I lately wrote about hitting 20,000 followers on LinkedIn and what comes subsequent. In that article, I shared that Threads can be my subsequent frontier, and now, I need to share why and the way I plan to make it so.
After years of posting inside a structured framework on LinkedIn, I began questioning what would occur if I loosened the foundations. I’ve examined codecs, frequency, and monetization, however all the time via the lens of efficiency. I didn’t need to transfer into a brand new part of development utilizing the identical ways. What if I handled content material much less like a system to optimize and extra like a sandbox to play in?
And so, the Proof of Idea sequence was born, and with it, my first experiment: rising from 366 to 1,000 followers on Threads in three months via natural effort, curiosity, and consistency.
In contrast to LinkedIn, Threads nonetheless looks like an open discipline. The playbook isn’t written but. Posts journey much less by polish and extra by presence — by becoming a member of conversations, responding rapidly, and exhibiting up like an individual, not a model. It’s the proper place to relearn what experimentation looks like.
Why Threads (and why now)?
LinkedIn taught me how one can construct authority; Threads is the place I’m attempting to reclaim my creativity.
Threads looks like a reset — casual sufficient to experiment with out overthinking, but energetic sufficient to check concepts quick.
Plus, Threads mirrors the place social media is heading: towards smaller, quicker areas that reward participation over perfection. I’m tapping into the joy round Threads from different creators who’re actively rising on the platform.
I don’t know but who my Threads viewers shall be, however that’s a part of the attraction. I need to experiment throughout my pursuits — from distant work to model partnerships to the straightforward aesthetic issues I benefit from each day (like sharing my lunches or photos from my travels).
This isn’t the primary time I’m utilizing Threads as a testing floor, both. The final time I centered on the platform practically a 12 months in the past — which I documented on this article — I realized loads in regards to the energy of dialog on the platform.
This time round, I’m not aiming for virality, simply testing what occurs once I put up like myself with out the strain of exhibiting experience.
⚡A lot of the recommendation in Find out how to Get Extra Followers on Threads is powering my strategy, so I like to recommend you take a look at the article!
Setting the bottom guidelines
Regardless of the shortage of construction in my precise posts, the experiment wants some guardrails and milestones. So right here’s what I’ve landed on:
- Follower start line: 366 followers on Threads (431 as of writing this text)
- Objective: Attain 1,000 by December 15, 2025.
- Cadence: One scheduled put up each day (powered by our greatest time to put up information, in fact), plus spontaneous posts when inspiration hits.
- Focus: 100% natural — no advertisements, no follow-for-follow, no automation.
- Time funding: About 20 minutes every day, break up between writing, posting, and fascinating with others.
- Measurement: Weekly check-ins on follower development, replies per put up, and dialog high quality (not simply likes).
Past the numbers, I’ll additionally observe the way it feels — whether or not posting this manner sparks pleasure or begins to really feel like an obligation.
The plan
Threads isn’t a spot for good niches. It rewards multidimensional creators who present up as themselves — and that’s precisely what I plan to lean into.
Decide my content material pillars
Right here’s what I’ll put up about:
- Distant work: Reflections, instruments, and habits from working globally.
- Life as a newbie content material creator: Documenting my development on Threads in actual time.
- LinkedIn content material creation: Classes I’m translating from a extra polished platform.
- Creator development: Experiments, learnings, and what consistency really builds.
- Content material advertising and marketing: Behind-the-scenes from Buffer — frameworks, campaigns, and storytelling.
- Model partnerships: What I’ve realized from collaborations, approvals, and artistic briefs.
- Productiveness: Techniques, health, and routines that make the entire above potential.
⚡ I documented my strategy to determining content material pillars in How To Create Content material Pillars For Social Media
Decide to a every day rhythm of scheduled and spontaneous posts
Construction retains me constant**,** whereas flexibility retains me artistic. So I’m mixing each — one scheduled put up every day (anchored in my content material pillars) and spontaneous posts at any time when inspiration strikes.
- Scheduled posts: Retains me grounded with a constant rhythm of insights and reflections.
- Spontaneous posts: Retains me curious — fast ideas, visuals, or random questions that spark conversations.
Engagement as a development lever
Threads runs on dialog, not broadcasting — so engagement is the true development engine.
Right here’s my strategy:
- Be a part of 5 to 10 conversations every day: Add considerate feedback and questions that transfer discussions ahead.
