From TikTok styling movies to Instagram match checks, style influencers form how folks categorical themselves and store. For manufacturers, they’re not simply tastemakers however strategic companions who construct belief, spark conversations and convert audiences.
What do UK customers worth most? In line with the 2025 Sprout Social Index™, it’s authenticity. It’s the highest trait they need to see from manufacturers, in addition to the hallmark of nice style influencer advertising.
Let’s discover the UK’s evolving influencer panorama, what to search for in a robust partnership and who’s main the cost in style proper now.
Prime 10 must-know UK style influencers in 2025
Seeking to elevate your influencer technique with creators who form what’s subsequent in style? These 10 UK-based model leaders aren’t simply trendsetters, they’re tradition drivers with engaged communities throughout Instagram, TikTok and YouTube.
Whether or not you’re constructing an influencer shortlist or looking for inventive inspiration, listed here are the names to know.
1. Nyane Lebajoa (@nyane)
- Instagram: 2.5M
- TikTok: 2M
- YouTube: 427K
Nyane Lebajoa blends style with fantasy in her unmistakable #LetsDressMeUp sequence. Her doll-like make-up and NPC-style (non-playable character) GRWM movies rework on a regular basis outfit creation right into a performative artwork type. As founding father of the TEMPER wig line, Nyane fashions her items with editorial aptitude and originality.
Supply: Instagram
2. Koleen Diaz (@koleendz)
- Instagram: 721K
- TikTok: 691K
- YouTube: 1.58M
Koleen’s content material bridges streetwear edge with world journey aesthetics. Her signature vlogs and #GRWM movies give followers a glimpse into solo residing in London and style discovery on the transfer.
Supply: Instagram
3. Chioma Nnadi (@chiomannadi)
As Head of Editorial Content material at British Vogue, Chioma shapes the voice of some of the iconic world style manufacturers. Her affect extends past her title, as she’s a revered storyteller, interviewing visionaries like FKA Twigs and Rihanna.
Supply: Instagram
4. Agnes Pusztai (@whatgigiwears)
- Instagram: 395K
- TikTok: 36.6K
Recognized for her elevated high-street appears to be like, Agnes mixes outsized tailoring, retro patterns and purposeful outerwear for the lady who wants model and practicality. Her feed is a masterclass in easy metropolis style.
Supply: Instagram
5. Madame Joyce (@madamejoyce1)
- Instagram: 113K
- TikTok: 868.5K
- YouTube: 161K
The voice behind podcast “Cocktails and Takeaways” can be a style powerhouse. Madame Joyce’s vibrant model options luxe textures, daring silhouettes and standout items, reflecting her presence as a multi-hyphenate creator.
Supply: Instagram
6. Stephen Omotayo (@somotayo10)
- Instagram: 153K
- TikTok: 1.3M
Stephen Omotayo affords a lesson in menswear versatility. From trendy enterprise matches to blockcore fundamentals, his aesthetic content material and considerate color coordination make him a go-to for on a regular basis menswear inspiration.
Supply: Instagram
7. Izzy Manuel (@izzy_manuel)
- Instagram: 17.1K
- TikTok: 1.5K
Izzy Manuel champions dopamine dressing with a sustainable twist. Her moral style content material is filled with color, texture and play, making partnerships together with her supreme for manufacturers prioritising values and artistic storytelling.
Supply: Instagram
8. Lydia Rose (@fashioninflux)
- Instagram: 2.6M
- TikTok: 470.4K
- YouTube: 154K
A longtime favorite in UK style, Lydia brings good informal vitality to life with try-ons, magnificence suggestions and recs and now, mum-friendly matches. Her latest motherhood content material has expanded her attain into the approach to life house.
Supply: Instagram
9. Lydia Tomlinson (@lydiajanetomlinson)
- Instagram: 1.6M
- TikTok: 210.8K
- YouTube: 856K
Lydia advocates for timeless model over fleeting tendencies. Her academic content material breaks down wardrobe technique, suppose versatile staples, outfit formulation and elevated fundamentals.
