Approach earlier than the times of gender neutrality, males’s manufacturers would faucet ladies to put on their garments. Keep in mind Marlene Dietrich in a waistcoat and bowtie within the 1930 movie “Morocco,” Katharine Hepburn in her boxy males’s trousers or Audrey Hepburn in a pink Brooks Brothers button-down on the duvet of Vogue in 1949?
Now Eton has tapped actress Maggie Gyllenhaal as its new model ambassador, and she is going to star within the Swedish model’s fall marketing campaign sporting its males’s costume shirts.
The marketing campaign was photographed by Gary Sorrenti and it reveals Gyllenhaal carrying 4 completely different shirts that have been created solely for her via Eton’s Customized Made program.
Maggie Gyllenhaal has lengthy been a fan of carrying males’s shirts.
Gary Sorrenti
“Maggie embodies all the things we admire: mind, and an instinctive sense of favor,” mentioned Janelle Hallberg, model and communications director at Eton. “She represents the shift in menswear — a transfer towards deeper cultural resonance, individuality, and relevance — and brings that readability to Eton.”
Gyllenhaal mentioned carrying males’s shirts are nothing new for her. “I really am somebody who wears males’s shirts. So I assumed it was a cool and weird ask that I might characterize them. Basic shirting is simply a part of one thing that I wish to put on on a regular basis.”
She mentioned that aesthetically, she likes her shirts to be “a bit oversize. I additionally like after they’re smooth sufficient, or skinny sufficient within the cloth, you could nonetheless see your physique beneath or a minimum of really feel your physique beneath. I really like a collar, too. A robust collar. I prefer it just a little ’70s.”
She mentioned she believes ladies can put on conventional menswear items “and accomplish that in a manner that’s nonetheless very female. A shirt like those Eton makes feels gender-neutral to me.”
She added that she’s all the time felt an affinity towards clothes. “It’s humorous — my mother all the time says her recollections are tied to meals, and mine are tied to garments. I’ve recollections from a really younger age of both feeling like I had completely the mistaken outfit on or, conversely, feeling like I used to be in simply the best factor. One second that stands out: I used to be in elementary faculty and obsessive about Cyndi Lauper. I dressed like her at some point — wrapped a bit of tulle round my head in an enormous bow, coated one eye, and felt superb. After all, I feel I needed to play volleyball that day and was completely not dressed for it. However nonetheless, it was a threat, and it felt nice.”
She’s carried that sentiment via to her grownup years as properly. “It makes me really feel good after I’m in one thing that appears like, a minimum of indirectly, it’s an expression of who I’m and the way I’m feeling that day. And currently, that’s a males’s costume shirt.”
