Final month, Fujifilm grew to become the newest producer to lift its costs within the U.S. in response to President Trump’s tariffs. Now the corporate has introduced {that a} second spherical of worth will increase is coming on the finish of August. This follows the rise of the tariff on items from Japan from 10% to fifteen% earlier this month.
What occurred final month?
The U.S. Authorities’s first set of recent tariffs was launched in April 2025. This imposed a ten% tariff at the least on imports from many nations. Initially, customers within the U.S. didn’t see any modifications to the costs. Nevertheless, this was as a result of there have been shares of merchandise that had been imported earlier than the tariffs got here into impact. From June onwards, digicam producers had been pressured to lift costs within the U.S. as new imports arrived. Final month, Fujifilm was the final main digicam model to announce a rise.
Now what?
Solely a few weeks later, Fujifilm has issued a warning that its costs are going to rise once more. In a press assertion, the corporate mentioned, “The worldwide market continues to current enterprise challenges, pushed by the unstable market circumstances going through producers, retailers, and customers alike. With these modifications and the instability of {the marketplace}, now we have made the enterprise choice to additional alter costs to accommodate these international modifications. As we navigate the present market scenario, Fujifilm is doing all we are able to to work with our retailers and customers to climate this storm collectively. We recognize your continued assist”.
What will probably be affected?
Up to now, Fujifilm hasn’t mentioned which merchandise will probably be affected. Nevertheless, the value rises final month impacted the corporate’s vary of cameras and lenses. Some equipment and batteries additionally grew to become dearer. Fujifilm’s GFX100S II digicam went up by 10% from $4,999.95 to $5,499.95. The X100VI noticed a good greater 12.5% worth hike from $1,599.95 to $1,799.95. Nevertheless, Fujifilm’s lenses skilled barely smaller worth rises. The GF110mm f/2 went up by slightly below 9%, from $2,799 to $3,049.95. As well as, the GF45-100mm f/4 rose by 8% from $2,299 to $2,499.95.
What we expect
Fujifilm’s announcement of extra will increase solely weeks after the earlier spherical of worth hikes is disappointing for customers within the U.S. The corporate has blamed circumstances within the international market. Nevertheless, it’s clear that the tariffs imposed by President Trump are the primary driving power behind the rising prices. Final month’s modifications had been a delayed response to the ten% tariff from April, however this determine has now risen to fifteen%. Finally, producers can solely take in a few of the impression of the tariffs. But once more, customers within the U.S. will probably be paying greater than individuals elsewhere on the earth. The one winner on this scenario is the US Treasury. For those who had been contemplating a Fujifilm buy, you must make it earlier than the tip of this month to keep away from paying extra.
