Eos Merchandise has promoted chief advertising and innovation officer Soyoung Kang to the newly created position of president.
In her new place, she’ll proceed to supervise advertising, innovation, and ecommerce, whereas additionally assuming expanded accountability for the corporate’s business technique, enterprise efficiency, and P&L progress and profitability
From challenger to Gen Z fave
The marketer first joined Eos in 2018 and has spent the previous seven years turning the private care model right into a millennial and Gen Z staple via social-first advertising campaigns.
When she joined, Eos was a small challenger model greatest identified for one key product—a colourful, spherical lip balm. Now, the enterprise sells skincare, magnificence, and shaving merchandise.
Notable campaigns embody “Bless Your F*ing Cooch”, a limited-edition line in collaboration with company Mischief @ No Mounted Handle that was born from a TikTok video, and its sister-themed Tremendous Bowl debut “Harshest Critic.”
Soyoung’s promotion follows 14 consecutive quarters of double-digit retail gross sales progress for the enterprise.
“Soyoung has been instrumental in shaping Eos into the cultural powerhouse and business success it’s right now,” stated Jonathan Teller, founder and chief govt of Eos Merchandise. “She spearheaded our growth into the physique care class, now the core of our enterprise. Her strategic imaginative and prescient, disruptive creativity, and business acumen make her the perfect chief for our subsequent section of progress.”
Kang added: “Eos has all the time been a model that dares to disrupt whereas placing the patron first. It’s an honor to guide into this subsequent chapter as we proceed to push boundaries, construct neighborhood, and drive sustainable, worthwhile progress via innovation, creativity, and business excellence.”
