Having an informative, partaking, and spectacular influencer media package is among the finest methods to land skilled model offers as a creator.
Your media package affords manufacturers a snapshot of your work, your viewers, and the worth you may deliver to model campaigns as a creator.
If you wish to nail your media package and safe extra model partnerships, right here’s every part you have to learn about creating an efficient influencer media package.
What’s an influencer media package?
An influencer media package is a doc that influencers and content material creators share with manufacturers when discussing potential partnerships.
media package ought to:
- Showcase your content material creation strengths
- Show that you’ve an engaged on-line following (e.g. by together with follower and engagement stats)
- Spotlight the sort of worth you may deliver to a possible model partnership
Merely put, the aim of a media package is to persuade others (companies, collaborators, and influencers you may probably companion with) that you’ve the followers, technique, and confidence to spice up their presence on-line — and in flip, make them cash.
Alexis Quintal, CEO and Proprietor at Rosarium PR & Advertising and marketing Collective, emphasizes the significance of a media package from the model aspect:
“From a marketer’s perspective, a media package additionally hurries up the decision-making course of,” she says. “A well-designed package exhibits you perceive your model objectives and are severe about partnerships.”
Ideally, a media package must be quick and candy (like a resume). It’s a visually interesting and concise snapshot of your on-line presence and achievements.
Media kits are often exchanged in a PDF or slideshow format — however once more, if it’s a slideshow, it must be quick! Consider it extra like a spotlight reel than a characteristic movie.
Free influencer media package
Obtain a free, absolutely customizable influencer media package template that can assist you introduce your accounts to manufacturers, land sponsorship offers, and make more cash on social media.
Bonus: Obtain a free, absolutely customizable influencer media package template that can assist you introduce your accounts to manufacturers, land sponsorship offers, and make more cash on social media.
Methods to create an influencer media package in 9 steps
In case you’re prepared to begin securing model partnerships, observe these steps to create an influencer media package that tells your story.
1. Create an “About me” part
That is arguably an important a part of your package — it ought to come first, as it is going to form the viewer’s first impression of you as an influencer.
Embody your title, the place you’re primarily based, and what you do. Your “About Me” part ought to spotlight your pursuits, values and expertise in a concise approach.
Don’t be afraid to point out your persona! That is your likelihood to present manufacturers a preview of what it’s wish to work with you.
The intro part must also embody a headshot — ideally the identical picture you utilize to your profile photos throughout your platforms. Utilizing the identical picture helps create model cohesion and recognition.
2. Spotlight your stats
As a lot as we imagine that high quality beats amount with regards to social media, the stats nonetheless matter. Exhausting numbers will assist your potential shoppers resolve whether or not your attain and engagement align with the model’s targets.
Be sure you embody:
- Your variety of followers: That is necessary, however not fairly as informative as…
- Your engagement charges: This exhibits how many individuals really work together together with your content material (and proves that you just haven’t purchased all of your followers). For an in-depth information on engagement charges and different stats that matter, take a look at our guides to analytics on Instagram, Fb, Twitter and TikTok.
- Common viewers demographics: What’s the gender breakdown, and the place does your viewers reside? How outdated are they? This may assist companies decide if there’s overlap between your followers and their target market, and can inform whether or not or not you’re the best match for his or her model.
You can even embody:
- The common variety of likes/feedback you get on posts
- How a lot content material you put up in a mean week
- How a lot your account and following has grown in a sure period of time
3. Lower any information that doesn’t serve you
Honesty is one of the best coverage, however in the event you really feel sure stats aren’t consultant of how nice you might be, you don’t have to incorporate them. That is very true in the event you’re simply getting began as a creator.
Concentrate on the positives and the way a lot you’ve grown, and miss something that gained’t enable you to get a deal. Be sure you nonetheless have these stats written someplace, although, as manufacturers would possibly ask, and also you positively don’t need to lie (mendacity is morally unhealthy, yeah, however getting referred to as out for that’s additionally tremendous humiliating).
4. Share content material examples
Subsequent, exhibit your finest work. Spotlight previous model campaigns you labored on and embody the precise posts you created.