Supply: Instagram
10. Efe Efeturi (@efe.efeturi)
- Instagram: 388K
- TikTok: 131.6K
- YouTube: 1.28K
Efe is redefining model for senior males with polish and poise. With a give attention to grooming, cologne and traditional menswear, his viewers proves that model is ageless and nonetheless aspirational.
Supply: Instagram
The UK style influencer advertising panorama
UK style influencers are driving a brand new period of brand name partnerships, the place creativity meets social commerce and authenticity drives enterprise outcomes. In truth, Influencer’s State of Influencer Advertising and marketing within the Trend Trade report tasks that the UK’s influencer advertising trade ought to high US$1.73 billion between 2024 and 2029, rising at a gradual 8.14% annual fee.
Trend performs a significant function in that development. UK attire income is on observe to hit US$33.09 billion by the top of 2025, with luxurious style alone contributing US$8.12 billion. And as e-commerce expands, style creators will solely turn into extra influential throughout the customer journey.
UK customers are particularly lively on social in the case of trendspotting and model engagement. The 2025 Sprout Social Index™ discovered that 91% of UK customers use social to remain culturally knowledgeable, and 54% flip to Instagram particularly.
Influencer content material isn’t simply entertaining, it additionally drives motion for retail manufacturers on social. Sprout additionally present in its State of Influencer Advertising and marketing Report that just about half of UK and US customers say they make at the very least one buy a month based mostly on influencer posts.
For social media groups, the problem is precision, not quantity. To assist with this, Sprout Social’s influencer discovery instruments, which use AI-powered filters, pinpoint creators based mostly on engagement charges, viewers make-up and Promoting Requirements Authority (ASA) compliance. Which means you possibly can establish micro and nano influencers with actual attain and show the affect of each partnership.
Finest UK style micro-influencers
Influencer advertising isn’t nearly follower counts, it’s about neighborhood, creativity and credibility. These 5 UK style micro-influencers punch nicely above their weight, making them supreme companions for area of interest campaigns and genuine storytelling.
11. Nicole Careri (@nicole_careri)
- Instagram: 44K
- TikTok: 16.7K
Stylist and jewelry model founder Nicole Careri delivers high-impact visuals with architectural backdrops and sculptural styling. From metallic heels to distressed bomber jackets, her sultry-meets-streetwear aesthetic is something however fundamental. Nicole can be a Savage x Fenty ambassador and has styled for celebrities, giving her style content material added trade credibility.
Supply: Instagram
12. Zoe Ilana Hill (@zoeilanahill)
- Instagram: 72.1K
- TikTok: 10.9K
- YouTube: 6.24K
Zoe Ilana Hill brings petite style to the forefront, styling all the things from Zara fundamentals to Prada sunnies. Her jet-set life-style and playful haul movies strike a relatable, aspirational stability. Zoe companions with excessive road staples like White Fox Boutique and Miss Lola, making her a sensible decide for manufacturers aiming to bridge accessibility and aptitude.
Supply: YouTube
13. Olivia Wayman (@oliviasshoppingdiary)
- Instagram: 104K
- TikTok: 68.2K
Olivia Wayman is your minimalist muse with a love for timeless model. Her temper boards and style diaries provide perception into the best way to construct a luxe wardrobe with longevity in thoughts. As a Substack author and acutely aware shopper, she influences each what folks put on and the way they store.
Supply: Instagram
14. Liv Effia Blankson (@livblankson)
- Instagram: 31.6K
- TikTok: 1.8K
Liv brings persona and flexibility to her style content material. She effortlessly mixes informal styling with area of interest pursuits like pure hair care and F1 racing. Her skill to intersect life-style content material with style makes her a standout selection for manufacturers trying to attain multi-interest audiences.
Supply: Instagram
15. Penny and Nikki (@styleinthestix)
Penny and Nikki are UK-based micro influencers who’re redefining rural style with a sustainable edge. From their dwelling in Rutland, they share thoughtfully styled appears to be like that prioritise pre-loved, moral items and provide a grounded, accessible tackle sluggish style.
Supply: Instagram
Prime male style influencers within the UK
Seeking to attain trendy UK audiences? These male style influencers lead with distinctive appears to be like, inventive storytelling and constant communities throughout social platforms. From streetwear to traditional tailoring, right here’s who to observe.
