Disney’s advert gross sales president is stepping up her function on the Advert Council.
Right now, Rita Ferro, president of worldwide promoting, Disney, has been named chair of the Advert Council’s Board of Administrators, succeeding Tara Walpert Levy, vp, Americas, YouTube.
The Advert Council has been round for greater than 80 years with its board members comprising professionals from advertising and marketing, media, expertise, and enterprise industries. Based on the group, the Board of Administrators collaborates usually with the group’s management to construct on nationwide initiatives addressing gun violence prevention, psychological well being, the overdose disaster, anti-hate, and extra.
As chair, Ferro will companion with Advert Council management, its government committee—which is the governing physique of the Advert Council’s Board—and the complete Board of Administrators to progress the group’s mission of bringing the facility of communications to deal with the nation’s most urgent social points.
At the moment, Kirk McDonald, CEO, Sundial Media Group, and Carla Hassan, CMO, JPMorgan Chase, function vice chairs of the Advert Council’s Board of Administrators. As a part of her duties, Ferro will co-chair the Advert Council’s 2025 Annual Public Service Award Dinner, the council’s largest annual fundraising occasion, which will likely be held on Dec. 4, 2025, and honor NFL Commissioner Roger Goodell.
“Rita has been a devoted member of the Advert Council Board of Administrators since 2019, and the Government Committee since 2020,” Lisa Sherman, president and CEO of the Advert Council, mentioned in a press release. “I’m honored to companion along with her as she steps into this new function. I deeply admire her ardour, and know our group will profit from her focus towards driving vital impression on the nation’s most urgent points.”
Ferro has been with Disney for 26 years, and because the president of worldwide promoting gross sales, she has led world advert gross sales for Disney’s portfolio of leisure, information, and sports activities properties in addition to Disney’s linear, digital, and ad-supported streaming companies like ABC, the Disney Channel, Disney+, ESPN, and Hulu.
The information of Ferro’s appointment because the Advert Council’s new chair comes months after Disney held its annual upfront presentation, the place Disney championed its sports activities, adtech, and streaming choices.
