ONE MORE: For the final marketing campaign conceived by Donatella Versace as chief inventive officer earlier than taking over the mantle of brand name ambassador, the designer has known as upon a gaggle of longtime buddies of the model.
Claudia Schiffer, Kate Moss, Kristen McMenamy, Amber Valletta, Natasha Poly, Saskia de Brauw, Liu Wen, Mica Argañaraz, Anok Yai, Mila Van Eeten and Jacqui Hooper seem within the fall 2025 marketing campaign, photographed by Mert & Marcus — additionally an in depth Versace collaborator.
“With this marketing campaign we tried to create one thing that provides a message of enjoyable, love and looking out ahead,” the designer stated. “It’s not solely concerning the garments, it’s concerning the spirit that’s on set. These pictures have been created with soul, they have been created with friendship. Each assortment is a narrative, and that is the story of Versace, and I’m all the time prepared for the following chapter.”
Anok Yai in Versace’s fall 2025 marketing campaign.
After months of hypothesis, in April, Prada Group confirmed it was buying one hundred pc of Versace from Capri Holdings for 1.25 billion euros. The transaction is anticipated to shut within the second half of 2025.
In March, Dario Vitale was appointed chief inventive officer, succeeding Donatella Versace, who was named model ambassador. Vitale on the finish of January exited his position of ready-to-wear design director at Miu Miu however Prada Group chief government officer Andrea Guerra stated upon the announcement of the deal that it was Vitale’s “personal determination, unbiased and really private,” and that it was not the harbinger of this acquisition.
In 2018, Donatella Versace reached a $2.1 billion deal to promote her household’s firm to Michael Kors Holdings, which subsequently modified its title to Capri Holdings.
Donatella Versace has been elementary in spearheading the model after the homicide of her brother Gianni in 1997. Along with her work as a designer, she has acquired A-list recognition on social media, and is well known for her philanthropic work, her help of the marginalized and her initiatives to maintain the rights of the LGBTQIA+ neighborhood. She has additionally supported younger designers equivalent to Christopher Kane, who designed Versus along with her for years, Anthony Vaccarello and Jonathan Anderson, whose debut at Dior she attended final week.