16. D’nieccio Mitchell (@dnieccio)
- Instagram: 506K
- TikTok: 549.8K
D’nieccio blends 90s and early 2000s nostalgia with trendy aptitude. His outfit-of-the-day sequence, “Documenting My Matches,” showcases outsized denim, varsity jackets and sports activities jerseys, styled with sneakerhead precision.
Supply: Instagram
17. Artur Kramer (@arturkramer)
- Instagram: 1.8M
- TikTok: 3.3M
Together with his signature transitions and daring edits, Artur’s content material feels cinematic. A excessive road favorite, he usually companions with NovaMen and Boohoo, and sources styling inspo straight from his feedback.
Supply: Instagram
18. Sam Grey (@samgraystyle)
Sam’s model is rooted in traditional menswear. Suppose crisp white tees, tailor-made fits and heirloom-worthy equipment. His web page is a go-to for timeless inspiration and elevated fundamentals.
Supply: Instagram
19. Gurj Sohanpal (@gurjsohanpal)
- Instagram: 23.7K
- TikTok: 258
London-based style blogger Gurj pairs refined menswear with scenic journey backdrops. He collaborates with area of interest perfume manufacturers like Penhaligon’s and luxurious watchmakers similar to Tag Heuer, bringing aspirational life-style content material to life.
Supply: Instagram
20. SM (@dapperclassic)
SM describes his feed as a “every day model diary”. A Correct Fabric accomplice, he curates appears to be like that showcase traditional tailoring, wealthy knitwear and versatile footwear, all underpinned by sophistication.
Supply: Instagram
Finest high-street style influencers in UK
Luxurious could dominate headlines, however excessive road style shapes on a regular basis model. These influencers mix accessibility with aptitude, making them supreme for trend-driven, values-aligned campaigns.
21. Eleftherios Vogiatzis (@elefv)
- Instagram: 141K
- TikTok: 96.7K
Recognized for his clear, trendy aesthetic, Eleftherios paperwork his on a regular basis outfits and showroom visits with easy appeal. He’s collaborated with H&M, COS and Zara, bringing excessive road staples to life.
Supply: Instagram
22. Joel Mcloughlin (@gallucks)
- Instagram: 310K
- YouTube: 157K
- TikTok: 52.9K
Joel’s edgy, mostly-monochrome model is equal components rebellious and refined. Past London Trend Week vlogs, he shares candid content material about private journeys, creating a real bond with followers.
Supply: Instagram
23. Patricia Niamh O’Dwyer (@patriciaodwyer)
- Instagram: 31.8K
- TikTok: 1K
Patricia brings persona and polish to each look. Her #WaysToWear movies break down styling for daring items, whereas her contributions to Sheer Luxe and The Wedding ceremony Version communicate to her editorial credibility.
Supply: Instagram
24. Claudia Berresford (@claudia_berresford)
- Instagram: 32.4K
- TikTok: 1.2K
Content material creator and style blogger Claudia Berresford blends development forecasting with real-time styling. Her content material contains seasonal temper boards and tutorials, making her a relatable information for fashion-conscious buyers.
Supply: Instagram
25. Omer Elsarrag (@omerelsarrag)
- Instagram: 171K
- TikTok: 283.2K
Omer is a males’s style influencer and the go-to for elevating on a regular basis matches. His clean-cut guides highlight staples like Chelsea boots, corduroy shirts and polos, making excessive road style really feel high-end.
Supply: Instagram
26. Jordan Grant (@jo.rdan)
Content material director at Warmth and style week common, Jordan is certainly one of London’s rising model icons. She mixes high-end labels like Jacquemus with accomplice manufacturers like Aritzia, delivering daring but wearable appears to be like.
Supply: Instagram
Finest luxurious and designer style influencers in UK
Luxurious and designer style within the UK includes daring personalities who set tendencies, not simply observe them. These influencers mix high-end aesthetics with real viewers connection, which makes them invaluable for manufacturers which are looking for to raise their picture and attain discerning customers.
