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    Home»Retention»Driving Culture in the AI Era at Salesforce
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    Driving Culture in the AI Era at Salesforce

    spicycreatortips_18q76aBy spicycreatortips_18q76aSeptember 4, 2025No Comments9 Mins Read
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    Driving Culture in the AI Era at Salesforce
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    If you happen to haven’t already heard, Salesforce is main the best way with revolutionary know-how like Agentforce, our suite of customizable AI brokers and instruments that connects information and motion capabilities. The truth is, Agentforce on Assist has dealt with over 1 million help requests since launching in October 2024!

    As our know-how continues to evolve to assist us work smarter and extra effectively, it’s additionally reshaping the best way we work and join. To convey everybody alongside on this agentic revolution, a robust, inclusive tradition is important to a thriving digital workforce. And at Salesforce, we’re happy with the distinctive tradition we’ve constructed — one which prioritizes belief, development, and giving again.

    Blaze your path to Salesforce!

    At Salesforce, we’re not simply shaping the longer term. We’re turning large concepts into breakthroughs. Need to be part of the #1 AI CRM that’s main the digital labor revolution? Discover our open roles at the moment!

    So how are we strengthening and rising our tradition? We’re glad you requested! On the coronary heart of Salesforce is our Worker Engagement crew doing wonderful work behind the scenes. Who higher to talk to than our World Worker Engagement chief, Claire Rowley, in regards to the artwork of engagement from a worldwide perspective?

    We had the pleasure of talking with Claire, based mostly out of our Dublin, Eire workplace, and getting the within scoop on how she’s seen Salesforce’s tradition evolve. She additionally shares how we’re fostering connection throughout each nook of the globe throughout this thrilling transformation!

    Claire’s journey: From code to connection

    [Image credit: Salesforce]

    Claire’s journey to worker engagement began with surprising roots: mechatronic engineering (sure, you learn that proper). But it surely was throughout this time as an engineer when Claire’s curiosity in worker engagement started: “As an engineer, I used to be at all times concerned about how issues labored. After I turned a supervisor, I turned increasingly concerned about how folks labored. As my understanding and appreciation of crew dynamics grew, I turned intrigued by packages which drove Worker Engagement.

    “I participated in an element time stretch undertaking in an Inclusive Chief program whereas I used to be nonetheless an engineer. This gave me a style of what was concerned and gave me confidence to make the profession change when a everlasting Worker Engagement alternative got here up.”

    Since Claire has transitioned fields, she finds lots of parallel in her technical coaching and the way it informs her method to worker engagement methods:

    “Technical coaching has a robust emphasis on issues like information, placing in good processes, sturdy organizational abilities, leveraging a superb crew dynamic, and centered on discovering options. These abilities are very transferrable to Worker Engagement in an organization like Salesforce.

    “My crew plans international initiatives — activating plans in 50 places of work, managing a number of cultures and stakeholders, and making certain our work is impactful. This requires an enormous quantity of planning, stakeholder administration, and measurement.”

    Activating plans in 50 places of work situated all through 27 nations!? That appears like fairly the feat. However Claire explains that with belief, our #1 worth, and embodying the Salesforce tradition day-to-day, it’s greater than doable:

    “I lead with belief and innovation. My crew is international and unfold throughout a number of time zones, so we’re by no means in a gathering altogether. It could be unattainable to do what we do if we didn’t belief one another. I like crew brainstorms for brand spanking new concepts and studying about what works throughout our totally different worker base.”

    The artwork of engagement: Nurturing Salesforce’s evolving tradition

    Over the previous few years, Salesforce has grown in dimension and we’re proud to have over 76,000 international workers! With our increasing worker inhabitants, our tradition has naturally advanced and, to a level, at all times will. Claire and her crew work exhausting to strike a stability of sustaining the essence of our Salesforce tradition, whereas making certain it will possibly constantly adapt and develop with the corporate over time.

    Claire mentions that a method to assist this occur is by bringing our tradition to life. One instance is Salesforce’s Journey Membership (our model of Convey Your Baby to Work Day).

    This occasion is already making a worldwide influence, with Claire anticipating practically 15,000 attendees worldwide throughout numerous places this yr. As of this text’s publication, this system’s success is obvious: 96% of attendees reported feeling extra related to Salesforce, and 94% consider that the Salesforce Journey Membership contributes to Salesforce being a Nice Place to Work. The “Agentforce” theme added to the joy of this yr’s occasions, which remodeled the workplace into a celebration with music, arts and crafts, tech video games, and entertainers. To increase the enjoyable globally, a particular Journey Membership app was launched and included in these occasions the place youngsters had been in a position to play Agentforce-related video games and find out about AI.

