Google’s John Mueller answered a query a few scenario the place a number of pages had been rating for a similar search queries. Mueller affirmed the significance of decreasing pointless duplication but additionally downplayed key phrase cannibalization.
What Is Key phrase/Content material Cannibalization?
There may be an concept that internet pages may have hassle rating if a number of pages are competing for a similar key phrase phrases. That is associated to the website positioning worry of duplicate content material. Key phrase cannibalization is only a catchall phrase that’s utilized to low-ranking pages which might be on comparable matters.
The issue with saying that one thing is key phrase cannibalization is that it doesn’t establish one thing particular in regards to the content material that’s flawed. That’s the reason there are individuals asking John Mueller about it, just because it’s an ill-defined and unhelpful website positioning idea.
website positioning Confusion
The website positioning was confused in regards to the latest &num=100 change, the place Google is obstructing rank trackers from scraping the search outcomes (SERPs) on the price of 100 outcomes at a time. Some rank trackers are floating the thought of solely displaying rating information for the highest 20 search outcomes. This impacts rank trackers’ capacity to scrape the SERPs and has no impact on Google Search Console apart from to point out extra correct outcomes.
The website positioning was underneath the flawed impression that Search Console was not displaying impressions from outcomes past the highest twenty. That is false.
Mueller didn’t tackle that query; it’s only a misunderstanding on the a part of the website positioning.
Right here is the query that was requested:
“If now we aren’t seeing information from GSC from positions 20 and over, does that imply in actual fact there aren’t any pages rating above these locations?
If I wish to keep away from cannibalization, how would I do know which pages are being thought-about for a question, if I can solely see URLs within the high 20 or so positions?”
Completely different Pages Rating For Identical Question
Mueller stated that completely different pages rating for a similar search question just isn’t an issue. I agree: a number of internet pages rating for a similar key phrase phrases just isn’t an issue; it’s a great factor.
Mueller defined:
“Search Console exhibits information for when pages had been truly proven, it’s not a theoretical measurement. Assuming you’re on the lookout for pages rating for a similar question, you’d see that provided that they had been truly proven. (IMO it’s probably not “cannibalization” if it’s theoretical.)
All that stated, I don’t know if that is truly a great use of time. When you’ve got 3 completely different pages showing in the identical search consequence, that doesn’t appear problematic to me simply because it’s “greater than 1″. You’ll want to take a look at the main points, it’s worthwhile to know your web site, and your potential customers.
Scale back pointless duplication and spend your vitality on a improbable web page, certain. However pages aren’t duplicates simply because they occur to seem in the identical search outcomes web page. I like cheese, and plenty of pages may seem with out being duplicates: retailers, recipes, solutions, knives, pineapple, and so on.”
Precise website positioning Issues
A number of pages rating for a similar key phrase phrases just isn’t an issue; it’s a great factor and never a motive for concern. A number of pages not rating for key phrases is an issue.
Listed below are some actual explanation why pages on the identical subject could fail to rank:
- The pages are too lengthy and consequently are unfocused.
- The pages include off-topic passages.
- The pages are insufficiently linked internally.
- The pages are skinny.
- The pages are nearly duplicates of the opposite pages within the group.
The above are just some actual explanation why a number of pages on the identical subject might not be rating. Pointing on the pages and declaring they’re cannibalizing one another just isn’t actual. It’s not one thing to fret about as a result of key phrase cannibalization is only a catchall phrase that masks all of the precise causes I simply listed.
Takeaway
The talk over key phrase cannibalization says much less about Google’s algorithm and extra about how the website positioning group is prepared to just accept concepts with out actually questioning whether or not the underlying foundation is sensible. The query about key phrase cannibalization is ceaselessly mentioned, and I believe that’s as a result of many SEOs have the instinct that it’s someway not proper.
Perhaps the behavior of diagnosing rating points with handy labels mirrors the human tendency to choose easy explanations over advanced solutions. However, as Mueller reminds us, the true story just isn’t that two or three pages occur to floor for a similar question. The actual story is whether or not these pages are helpful, effectively linked, and centered sufficient to fulfill a reader’s data wants.
What’s recognized as “content material cannibalization” is extra seemingly one thing else. So, somewhat than chasing shadows, it could be higher to take a look at the net pages with the eyes of a person and actually dig into what’s flawed with the web page or the interlinking patterns of your complete part that’s proving problematic. Key phrase cannibalization disappears the second you look nearer, and different actual causes turn out to be evident.
Featured Picture by Shutterstock/Roman Samborskyi