- Prioritize replies over attain: Feedback drive discovery, so I’ll reply to each significant reply.
- Use tags deliberately: Discover and contribute to related communities via tags like #RemoteWork or #Creators.
- Cross-promote with care: Share standout Threads moments to Instagram or LinkedIn to ask deeper connection.
- Collaborate naturally: Co-create concepts with different creators or construct off shared themes in public.
If my LinkedIn development got here from consistency, I think Threads development will come from curiosity.
The month-by-month strategy
Month 1: Discovery
This month is about exploration.
I’ll put up every day throughout all my pillars, observe which codecs and matters achieve traction, and begin figuring out patterns — the sort of content material that sparks replies, shares, or follows.
By the tip of the month, I need a clearer sense of my viewers, top-performing matters, and excellent posting instances.
Objective: attain 500 to 600 followers, however extra importantly, collect sufficient information to refine my focus.
Month 2: Refinement
That is the place I’ll slim in.
I’ll double down on the pillars that resonated most in Month 1 and begin introducing recurring codecs. Perhaps a weekly “Threads Journal” the place I replicate on development classes, or a recurring visible sequence tied to my way of life posts.
I’ll additionally lean into conversations — replying to different creators extra deliberately, becoming a member of developments, and testing options like polls or tags extra actively.
Objective: attain 800 followers and set up a recognizable content material rhythm.
Month 3: Acceleration
By Month 3, the objective is to scale what works.
Meaning doubling down on confirmed codecs, collaborating with others, and sharing meta-reflections in regards to the journey — the very posts that can later turn into How I Grew to 1,000 Followers on Threads.
I’ll experiment with “open thread” prompts to construct neighborhood (“Drop your present content material problem — I’ll share what’s working for me”) and take a look at cross-platform engagement by sharing a couple of of my finest Threads moments elsewhere.
Objective: hit 1,000 followers — and seize the insights that matter most for the following Proof of Idea installment.
Anticipated challenges
Each experiment sounds neat on paper. The true take a look at is what occurs in week three, when the novelty wears off and the algorithms begin behaving in another way.
A couple of issues I’m already anticipating:
- Inventive fatigue. Posting every day will take a look at my skill to remain impressed. I’m planning to batch-write a couple of posts throughout high-energy days, so I’ve one thing to fall again on once I’m not feeling as artistic.
- Discovering my Threads “voice.” On LinkedIn, I do know precisely how one can write for that viewers. Threads feels looser — much less skilled, extra conversational — and it’ll take some trial and error to seek out the fitting rhythm.
- Balancing work and play. As a result of I additionally write about social media for Buffer, the road between experimenting and analyzing can blur rapidly. I need to shield this house as a artistic outlet, not a content material lab.
- Platform unpredictability. Threads continues to be evolving. Options shift and visibility fluctuates (courtesy of The Algorithm). My objective is to remain adaptable and deal with each change as one other information level within the experiment.
What I’m hoping to be taught
Each platform teaches you one thing new about being a creator.
LinkedIn taught me the worth of construction and consistency. Threads, I hope, will train me how one can keep artistic with out overthinking — to put up from curiosity, not efficiency. I need to see what occurs when development isn’t engineered however found in actual time.
By means of this experiment, I’m seeking to perceive:
- Which varieties of posts invite real dialog, not simply engagement.
- How totally different codecs — textual content, visuals, and video — thrive in a extra experimental ecosystem.
- Whether or not consistency nonetheless wins when creativity leads.
- How neighborhood on Threads grows in another way from LinkedIn — slower, deeper, or simply extra human.
After I hit 20,000 followers on LinkedIn, it felt like the tip of 1 story — proof that deliberate methods work. Beginning over on Threads looks like the start of one other: a reminder that experience is just beneficial in case you’re nonetheless keen to be a newbie.
Curiosity and experimentation constructed my first viewers. I hope to faucet into that feeling once more — posting with out strain, studying in public, and rediscovering the enjoyable in exhibiting up simply because I need to.
If you wish to observe alongside, you will discover me on Threads @tamioladipo. I’ll be sharing updates — the wins, the misses, and the metrics — as I attempt to develop to 1,000 followers by the tip of the 12 months.
And once I get there, you’ll discover the total breakdown proper right here in my subsequent article within the sequence: “How I Grew to 1,000 Followers on Threads.”
Different articles within the Proof of Idea sequence
📖 I Reached 20,000 Followers on LinkedIn and I Really feel Bizarre About It
