A senior marketer at a significant WPP Media shopper advised me just lately they’re fascinated about purchasing round for a brand new company. That, in itself, isn’t stunning, particularly after WPP’s new CEO Cindy Rose, publicly admitted the corporate had “misplaced its manner”. What stood out was why they’re contemplating the transfer. It’s not about chasing AI breakthroughs or assembling one more full-stack planning and shopping for setup. It’s one thing extra elementary — and tougher to repair: the individuals.
“They’re in the end what matter to me as a shopper,” they continued. “If we put the account up for a assessment, that’s going to be a part of our resolution. We’re not sufficiently big to get the perfect cost phrases so we now have to concentrate on the place we get the perfect service.”
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