Spotlight as many numbers as attainable, together with how lengthy campaigns lasted, how the stats for the model you partnered with modified, and any concrete information you may give for the precise variety of folks or gross sales you despatched their approach.
Affiliate applications are additionally nice for this. If, for instance, you gave your followers a singular code that they may use for a reduction at a sure vendor, your package ought to embody how many individuals used your code (and the way a lot cash you introduced in for the model).
Clearly, you’ll need to be as optimistic as attainable when referring to different manufacturers that you just’ve partnered with. Now could be the time to be upbeat and provoking.
In case you’re new to the sport and don’t have model partnership examples to share but, don’t sweat it. You’ll be able to share examples of your highest-performing posts or UGC content material, as an alternative.
The aim is to showcase posts that finest signify your content material type so manufacturers know what to anticipate when working with you.
5. Embody testimonials from manufacturers
Much like previous work, testimonials are an effective way to speak social proof. When potential shoppers see the glowing opinions different manufacturers left for you, they’ll be extra swayed to work with you, too.
It’s straightforward to gather testimonials. As you’re wrapping up model campaigns, ask the model supervisor if they will write a fast evaluation about what it was wish to work collectively. Bonus if they will present concrete outcomes you helped obtain.
6. Checklist your providers
In 2025, there are lots of methods creators can companion with manufacturers. Use your media package to focus on every part you’re concerned with working with manufacturers on.
This might embody:
- Sponsored content material
- UGC content material
- Internet affiliate marketing
- Talking gigs
- Lengthy-term collaborations
7. Share your pricing, charges, and charges
Subsequent, share your charges for the entire providers listed.
Influencer pricing can vary relying on business, area of interest, and viewers dimension. Perform a little research into what related creators in your house cost in the event you’re uncertain easy methods to value your providers.
8. Present contact info
This one ought to go with out saying — when creating your media package, embody contact particulars to ensure manufacturers know precisely easy methods to get in contact with you!
9. Bonus: Share your media package
When you’ve completed making your media package, add it to your hyperlink in bio device so manufacturers can entry it.
In order for you suggestions for sending your media on to model managers or influencer advertising groups, hold studying!
3 inspiring influencer media package examples
Now that we’ve coated all the essential parts of a media package, listed here are just a few examples of well-designed, efficient influencer media kits.
It’s necessary to keep in mind that there’s nobody method to make a media package — every package will look a bit totally different from the following. What’s necessary is that they’re straightforward to learn, pleasant to the eyes, and informative.
1. Sunshine Seeker: Journey creator
In case you’re within the journey area of interest, take inspiration from Sunshine Seeker. Charlotte, the creator behind the journey weblog, put collectively this influencer media package that showcases her mission, world attain, and the assorted journey manufacturers she’s labored with.
She additionally breaks down her providers into detailed packages — which is an effective way to set the tone for what manufacturers can count on when working along with her.
Supply: Sunshine Seeker
2. Life With Michelle: UGC creator
Michelle Henderson is a UGC creator and Amazon influencer. As a part of her media package, she makes it clear from the beginning what her providers are (UGC content material) and what area of interest she’s in (Amazon).
Supply: Life With Michelle
3. Shreya’s Kitchen: Cooking creator
Shreya Walia is the recipe creator behind Shreya’s Kitchen, a meals weblog that’s amassed 1.3 million followers on TikTok and over 250K on Instagram. As a part of her influencer media package on her web site, she showcases her earlier model collaborations in a artistic approach.
Every model has a corresponding recipe subsequent to its title, which hyperlinks to the social media put up she created for the partnership. It mimics a cookbook, which is a great method to infuse her area of interest and persona into the package.
Supply: Shreya’s Kitchen
Methods to ship your media package to manufacturers and safe partnerships, in accordance with the consultants
On the lookout for that little one thing further that can assist you stand out and safe extra model partnerships?
Listed here are the actual strategies that work, in accordance with creators Gigi Robinson and Veronica Droulia, and Alexis Quintal, CEO and proprietor at Rosarium PR & Advertising and marketing Collective.
