Somebody requested if displaying totally different content material to logged-out customers than to logged-in customers and to Google through structured information is okay. John’s reply was unequivocal.
That is the query that was requested:
“Will this markup work for merchandise in a unauthenticated view in the place the worth just isn’t accessible to customers they usually might want to login (authenticate) to view the pricing data on their finish? Let me know your ideas.”
John Mueller answered:
“If I perceive your use-case, then no. If a worth is just accessible to customers after authentication, then displaying a worth to search engines like google (logged out) wouldn’t be applicable. The markup ought to match what’s seen on the web page. If there’s no worth proven, there needs to be no worth markup.”
What’s The Downside With That Structured Knowledge?
The value is seen to logged-in customers, so technically the content material (on this case the product worth) is seen for these customers who’re logged-in. It’s query as a result of case might be made that the content material proven to Google is obtainable, sort of like behind a paywall, on this case it’s for logged-in customers.
However that’s not adequate for Google and it’s not likely similar to paywalls as a result of these are two various things. Google is judging what “on the web page” means primarily based on what logged-out customers will see on the web page.
Google’s guideline in regards to the structured information matching what’s on the web page is unambiguous:
“Don’t mark up content material that isn’t seen to readers of the web page.
…Your structured information have to be a real illustration of the web page content material.”
This can be a query that will get requested pretty often on social media and in boards so it’s good to go over it for individuals who may not know but.
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