FUJIFILM has introduced a second U.S. value improve on their cameras and lenses, slated to take impact August thirtieth, 2025. This follows an earlier adjustment on August 1st, the place costs rose between 10% and 15%, with some fashions leaping by a whole bunch of {dollars}.
In response to a press release beneath that was shared with DPReview, the corporate should “additional modify costs” as a result of “instability of {the marketplace}” and “world modifications”, and this, solely weeks after their final value improve. A lot of the strain comes from tariffs: new import duties have raised the price of Japanese-made items, and whereas FUJIFILM has shifted some manufacturing from China again to Japan to ease the impression, the upper value of producing nonetheless exhibits up in U.S. retail costs:
“The worldwide market continues to current enterprise challenges, pushed by the risky market situations going through producers, retailers, and customers alike. With these continued modifications and the instability of {the marketplace}, we’ve got made the enterprise resolution to additional modify costs to accommodate for these world modifications. As we navigate the present market scenario, FUJIFILM is doing all we will to work with our retailers and customers to climate this storm collectively. We respect your continued help.”
FUJIFILM statementNo value improve for the FUJIFILM X-Half. Picture credit score: FUJIFILM
FUJIFILM value improve – key particulars:
- The brand new hike begins August thirtieth, 2025.
- Exempted fashions: the newly launched X‑Half ( $850) and X‑E5 ( $1,699) will retain their launch costs.
- Impacted: Most different digital camera our bodies and lenses in FUJIFILM’s U.S. lineup will see will increase, although specifics on which fashions and by how a lot haven’t but been disclosed.
- This second improve comes solely 30 days after the primary adjustment on August 1st.
- The preliminary August 1st hike ranged from 10% to fifteen%, with flagship fashions just like the X100VI rising $200 (from $1,599 to $1,799), X‑T5 up $200, and the GFX100 II up $800.
For now, what issues essentially the most is recognizing the sample. Two value hikes in thirty days level to an more and more unstable market, the place prices might shift quicker than many count on. Filmmakers who’re fascinated with making a purchase order must be conscious that even just lately adjusted costs might not maintain for lengthy. It’s a stark reminder that these instruments we rely on are tied not solely to innovation however to unpredictable world situations, and maintaining a tally of timing might show simply as necessary as selecting the best digital camera.
Would you purchase now to lock in present costs, or wait and danger additional will increase? Does the rising value of drugs affect the sorts of tasks you tackle, or the best way you shoot them? Share your ideas with us within the feedback beneath.