Listed here are a number of to learn about:
27. Lorna Luxe – @lornaluxe
Recognized for her “violently iconic” aesthetic and candid method to physique picture, Lorna bridges aspirational style with emotional relatability. Her constant transparency and high-converting partnerships make her a standout for manufacturers that wish to join on extra than simply model.
Supply: Instagram
28. Melissa’s Wardrobe – @melissaswardrobe
- Instagram: 378K
- TikTok: 227.6K
Melissa is without doubt one of the UK’s most revered luxurious style stylists and content material creators. Her styling blends timeless magnificence with editorial aptitude and infrequently spotlights rising designers and underrepresented voices in style. Primarily based in London, she affords a distinctly British tackle luxurious, rooted in confidence, tradition and neighborhood.
Supply: Instagram
29. Olivia Charlotte Burton – @oliviacharlotteburton
- Instagram: 261K
- TikTok: 74K
Primarily based in Manchester, Olivia brings a distinctly northern appeal to the UK luxurious style scene. Her content material blends high-end style with real-life relatability, suppose designer staples styled for on a regular basis put on towards the backdrop of on a regular basis moments. It’s this grounded method that makes her stand out in an area that always sees polish over persona.
Supply: Instagram
30. Noorie Ana – @noorieana
- Instagram: 139K
- YouTube: 139K
London-based Noorie Ana blends style and journey into a life-style her followers aspire to. Recognized for her vibrant outfit inspiration, modest but trend-led appears to be like, and candid GRWM movies, she reveals how model interprets seamlessly from London streets to locations overseas. Her journey content material, whether or not exploring European metropolis breaks or tropical getaways, affords followers recent concepts for versatile, on-the-go wardrobes.
Supply: Instagram
Prime plus dimension style influencers within the UK
Inclusive illustration isn’t elective, it’s important. These UK-based plus dimension style influencers are redefining magnificence requirements and cultivating highly effective, loyal communities by way of confidence-led content material and style-forward storytelling.
31. Alexia (@curvylexie28)
- Instagram: 38.4K
- TikTok: 8.4K
- YouTube: 2.09K
Alexia champions physique confidence by way of style hauls, mobility suggestions, outfit inspiration, and wellness content material. A Fabletics ambassador, she additionally companions with excessive road manufacturers like Boohoo and Shein. Her inclusive content material usually options her husband, who can be an influencer, to create moments of favor and assist.
Supply: Instagram
32. Talisha Jade (@_talishajade)
- Instagram: 85.2K
- TikTok: 157.4K
Talisha is a curve mannequin and life-style creator providing outfit inspiration for each event. Her fashion-forward content material showcases appears to be like from Bravissimo and She Oath, whereas her vlogs mirror her genuine method to on a regular basis glam.
Supply: Instagram
33. Laura Ferry (@whatlauraloves)
- Instagram: 245K
- TikTok: 39.6K
Laura merges style with advocacy. A former BBC “I Can See Your Voice” contestant and journey blogger, she additionally discusses ADHD and confidence with uncooked honesty. Whether or not she’s attempting on vacation appears to be like or sharing psychological well being reflections, her presence is as actual as it’s inspiring.
Supply: Instagram
34. Natasha Lee (@beyondbeautifullwoman)
Stylist, coach and Trend Nova Curve ambassador Natasha helps her “huge baddies” really feel their greatest. Her TikToks and Instagram Reels are equal components empowering and sensible, with vacation swimwear suggestions and tailor-made styling suggestions designed for plus dimension ladies.
Supply: Instagram
35. Diana Sirokai (@dianasirokai)
- Instagram: 1.2M
- TikTok: 350.6K
Diana is a plus dimension mannequin turning heads with each submit. Recognized for her brilliant bikinis, daring two-piece units and assured model recommendation, she proves that style is for each physique. An extended-time accomplice of Trend Nova Curve, Diana leads with fearless self-expression.
