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Social media places each facet of our look beneath a microscope, and insecurities are extra seen than ever. You are not simply nervous about coworkers noticing a bald spot or a gray patch — everybody can see all the things about you on-line.
However as any savvy entrepreneur is aware of, small issues can spark huge alternatives. Rewind It 10, a beard dye model, is capitalizing on that very rigidity. By partnering with music and leisure mogul DJ Khaled, the model is popping a confidence disaster right into a development technique — boosting self-assurance for purchasers whereas driving its backside line.
All he does is win
The perfect celeb partnerships occur organically, and this one isn’t any exception. Khaled was already a Rewind It 10 buyer earlier than he turned a spokesman, utilizing the product commonly.
“I exploit this product day-after-day — particularly after I get a haircut,” he says. “Again after we have been making it, they let me check it out, and so they even gave me one to make use of earlier than my official field was prepared.”
He likens the dye to a favourite cereal or sneaker — one thing you attain for with out considering twice.
However for Khaled, the product itself is just a part of the draw. What actually attracted him to Rewind It 10 was the staff behind it. The model was launched in October 2023 by magnificence mogul Carolyn Aronson, entrepreneur Jeff Aronson and Khaled’s fellow music mogul Fats Joe.
“Fats Joe is my brother,” Khaled says. “He is supported me since day one, so when he introduced me the prospect to assist promote a product I already love, it was a no brainer.”
Khaled additionally has deep respect for the Aronsons and the empire they’ve inbuilt hair care, calling Carolyn “the queen.” Carolyn, a Puerto Rican-born entrepreneur, turned her expertise as a hairstylist and salon proprietor into a worldwide model.
She based It is a 10 Haircare in 2005, finest recognized for its Miracle Depart-In product, and has grown it right into a $500 million-a-year powerhouse.
Her husband, Jeff, serves as CEO and president, bringing management expertise from roles together with Titan Combating Championships and Arco Property Administration. He joined It is a 10 in 2017, serving to scale the model alongside Carolyn’s imaginative and prescient.
“What they’ve constructed is a profitable staff,” the All I Do is Win rapper says. “And I imagine winners ought to work with winners, and create extra winners.”
Up to now, Khaled’s beard dye has lived as much as the usual he set with that 2010 hit, turning into the best-seller in Rewind’s celeb ambassador line, which additionally consists of Travis Kelce.
‘Main Key’ alert
Khaled has constructed an id on catchphrases, one of many many causes the Rewind staff wished to work with him. From “We the Greatest” to “One other One”, the person discovered way back the way to apply basic advertising methods of quick, memorable slogans to the social media age. For his “Actual Black” beard dye, Khaled landed on “Why battle time when you’ll be able to rewind time.”
“Once I give you one thing like that, it isn’t a slogan — it is from my coronary heart and soul,” Khaled says. “Rewind simply enhances the glow God gave us. Like a recent haircut — do the complete works, let the barber do his factor. Music, style, way of life — it is all artwork, and barbers are artists too.”
However key to Khaled’s success is not simply his knack for catchy slogans — it is his immeasurable, infectious self-confidence. And that is exactly what Rewind is attempting to promote.
“Confidence is gorgeous,” Khaled says. “It is a divine energy that tells you, ‘Yo, you are able to do this,’ and reminds you who you’re. When you construct that confidence, it is solely going that will help you in all the things you need to accomplish.”
For Khaled — and numerous others — trying good is a vital a part of that confidence. But it surely’s not nearly turning heads. It is about sustaining a degree of excellence and, as he places it, “upkeeping the blessings God gave us.”
“We’re speaking about beards and appears, however I see it deeper than that,” he says. “God made us lovely both method — haircut or no haircut — nevertheless it’s like having a stupendous home and never trimming the grass, watering the vegetation, or caring for the mango tree. You have to maintenance it. Identical with the beard and the hair — that is the easiest way to interrupt it down.”
Social media places each facet of our look beneath a microscope, and insecurities are extra seen than ever. You are not simply nervous about coworkers noticing a bald spot or a gray patch — everybody can see all the things about you on-line.
However as any savvy entrepreneur is aware of, small issues can spark huge alternatives. Rewind It 10, a beard dye model, is capitalizing on that very rigidity. By partnering with music and leisure mogul DJ Khaled, the model is popping a confidence disaster right into a development technique — boosting self-assurance for purchasers whereas driving its backside line.
All he does is win
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