    As Alexandra Siegel, our SVP and Chief Equality and Engagement Officer says, “Our values create worth.” For Claire, which means: “we take the identical method for all of our initiatives ensuring Belief, Buyer Success, Innovation, Equality, and Sustainability are on the heart of all of it.”

    With the fixed state of innovation and development leading to transformation, the function of Worker Engagement turns into much more very important as it will possibly assist acclimatize concepts and drive pleasure.

    As Claire explains: “Change comes at numerous speeds and evokes totally different feelings in folks. For the reason thatlaunch of Agentforce, our crew straight helps worker adoption of this wonderful innovation. Worker Engagement has been concerned with interactive Agentforce Studying Days and hosted Agentforce research events.” These research events are devoted classes for folks working in direction of changing into an Agentblazer Champion, Innovator, or Legend. Staff collect to attach, gasoline up on high-energy snacks, and ask our Trailhead professionals their Agentforce questions. Claire provides: “We even developed an Agentforce Augmented Actuality app which supplies studying and selfie moments with the brokers that workers, clients, and candidates can obtain.” (You may expertise the app your self without cost by downloading it from the Apple Retailer or Google Play App Retailer)

    One of many issues that Claire feels is useful to have in place throughout change is one thing fixed — which in Salesforce’s case is our 1-1-1 mannequin. This fixed tenant of our tradition has resulted in over 10 million volunteering hours (and counting!) and extends to our broader worker inhabitants as we give again to 1 one other, help tasks and groups, all whereas making certain Salesforce’s success.

    World moments, international influence

    From Salesforce Journey Membership to Agentforce Studying Days, these tradition moments create a ripple impact of pleasure, engagement, and influence all through the corporate.

    [Image credit: Salesforce]

    One among Claire’s favourite tradition moments goes again to our 1% mannequin: “It’s bought to be the volunteering occasions for me. I’ve volunteered extra in my 3 years at Salesforce than in my complete life.

    One big occasion this yr was in Eire the place over 1000 workers took half in a one-day occasion and we raised over $100K for native charities. It was wonderful to arrange and be a part of one thing so impactful. We every bought sponsorship to bike, hike, run or cycle – and all ended up on the identical location.”

    Not solely does the 1% mannequin showcase how we really prioritize our values as an organization, it additionally solidifies that Salesforce isn’t just an organization — however a platform for change.

    Talking of change, one of many new tradition moments that Claire is most happy with is introducing our ‘Convey Your Father or mother/Companion/Pal to Work’ occasion. This inclusive occasion is a spin on the standard ‘Convey Your Youngsters to Work Day,’ increasing what “household” means at Salesforce — workers are inspired to ask relations, mates, and family members to participate in a day within the life at Salesforce. Attendees had a fun-filled day the place they might participate in a volunteer exercise, discover a barista and culinary sustainability demo, or attend an AI information demo session.

    The occasion was an enormous success and one worker shared: “I used to be particularly delighted that my mother and father from India had been in a position to go to throughout this time. They had been really touched by the nice and cozy welcome and particular remedy they acquired.” Claire additionally talked about how “it was wonderful to see colleagues work together with relations and so they had been all amazed with the workplace. It introduced a brand new sense of pleasure to workers and we will’t wait to run it once more this yr.”

    Main the engagement revolution

    Whereas we’re main the best way within the AI revolution, Claire and our Worker Engagement crew are concurrently main an engagement revolution. Wanting forward, Claire is worked up to additional improve group throughout Salesforce’s international footprint.

    What’s her method? Utilizing our personal agentic know-how after all! “We presently have AI instruments inside our new inner Profession Join program. This hyperlinks workers to potential jobs or gigs they could be concerned about based mostly on their profile.

    “My crew is working to create the same Agentforce agent for workers. We’re trying to construct an agent that may make proactive connections between workers with comparable pursuits and hobbies. The agent can even inform workers what’s arising of their hub which they could be concerned about based mostly on their pursuits or earlier occasions they attended. I can’t wait to pilot this!”

    As we guarantee everyone seems to be being introduced alongside within the AI revolution, these tradition moments contribute to the general sense of belonging and group amongst our international workers.

    Claire speaks to this by mentioning that, “when workers really feel like they belong and are related to their colleagues, that’s when the true magic occurs. What makes it further particular is we don’t do a ‘one dimension suits all method’ — we plan for various activations for numerous worker demographics and cultures.

    At Salesforce yow will discover your connection through a number of sources, volunteering, equality teams, networking, engagement occasions, and extra. All it’s essential do is make an effort and it’ll simply occur.”

    Able to discover your subsequent profession transfer or uncover extra about life at Salesforce? Dive into our present job openings and discover your house on the #1 agent-first enterprise.

    We are able to’t wait to fulfill you!

    Be a part of our Expertise Group and be the primary to learn about open roles, profession suggestions, occasions taking place close to you, and way more.

    culture Driving era Salesforce
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