Emily Ratajkowski is the overdressed and overjoyed star of Kurt Geiger‘s vacation 2025 marketing campaign, that includes new items from the London-based model‘s footwear and equipment line that lend a decadent feel and appear for the vacation season. The gathering is out there on-line and in shops Friday.
“Presently of yr, I like to show up the schmaltz…however I at all times hold it stylish. For this marketing campaign, we drew inspiration from basic feel-good vacation movies, with a wink of kitsch,” Rebecca Farrar-Hockley, chief artistic officer of Kurt Geiger, stated in an announcement. “Emily Ratajkowski is the angel atop of our well-dressed tree: a imaginative and prescient of timeless glamour, paired with the firecracker wit of a recent celebration woman.”
Emily Ratajkowski for Kurt Geiger
Laura Coulson
Within the marketing campaign, lensed by photographer Laura Coulson, Ratajkowski touts playful purses, together with the standout assortment piece The Pimlico — a brand new silhouette from Kurt Geiger with a glossy, gold-plated eagle emblem obtainable in lux leather-based, pastel sequins and an oversize and embellished design with pearls the dimensions of snowballs, per the model.
Different purses within the assortment masquerade as decadent desserts, together with two-tier pastel cake with iced crystals and a Champagne bottle celebration bag, additionally modeled by Ratajakowski. As for footwear, Kurt Geiger’s penchant for playfulness continues.
Emily Ratajkowski for Kurt Geiger
Laura Coulson
The vacation 2025 assortment contains a vary of footwear types, together with fluffy snow boots, pink lace booties, fluffy slides, ribbon-wrapped platforms and extra. Quintessential Kurt Geiger types together with the Islington sneaker and the Octavia gladiator sandal additionally get the vacation remedy with jeweled gildings. Costs for items within the assortment vary from $88 to $368.
Based in 1963, Kurt Geiger grew to become a number one authority in footwear and equipment in Europe. After many years in operation, the British equipment and footwear model was purchased for $360 million in Could 2025 by Steve Madden, increasing the designer’s worldwide attraction, with Wall Avenue forecasting potential development alternatives for the Kurt Geiger model within the U.S.
