Cannes Lions got here to a detailed right this moment, and Dove scored its third Grand Prix for “Actual Magnificence,” successful the Glass: The Lion for Change. Moreover, the New Zealand Herpes Basis received the Grand Prix for Good for utilizing schooling to de-stigmatize the sexually transmitted an infection, whereas Natura’s efforts to avoid wasting the Amazon rainforest and facilitate native harvesting in Brazil received the Sustainable Growth Targets Grand Prix.
Take a look at the winners beneath.
Glass: The Lion for Change
Along with successful the Inventive Technique Grand Prix this week, Dove scored one other Grand Prix for its “Actual Magnificence: Self-Esteem Undertaking,” which received the Glass: The Lion for Change. Led by Ogilvy U.Okay., the marketing campaign builds on its long-running “Actual Magnificence” initiative and gives assets for kids to develop into their most assured. Per Dove, the mission is the world’s largest shallowness schooling supplier, serving to over 94 million youngsters since “Actual Magnificence” was created in 2004.
Grand Prix for Good
New Zealand Herpes Basis received the Grand Prix for Good for “The Finest Place within the World to Have Herpes.” Earlier this week, the group additionally received the Well being Grand Prix for Good for the spot that goals to de-stigmatize the sexually transmitted an infection with programs taught by well-known New Zealanders. Almost 11,000 hours of classes had been watched, and 86% after all members mentioned they really feel comfy discussing herpes brazenly. The advert was created by Australian manufacturing agency Finch and New Zealand inventive company Movement Illness.
Sustainable Growth Targets Lions
Natura earned the Sustainable Growth Targets Grand Prix for “The Amazon Greenventory” by Africa Inventive DDB. The cosmetics firm used a high-tech drone and AI to map massive areas and determine totally different plant species within the Amazon rainforest, facilitating harvesting for native communities. Natura additionally dedicated to buying 100% of the communities’ manufacturing, which benefited 46,000 individuals. The brand new methodology additionally helped regenerate the forest as 400 sq. kilometers of it was protected within the course of.
Comply with all of the Cannes Lions information right here.
