Disney Client Merchandise and Method 1 are merging the worlds of pace and storytelling with a capsule assortment impressed by the Las Vegas Grand Prix — held Nov. 22.
The partnership started a few 12 months in the past, after Method 1’s meteoric rise in reputation amongst U.S. followers, mentioned Tasia Filippatos, president of Disney Client Merchandise.
“We’ve been watching the expansion of the game, monitoring the unbelievable fandom that had been rising around the globe, in america and likewise in lots of different international locations,” she went on. “We each are massive believers in storytelling, and each manufacturers are fairly culturally related for various methods, however equally impactful.”
The primary drop is a 25-piece limited-edition line bringing collectively the vitality of F1 and allure of Mickey & Associates, designed by Disney’s in-house artistic group and led by Bobby Kim, cofounder of streetwear model The Tons of and now vp of artistic at Disney Client Merchandise.
Showcasing attire, equipment and collectibles in a colour palette shared by Mickey Mouse and F1 — crimson, black and white — designs mix checkerboard patterns, track-inspired motifs and athletic silhouettes. It launches Saturday, out there on DisneyStore.com and in-person on the F1 Las Vegas Hub introduced by American Categorical at The Venetian Las Vegas.
“At its coronary heart, it is a product collaboration the place we’re attempting to take the most effective of F1 and the most effective of Disney and put collectively a group that’s refreshing, a little bit bit surprising, sporty, glossy, elevated,” mentioned Filippatos. “We actually imagine that we’ve achieved that. After which we’re constructing out another activations and storytelling round each the race and the Disney characters.”
The collaboration will lengthen past the product line with immersive fan experiences on the Las Vegas Grand Prix. Disney and F1 will take over each the opening and shutting ceremonies, in addition to convey Mickey and Minnie to life as Method 1 superfans in digital content material throughout each manufacturers’ platforms. The partnership sits underneath the broader “Gasoline the Magic” marketing campaign, which can proceed via the 2026 and 2027 Method 1 seasons, increasing globally this coming spring.
“This can be a approach for us to succeed in new followers, and, in some methods, what we’re most enthusiastic about,” added Filippatos.
“This collaboration with Disney is a direct reflection of Method 1’s ‘at all times on’ strategy, the place the game lives past the monitor and turns into a part of on a regular basis tradition,” mentioned Emily Prazer, chief business officer for Method 1 and president and chief government officer of Las Vegas Grand Prix Inc., in an unique assertion to WWD. “Debuting the gathering on the Las Vegas Grand Prix — an occasion that epitomizes the intersection of sports activities and leisure — highlights how F1 continues to develop its cultural footprint and join with new followers from around the globe.”