Construct relationships earlier than pitching
Quintal suggests specializing in relationship constructing, not simply pitching.
“Begin by partaking with the model on social media weeks earlier than you attain out,” she says.
Robinson echoes this sentiment: “Community like an actual individual, not a pitch bot,” she says.
“Slide into DMs, touch upon posts, and tag manufacturers you genuinely love. Most of my finest partnerships began from a chilly pitch or a remark that became a convo.”
Ship your media package with a pitch
Your social media package shouldn’t substitute your model pitch, however fairly, complement it.
“If I’m reaching out to a model, I’ll ship a brief, personalised e mail first after which connect my media package to again it up,” says Droulia.
“It offers them a full image of who I’m, what sort of content material I create, and the way we may work collectively. I deal with it like a device to assist them say sure extra simply.”
Quintal echoes this assertion, including that media kits can talk extra info when utilized in tandem with a pitch.
“The media package helps transfer manufacturers from ‘curious’ to ‘dedicated,’” she says. “When you’ve grabbed their consideration with a powerful, personalised message, your media package seals the deal by demonstrating expertise, professionalism, and outcomes.”
Make your pitch concise and personalised
The very last thing somebody desires to learn is a generic message with no persona. As a substitute, your pitch must be tailor-made to the model you’re reaching out to.
“Don’t simply ship a generic pitch,” says Droulia. “Make it clear why you genuinely love the model, and the way your content material can deliver worth. I all the time attempt to present that I’ve achieved my homework and have an concept or idea in thoughts.”
Additionally make sure you hold the pitch concise. Concentrate on just a few key factors and let your media package do the remainder of the speaking.
Think about making a number of media kits
For creators who function inside a number of niches, you might really feel boxed in with a single media package. Droulia suggests leaning into every of your niches by making multiple package.
“In case you’re a life-style creator or have lots of totally different ‘content material buckets’ inside your private model, I like to recommend making a number of media kits that showcase your previous model collaborations,” she says.
“For instance, in case you are pitching to a resort, you’ll want to spotlight previous resort collaborations and embody examples of your work. It might look like an additional step, but it surely’s extraordinarily necessary to view your media package within the eyes of somebody on the model’s influencer advertising crew.”
Ship a DM
Model connections usually begin on social media, whether or not you observe one another or a model feedback on one in every of your posts. Droulia recommends utilizing social channels as a chance to make the primary pitch.
“I virtually all the time attain out to manufacturers through Instagram DM first,” she says.
“I name it my ‘mini IG pitch’ which is a shorter, extra informal model of my formal e mail pitch. I sometimes have a name to motion on the finish of my IG pitches that claims, ‘Is there an e mail to your influencer advertising division that I can attain out to and supply extra info on my viewers and insights to?’”
Influencer media package FAQs
What ought to I embody in my influencer media package?
Your influencer media package ought to embody viewers demographics, stats about your follower rely, engagement, and attain, and former model content material examples. It must also embody your pricing, providers, testimonials, and get in touch with info.
What instruments or apps can I exploit to create my influencer media package simply?
You should use instruments like Hootsuite to gather analytics to your influencer media package. Hootsuite additionally affords a free influencer media package template, or you need to use Canva to create your personal.
What stats or analytics do manufacturers care about most in a media package?
Manufacturers care most about your attain, engagement, and viewers demographics. These analytics assist manufacturers perceive how nicely your content material performs and in the event you attain their goal demographic.
How lengthy ought to an influencer media package be?
Your influencer media package must be about one web page. Every part must be concise and scrollable in order that manufacturers get an important info
Ought to I embody my charges in my media package, or ship them individually?
It’s best to embody your charges in your media package. Briefly spotlight your pricing, providers, and charges in your package so manufacturers know immediately in the event that they’re a superb match.
How a lot does a media package price?
It’s free to create your personal influencer media package. You should use Hootsuite’s free influencer media package template or use a device like Canva to create your personal.
Develop your on-line presence with Hootsuite. From a single dashboard, you may schedule and publish posts on to Instagram and TikTok, have interaction your viewers, measure efficiency, and run all of your different social media profiles. Strive it free right this moment.
