The Estée Lauder Firms has employed Aude Gandon as its first chief digital and advertising and marketing officer (CDMO). Efficient Aug. 1, she’s going to report back to Stéphane de La Faverie, the model’s president and CEO.
Gandon joins from Nestlé, the place she held the CDMO title since 2020. Earlier than that, she labored as international model managing director at Google for its platforms and ecosystems like Android, Google Play, and Chrome, main built-in model and inventive methods throughout 5 continents. She additionally directed accounts at companies like Publicis, McCann, and Leo Burnett.
“Aude is an distinctive and achieved international advertising and marketing chief with in depth expertise reworking main consumer-facing companies within the digital age,” mentioned de La Faverie in a press release. “Her deep experience throughout all aspects of selling—from model technique and inventive growth to digital transformation and knowledge analytics—will likely be instrumental as we proceed to construct stronger client connections.”
As CDMO, the exec will lead the wonder firm’s precision advertising and marketing, artistic operations, client and class insights, regional retailer design and visible merchandising, omnichannel media technique, and international client care. She may even oversee international digital commerce and associate intently with regional management to speed up on-line efficiency.
Per the model, her remit is meant to “elevate the patron journey at each contact level.”
“As client behaviors proceed to evolve, the chance to steer the digital and advertising and marketing transformation for a premier status magnificence firm is extremely thrilling,” mentioned Gandon. “I sit up for partnering with the gifted groups there to reinforce our digital capabilities, deepen client connections, and drive progress throughout manufacturers and channels.”
With over 20 manufacturers like Clinique, MAC, and Tom Ford throughout greater than 150 markets, Estée Lauder lately partnered with Adobe to include generative AI into its product advertisements for higher work effectivity.
“These instruments have given our crew lots of functionality to be extra artistic and unencumber their time from doing all the media work—nobody desires to do 700 variations,” Yuri Ezhkov, vp of the model’s Inventive Heart of Excellence, advised ADWEEK in March.
He additionally added that the corporate is agency on not utilizing the know-how for any consumer-facing materials that options absolutely rendered people to keep away from creating unrealistic magnificence requirements.
