Apple bought its iPhone 16 units final 12 months with a promise {that a} new AI-powered model of Siri would quickly be much more customized due to Apple Intelligence. Virtually a 12 months later, that Siri improve nonetheless isn’t right here, and Apple was pressured to delay its promised enhancements and take away an iPhone 16 business as a substitute. Now, Google doesn’t need anybody to overlook about this Apple Intelligence debacle.
In a brand new Pixel 10 advert, Google dunks on Apple’s failed promise of Siri AI enhancements, with a narrator that implies you might “simply change your cellphone” if you happen to purchased “a brand new cellphone due to a characteristic that’s coming quickly, but it surely’s been coming quickly for a full 12 months.”
The 30-second spot appeared on YouTube and X right this moment, teasing the launch of Google’s new Pixel 10 units on August twentieth. Not that there’s a lot left to tease, due to Google’s personal mishaps, an official teaser picture, and loads of different leaks.
Google’s newest advert comes only a day after a report from Bloomberg’s Mark Gurman shed some extra gentle on Apple’s AI delays. In a current all-hands assembly, Apple’s SVP of software program Craig Federighi reportedly put the delay right down to Apple’s problems with making an attempt to make use of a hybrid structure for Siri. Apple is now reportedly engaged on a brand new model of Siri with an up to date structure.
“This has put us ready to not simply ship what we introduced, however to ship a a lot greater improve than we envisioned,” mentioned Federighi. “There isn’t any undertaking persons are taking extra severely.” Federighi beforehand revealed in June that it was “going to take us longer than we thought” to ship the promised Siri improve.
