Doja Cat is sinking her enamel into the world of MAC Cosmetics.
Forward of Sunday night time’s MTV Video Music Awards present, the 29-year-old rapper did the surprising and playfully bit into the model’s Woman Hazard pink lipstick — the identical that dressed her lips — on the carpet, solely it wasn’t the precise product; it was an edible, chocolate-coated reproduction concocted by world-famous pastry chef Amaury Guichon. The stunt, MAC confirmed to WWD in an e mail, was a teaser for Doja Cat‘s new ambassadorship with the model.
Doja Cat eats MAC Woman Hazard lipstick on the 2025 MTV Video Music Awards.
“Welcome to the MAC household, Doja,” stated Aïda Moudachirou-Rebois, MAC Cosmetics senior vice chairman and world normal supervisor, within the official press launch. “MAC has at all times been a platform for artists, performers and creatives who form tradition. Not solely is Doja probably the most thrilling voices of her technology, we love her creativity, distinctive artistry and fearless spirit, which resonate across the globe. We couldn’t consider a extra excellent companion to assist us write the subsequent chapter of MAC’s story.”
Doja Cat in new marketing campaign pictures for her MAC Cosmetics ambassadorship.
This new ambassadorship will see Doja Cat, born Amala Ratna Zandile Dlamini, star in a sequence of worldwide campaigns for the model, that includes a handful of bestselling merchandise. In an e mail despatched completely to WWD, Nicola Formichetti, MAC’s world artistic director, stated: “Doja is fearless, subversive and fully authentic, which is the whole lot MAC stands for. She doesn’t simply put on make-up; she makes use of it as an artwork type. Collectively, we’re going to create campaigns that really feel disruptive, joyful and unapologetically MAC.”
Doja Cat kinds a bouncy blowout on the pink carpet outdoors the 2025 MTV Video Music Awards.
Gilbert Flores
The “Paint the City Pink” performer expressed pleasure over her new partnership, acknowledging her long-standing relationship with make-up. “Make-up is my paint, my armor, my method of making characters — and MAC has at all times stood for that sort of artistry and freedom. We’re going to push it even additional and make individuals see magnificence in an entire new method,” she stated within the press launch.
Her magnificence aesthetic on the VMAs included her signature skinny eyebrows and a pointy cat-eye wing. In the meantime, Doja Cat’s eyes had been carved out utilizing a bronze shadow within the crease and a matte white in her inside corners. Her hair was styled in a bouncy blond blowout, Pamela Anderson and Dolly Parton model. The artist opened the present with a efficiency of “Jealous Sort” earlier than later being honored with the Finest Okay-pop VMA award for “Born Once more,” her observe with Lisa and Raye.
