Google introduced that they’ll proceed to assist some hyperlinks created by the deprecated goo.gl URL shortening service, saying that 99% of the shortened URLs obtain no site visitors. They have been beforehand going to finish assist fully, however after receiving suggestions, they determined to proceed assist for a restricted group of shortened URLs.
Google URL Shortener
Google introduced in 2018 that they have been deprecating the Google URL Shortener, not accepting new URLs for shortening however persevering with to assist present URLs. Seven years later, they observed that 99% of the shortened hyperlinks didn’t obtain any site visitors in any respect, so on July 18 of this 12 months, Google introduced they’d finish assist for all shortened URLs by August 25, 2025.
After receiving suggestions, they modified their plan on August 1 and determined that they’d transfer forward with ending assist for URLs that don’t obtain site visitors, however proceed servicing shortened URLs that also obtain site visitors.
Google’s announcement defined:
“Whereas we beforehand introduced discontinuing assist for all goo.gl URLs after August 25, 2025, we’ve adjusted our method as a way to protect actively used hyperlinks.
We perceive these hyperlinks are embedded in numerous paperwork, movies, posts and extra, and we respect the enter acquired.
…In case you get a message that states, “This hyperlink will not work within the close to future”, the hyperlink received’t work after August 25 and we suggest transitioning to a different URL shortener in the event you haven’t already.
…All different goo.gl hyperlinks will probably be preserved and can proceed to perform as regular.”
In case you have a goog.gl redirected hyperlink, Google recommends visiting the hyperlink to examine if it shows a warning message. If it does transfer the hyperlink to a different URL shortener. If it doesn’t show the warning then the hyperlink will proceed to perform.
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