method to AI than Google’s taken prior to now. Individuals may be used to AI altering their images after they ask for it, however having it mechanically utilized by way of your digital camera lens is a brand new step.

    Ask to Edit

    The informal AI integration doesn’t cease when you’ve taken your picture, although. With Pixel 10, now you can use pure language to ask AI to change your images for you, proper from the Google Images app. Merely open up the picture you wish to change, faucet the edit icon, and also you’ll see a chat field that may allow you to use pure language to counsel tweaks to your picture. You may even communicate your directions moderately than kind them, if you need.

    On the floor, I don’t thoughts this. Google Images has dozens of various edit icons, and it may be tough for the typical individual to know the right way to use them. If you need a easy crop or filter utilized, this provides you an choice to get that performed with out going by way of what could possibly be an in any other case intimidating interface.


    Credit score: Michelle Ehrhardt

    The issue is, along with utilizing old-school Google Images instruments, Ask to Edit can even will let you counsel extra outlandish adjustments, and it received’t clearly delineate when it’s utilizing AI to perform these adjustments. You may ask the AI to swap out your picture’s background for a completely new one, or if you need a much less drastic change, you may ask it to take away reflections from a shot taken by way of a window. The difficulty? Loads of these edits would require generative AI, even the seemingly much less harmful ones like glare elimination, however you’ll have to make use of your instinct to know when it’s been utilized.

    For instance, when you’ll normally see an “AI Improve” button amongst Google Images’ steered edits, it’s not the one option to get AI in your shot. Ask to Edit will do its finest to honor no matter request you make, with no matter instruments it has entry to, and given some hands-on expertise I had with it at a demo with Google, this contains AI technology. It may be apparent that it’ll use AI to, say, “add a Mercedes behind me on this selfie,” however I may see a much less tech savvy consumer assuming that they might ask the AI to “zoom out” with out understanding that altering a side ratio with out cropping additionally requires utilizing generative AI. Particularly, it requires asking an AI to think about what may need surrounded no matter was in your shot in actual life. Because it has no means of understanding this, it comes with an inherently excessive danger of hallucination, regardless of how humble “zoom out” sounds. 

    Since we’re speaking a few software designed to assist much less tech-literate customers, I fear there’s a great likelihood they might by accident wind up producing fiction, and suppose it’s a completely harmless, lifelike shot.


    What do you suppose thus far?

    Digital camera Coach

    Then there’s Digital camera Coach. This function additionally bakes AI into your Digital camera app, however doesn’t really put AI in your images. As an alternative, it makes use of AI to counsel alternate framing and angles for no matter your digital camera is seeing, and coaches you on the right way to obtain these photographs.


    Credit score: Michelle Ehrhardt

    In different phrases, it’s very what-you-see-is-what-you-get. Digital camera Coach’s ideas are simply concepts, and although following by way of on them takes extra work in your finish, you may ensure that no matter picture you snap goes to look precisely like what you noticed in your viewfinder, with no AI added.

    That just about instantly erases most of my considerations about unreal images being offered as absolute reality. There’s the chance that Digital camera Coach may counsel a photograph that’s not really attainable to take, say if it desires you to stroll right into a restricted space, however the worst you’re going to get there’s frustration, not a photograph that passes off AI technology as if it’s the identical as, say, zooming in.

    Individuals ought to know after they’re utilizing AI

    I’m not going to resolve the “what is a photograph?” query in a single afternoon. The reality is that some images are supposed to symbolize the actual world, and a few are simply purported to look aesthetically pleasing. I get it. If AI might help a photograph look extra visually interesting, even when it’s not totally true-to-life, I can see the enchantment. That doesn’t erase any potential moral considerations about the place coaching knowledge comes from, so I’d nonetheless ask you to be diligent with these instruments. However I do know that pointing at a photograph and saying “that by no means really occurred” isn’t a rhetorical magic bullet.

    What worries me is how casually Google’s new AI options are being carried out, as in the event that they’re equivalent to conventional computational images, which nonetheless all the time makes use of your precise picture as a base, moderately than making stuff up. As somebody who’s nonetheless cautious of AI, seeing AI picture technology disguised as “100x zoom” instantly raises my alarm bells. Not everybody pays consideration to those instruments the way in which I do, and it’s cheap for them to count on that these options do what they are saying on the tin, moderately than introducing the chance of hallucination.

    In different phrases, folks ought to know when AI is getting used of their images, in order that they are often assured when their photographs are lifelike, and after they’re not. Referring to zoom utilizing a telephoto lens as “5x zoom” and zoom that layers AI over a bunch of pixels as “100x zoom” doesn’t try this, and neither does constructing a pure language editor into your Images app that doesn’t clearly let you know when it’s utilizing generative AI and when it isn’t.

    Google’s conscious of this downside. All images taken on the Pixel 10 now include C2PA content material credentials built-in, which is able to say whether or not AI was used within the picture’s metadata. However when’s the final time you really checked a photograph’s metadata? Instruments like Ask to Edit are clearly being made to be foolproof, and anticipating customers to manually scrub by way of every of their images to see which of them had been edited with AI and which weren’t isn’t lifelike, particularly if we’re making instruments which are particularly purported to let customers take fewer steps earlier than getting their closing picture.

    It’s regular for somebody to count on AI will probably be used after they open the Gemini app, however together with it in beforehand non-AI instruments just like the Digital camera app wants extra fanfare than quiet C2PA credentials and one imprecise sentence in a press launch. Notifying a consumer after they’re about to make use of AI ought to occur earlier than they take their picture, or earlier than they make their edit. It shouldn’t be quietly marked down for them to search out later, in the event that they select to go on the lookout for it. 

    Different AI picture instruments, like these from Adobe, already do that, by way of a easy watermark utilized to any undertaking utilizing AI technology. Whereas I received’t let you know what to consider AI generated photos general, I’ll say that you simply shouldn’t be put ready the place you’re making one accidentally. Of Google’s AI digital camera improvements, I’d say Digital camera Coach is the one one which does that. For a giant new launch from the creator of Android, an ecosystem Google proudly touted as “open” throughout this yr’s Made by Google, a one out of three hit charge on transparency isn’t what I’d count on. 

    App building camera Google Pixel Quietly Worries
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