Supply: Instagram
Prime sustainable style influencers within the UK
Sustainable style influencers within the UK are reshaping what affect appears to be like like by inserting ethics, transparency and acutely aware model on the forefront. Their affect goes past likes and aesthetic curation to mobilise communities, encourage actual change and form shopper expectations round sustainability. Right here’s how:
36. Venetia La Manna – @venetialamanna
- Instagram: 364K
- TikTok: 137.3K
A pointy critic of quick style and co-founder of Bear in mind Who Made Them, Venetia blends high-impact activism with minimalist model. Her viewers trusts her not only for style inspiration but additionally for sparking important conversations that manufacturers can’t ignore.
Supply: Instagram
37. Aja Barber – @ajabarber
Creator of Consumed and Dangerous Vibes and a revered voice in moral style, Aja brings readability to advanced points like intersectional sustainability and overconsumption. Her content material is vibrant and academic and constantly drives deep engagement.
Supply: Instagram
38. Rosie Okotcha – @rosieokotcha
Rosie proves that sustainable style doesn’t require massive budgets. Her thrifted appears to be like and community-driven content material really feel hyper-local and relatable, which makes her a rising voice in grassroots affect.
Supply: Instagram
39. Tolmeia Gregory – @tolmeia
An early advocate for moral style, Tolmeia makes use of inventive activism and multimedia storytelling to attach with Gen Z audiences. From podcasts to art-led protest, her platform is a dynamic mixture of goal and play.
Supply: Instagram
40. Sophie Benson – @sophiebenson
As a journalist who covers sustainable style, Sophie brings details and sensible recommendation to her followers’ feeds. Her reporting model affords authority and readability, which makes her content material a go-to for knowledgeable customers.
Supply: Instagram
Methods to discover the proper style influencer within the UK
Gordon Ramsay and Victoria Beckham would possibly command world consideration, however mega influencers aren’t all the time your best option, particularly in the event you’re concentrating on a selected viewers or looking for long-term ROI. In truth, nano and micro influencers usually have a better engagement fee than these with massive followings.
These creators don’t simply submit, they join. Their smaller, extra targeted followings are typically extremely engaged and values-aligned, which makes them supreme companions for manufacturers which are looking for significant, measurable outcomes.
Use these standards to information your influencer choice technique and optimise for attain, relevance and outcomes:
- Viewers demographics and model relevance: Concentrate on creators whose followers match your supreme buyer profile. That features location, age, gender and style preferences. Sprout’s Influencer Advertising and marketing platform and influencer discovery instruments make this simple. With them, you possibly can filter by viewers insights to search out the proper match.
- Platform and content material format fluency: Prioritise influencers who excel on the channels your prospects use most, whether or not that’s Instagram Reels, TikTok or YouTube Shorts, and who create the sort of content material that drives clicks, not simply views.
- Authenticity and model alignment: Keep in mind that whereas private model issues, shared values matter extra. Sprout helps you consider model match by reviewing historic content material, tone of voice and previous collaborations so you possibly can construct partnerships that really feel genuine and credible.
- Engagement over self-importance metrics: Don’t get distracted by follower depend. Excessive engagement charges, which you measure by way of feedback, shares and saves, sign belief and affect. And with Sprout’s AI-powered engagement filters, you possibly can rapidly floor creators who spark actual conversations.
- Compliance and model security: From ASA tips to model status, staying compliant is important. To assist with this, Sprout’s Influencer Advertising and marketing platform contains built-in security checks so you possibly can accomplice with peace of thoughts.
Sprout Social takes the guesswork out of influencer advertising. From marketing campaign planning to efficiency monitoring, these instruments enable you establish creators who align together with your objectives and join with UK audiences in a means that feels each strategic and honest.
Make a long-lasting affect with the proper UK style influencers
Trend influencers do greater than mannequin nice outfits. They form tendencies, drive discovery and construct neighborhood. As you discover new campaigns or partnerships, search for creators who align together with your model values and join authentically with their viewers.
With so many voices within the combine, narrowing your shortlist can really feel overwhelming. That’s the place having the proper instruments makes a distinction. Sprout Social Influencer Advertising and marketing may also help you uncover and join with UK style influencers who mirror your model and attain the folks you need to interact.
Need to see the way it works? Discover the Sprout Influencer Advertising and marketing platform once you’re prepared.
